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Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
The document discusses how businesses can use social media analytics software to monitor social media mentions, gain insights into customer sentiment, inform marketing strategies, and improve customer service by understanding what customers and employees are saying about their brand across various social media platforms like Twitter, Facebook, and Flickr. It provides examples of how companies like Publix have utilized social media listening to engage with customers and promote their products and promotions.
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