3. * Before starting to promote our chillers and patented technology with
absorption system, we had to analyze the market '' Egyptian market''
and how the market is accepting the technology financially
We have divided our market in to two types
A- Already installed projects '' large projects'‘
B-Under construction projects
4. And for this kind of which is using the vapor compression chillers
projects, we are catching the owners directly who has touched the
bills of electricity monthly and showing with numerical facts, how
much money will be saved in running cost therefore we might be able
to persuade his engineers to go with a fund to build an absorption
system in his project
We found like these customers by
1- Looking for the highest bills of electricity which belongs to big
factories
2- Using the search Engines and the internet to search for the
factories with big brand names who they will be much interested to
reduce their bills
3- Cooperating with natural gas company and the government to look
for the forecasted company who they are willing use natural gas for
their project
5. - We have already contacted Large facilities and big under
construction projects through the academic designers and well
known consultants in Egypt specially and whole the middle east.
- Also the Scientific EVENTS which will gather the decision makers
and designers with consultants will leave a message to the
contractors who are interested to build a new innovation with their
system
- In fact we are planning to have the first event as we are still in
the organization stage to invite all the key persons, decision
makers and consultants of HVAC
6. 1- A- Direct Promotion.
2- B- Indirect promotion.
7. For Example, we have using the science magazines and Local
advertising news papers to reach the largest amount of
contractors, sub contractors and designers (Consultant
offices ) to inform the Key persons and decision makers
about the technical support office which has established its
work in EGYPT and north Africa and will represent BROAD
innovative technology.
8. Through participating in international Events and scientific
ceremonies in EGYPT region.
Through participating in Events held by Governmental
authorities, we are able to reach and catch the advantages of funds
given by the government to whom interested to save power and
Energy in their faculties.
10. Who is fully aware of absorption technology and have the financial
support to go for quick decisions for choosing our absorption
chiller
This means that the customer has already the intension to buy an
absorption chillers but he might be confused why he has to choose
our chillers
11. Who is fully aware of absorption technology but not financially
supported.
For this kind of customer we consider our self has passed the
middle of competition and to give more encouragement to the
customer to take the risk, we had to find a financial support which
has been represented in EGYPT by governmental organization
These organization has promised officially to support any firm or
project with a fund of 70 of the main budget required to be paid
back during five years and 2 5 as an interest rate.
12. Class C customers, is defined as the customer who is not aware
neither of absorption technology or finically supported
For these kinds of customers which can be located at small projects
we are as GES preparing all the efforts to enhance the knowledge of
absorption chiller to the customer and with numerical facts we are
showing him the difference in initial and running cost between the
vapor compression chillers and absorption chillers
We also trying to give him the backups by doing all necessary
measurements for exhaust, hot water or electrical
requirements, which will reflect the image of our company and how
it is powered by BROAD air conditioning
The last thing we can offer for this kind of customers is the visits
The first visit will be to our already installed BROAD absorption
chillers in Egypt and nearby locations to his project And the second
visit has to be to BROAD town where Design change and new
requirement for our customer he can found the magic transferred to
real touched power of technology
13. Green Energy solution as an organization believes in BROAD
power and technology in the whole world, but we also know that
there’s three competitors located in Egypt since 2001 where they
found their customers long time ago.
Therefore GES has built its philosophy and strategy from the first
day by applying a competitive prices and not looking for large
profits to ensure their power of both technology and prices with
all range and sizes of projects.
14. 1- Through Market Analysis, we have reached several projects
who are interested to have Absorption system in their
projects, and we have identified the projects according to our
reference of project classifications. Link: finals
2- Through market promotion, we have represent the Name
of Green Energy Solution in an advertising news paper (Local
News paper), and we have attended an event organized by
Governmental organization Called (ECO-FEI)- Environmental
Compliance Office, and we have been promised by the
authorized key person to be invited in any project where
absorption system is recommended.
In advance we will be supported by A loan with the lowest rate
of interest by the Environmental caring agencies in Egypt
which is supported by European union in turn.
3- Through Customer classification, we have built a data base
for all customers we have visited and absorption chillers were
promoted, and through this list we have identified the
customer classification to be able to found the best solution
for their problems and give more support to their needs.
15. For those who non aware of absorption technology but they have
been advised by the consultants to use absorption chillers, we could
be able to highlights the difference between our technology and
others technology.
Here is some points we have gathered from our customer survey and
during promoting to our chillers.
Link1
