The document discusses using analytics and website registration to gain insights into website visitors. It describes an experiment that showed forced registration converted many more visitors (49) than open registration (2). Metrics like time on site, bounce rate, pages viewed, and attributes searched can be analyzed to identify qualified leads and improve content and marketing. Analytics of an IDX search system can also provide actionable statistics on visitor interests and property searches to help qualify leads.

1. It’s Not Who They AreIt’s What They DoPresented by:David Carroll, Founder Dude (a.k.a CEO)

2. Bridging the Gap with Technology?

3. Bridging the Gap with Technology?Conversion with Personal Interaction

4. Bridging the Gap with Technology?Conversion with Traditional Registration

5. Bridging the Gap with Technology?Conversion with Auto Registration

6. Forced Registration Debate!@$#www.ForcedRegistration.com2 Websites Open vs Forced RegistrationAvg 1,200 Unique Visitors Per MonthOpen Registrations: 2Forced Registrations: 49

7. Forced Registration Debate!@$#www.ForcedRegistration.comStats per Visit: Open: 12.6 Pages Viewed / 8 min 41 sec / 35% BounceForced: 10.1 / Pages Viewed / 5 min 56 sec / 44% BounceGood Activity with no Conversion on sites with 1,200 unique visitors.

8. Analytics – Who Are You?Speaker’s Session Analytics ExperimentHow many people are here?Each person is here for some reason.Your commitment on my first session:You must identify your:Full NamePhone NumberEmail Address

9. Analytics – What You DoSpeaker’s Session Analytics ExperimentFrom Atlanta, Chicago, SOCAL, Mid FloridaYou are a Real Estate Agent or BrokerYour commitment on my first session:ZERO COMMITMENTListen to my session for 35 minutes.

10. Home Buyers: Who Are You?What does this say about a Home Buyer?NameEmail AddressPhone NumberIP Address

11. Home Buyers: What Are You Doing?What does this say about a Home Buyer?Haven’t registered.Visited 5 Times this Week.Viewed the Same House 7 Times.Searching by subdivision, school district, and price range.

12. Actionable Stats to Increase BusinessActionable Statistics for Your WebsiteActionable Statistics for Your IDX/Property Search

13. Bounce RateActionable Stats: Website

14. Bounce RateReferrersWrong trafficMessage is bad?Wrong ad wordPage ViewsBad ContentNo call-to-actionActionable Statistics: Website

15. TrafficOverall Traffic TrackingQualify marketing CampaignsActionable Statistics: Website

16. Time on SiteOverall Time on Site ChangesQualify New ContentVideoBlog IDXActionable Statistics: Website

17. Actionable Statistics: IDXVisitsIndividualQualify Individual Interest LevelAggregateQualify marketing success

18. Actionable Statistics: IDXVisitsSite Level Performance

19. Actionable Statistics: IDXAttributes: What are they Searching On? Qualify web leads based on:PriceCityType of Residence/Neighborhood

20. Actionable Statistics: IDXAttributes: Example of Site Level Price Ranges

21. Actionable Statistics: IDXAnonymous Website Visitor StatsVery few of your website visitors registerFind out if these visitors are qualified leads or not

22. Just Because I Love Comics