business model canvas report for pet website.

1. 1
THE USER DEFINED PROJECT BUSINESS MODEL REPORT
ON
“Pawsmart”
Submitted by
NAKUM AVANI HARISHBHAI – 180043107016
Under the Guidance of
Prof. Monika Shah
In fulfilment for the award of the degree
BACHELOR OF ENGINEERING
In
COMPUTER ENGINEERING
Affiliated by
GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD GUJARAT, INDIA
SEMESTER VIII ACADEMIC YEAR: 2020-2021

2. 2
CERTIFICATE
This is to certify that project work embodied in this report entitled “Pawsmart”
was carried out by AVANI NAKUM (180043107016) at B.H.GARDI
COLLEGE OF ENGINEERING & TECHNOLOGY for partial
Fulfillment of Bachelor of Engineering degree to be awarded by Gujarat
Technological University. This work has been carried out under supervision
and is to my satisfaction.
Date: / /2021
Place: Rajkot
Internal guide H.O.D.
NAME:
PROF. MONIKA SHAH
NAME:
PROF. HEMAL RAJYAGURU
SIGN: SIGN:
B.H.GARDI COLLAGE OF ENGINEERING & TECHNOLOGY

3. 3
CANDIDATE DECLARATION
I declare that the dissertation report presented here for Bachelor of Engineering.
Entitled “PAWSMART” is my own work conducted under the guidance of
PROF. MONIKA SHAH
I further declare that to the best of my knowledge, this dissertation report does not
contain any part of work, which has been submitted for the award of any degree
either in this university or in other university/deemed university without proper
citation.
Signature of Student:
Name of Student: Nakum Avani
Enrollment No: 180043107016
Department of Computer Engineering
B.H.GARDI COLLEGE OF ENGINEERING & TECHNOLOG
Name of Guide:
Signature of Guide:
B.H.GARDI COLLAGE OF ENGINEERING & TECHNOLOGY

4. 4
ACKNOWLEDGEMENT
I am heartily thankful to my guide, Monika shah Ma’am, whose
encouragement, supervision and support from the preliminary to the concluding level
enabled to develop an understanding of the subject. Thankful to all the faculties of my
“B.H.GARDI College of Engineering & Technology” helps in all ways, and also
thankful to our principal sir who give support to me.
Lastly, we offer my regards and blessing to all of those who supported me in any
respect during the competition of the dissertation.
Thank You
DATE: / /2020 NAME & SIGN OF STUDENT
Avani Nakum

5. 5
Table of Contents
Table of Contents
Chapter 1 INTRODUCTION...............................................................................................8
Chapter 2 CONTENTS........................................................................................................9
2.1 Key Partners......................................................................................................09
2.2 Key Activities ...................................................................................................10
2.3Value Proposition...............................................................................................11
2.4 Key Resources ..................................................................................................12
2.5 Customer Relationship......................................................................................13
2.6 Customer Segments ..........................................................................................14
2.7 Channel .............................................................................................................15
2.8 Cost Structure....................................................................................................16
2.9 Revenue Stream ................................................................................................16
Chapter 3 CONCLUSION...................................................................................................17

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Table of Figures
1. Figure I Unfilled Business Model Canvas...............................................................8
2. Figure II Proposed Business Model Canvas............................................................9
3. Figure III Key Partners ..........................................................................................10
4. Figure IV Key Activities........................................................................................11
5. Figure V Value Proposition ...................................................................................12
6. Figure VI Key Resources.......................................................................................13
7. Figure VII Customer Relationship.........................................................................14
8. Figure VIII Customer Segments.............................................................................15
9. Figure IX Channel..................................................................................................16
10. Figure X Cost Structure .......................................................................................17
11. Figure XI Revenue Stream...................................................................................17

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Chapter 1
Introduction
Figure I Unfilled Business Model Canvas
Thus business model canvas can be used to visualize such customer expectations and market
problems. This exercise will increase the market strategy and implementation of technology.
This will make them more effective in market.
This exercise brings discussions on viability and cost effectiveness into picture with their
impact. This exercise will enable us to have knowledge on the steps required to ensure that a
solution they develop via project should have a user who can afford it with desired needs.
This exercise helps us to understand the true value of the proposed solution.
Business Model Canvas is used to validate the market significance of products and services
which will be of technology nature in this case. Technology projects are often solutions or
processes that solve a technical problem. However the market implementation of such
solutions also require that the problem solution is designed to overcome not just the technical
barriers but also market and business related barriers of costs, customer reach and
collaborations and those that pertain to the practical nature of limited initial capacities within
the team.

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Figure II Proposed Business Model Canvas

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Chapter 2
Contents
2.1 KEY PARTNERS
In this we can do partnership with different companies according to our product. By doing
this we can get the idea about what is market scenario, optimization in product and cost can
be achieved, from where we can get the raw material of our product.
Figure III Key Partner

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2.2 KEY ACTIVITY
In this we are made aware about how will they represent their product to customers. They can
use the following for marketing of the product.
Figure IV Key Activities

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2.3 VALUE PROPOSITIONS
In this one can directly come in contact with customer requirement. In this they will aware
the customer about their product. How it is usable and beneficial over the conventional
product and which kind of services they will provide to customers.
Figure V Value Proposition

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2.4 KEY RESOURCES
In this section we can get idea about, from which kind of industries, they will purchase raw
material for their product. The resources that are necessary to create value for the customer.
They are considered assets to a company that are needed to sustain and support the business.
These resources could be human, financial, physical and intellectual.
Figure VI Key Resources

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2.5 CUSTOMER RELATIONSHIP
In this section we get to know about how they will manage the relationship with customer by
giving them lucrative services. To ensure the survival and success of any businesses,
companies must identify the type of relationship they want to create with their customer
segments. That element should address three critical steps on a customer’s relationship: How
the business will get new customers, how the business will keep customers purchasing or
using its services and how the business will grow its revenue from its current customers.
Various forms of customer relationships include: personal assistance, dedicated personal,
self-service, automated services, communities, co-creation.
Figure VII Customer Relationship

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2.6 CUSTOMER SEGMENT
To build an effective business model, a company must identify which customers it tries to
serve. Various sets of customers can be segmented based on their different needs and
attributes to ensure appropriate implementation of corporate strategy to meet the
characteristics of selected groups of clients. The different types of customer segments include
Mass market, Niche market, Diversify, Multi sided platform.
Figure VIII Customer Segments

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2.7 CHANNEL
In this we got to know about how they will approach customers, which media they should
select for the marketing of their product. Effective channels will distribute a company's value
proposition in ways that are fast, efficient and cost-effective. An organization can reach its
clients through its own channels (store front), partner channels (major distributors), or a
combination of both
Figure IX Channel

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2.8 COST STRUCTURE
Characteristics of Cost Structures: Fixed Costs – Costs are unchanged across different
applications.
e.g. salary, rent Variable Costs – Costs vary depending on the amount of production of goods
or services.
e.g. music festivals Economies of Scale – Costs go down as the amount of goods are ordered
or produced. Economies of Scope – Costs go down due to incorporating other businesses
which have a direct relation to the original product.
Figure X Cost Structure
2.9 REVENUE STREAM
The way a company makes income from each customer segment. Several ways to generate a
revenue stream Asset sale, Usage free, Subscription fees, Renting, Licensing, brokerage fees,
advertising.
Figure XI Revenue Stream

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Chapter 3
Conclusion:
Business Model Canvas will be helpful to people to embark entrepreneurship. One can make
a good product from their project. Increase manufacturing unit in India and enhance the
economy of India.