IDX, or Internet Data Exchange, allows real estate agents to display MLS listing data from their brokerage website. It is a technology tool that sources MLS property information to power online property searches. The document discusses how IDX benefits agents by making their website more engaging for buyers who start their home search online and are likely to sign with the first agent they contact. It also provides analytics and a way to capture leads from visitors to the agent's site. Finally, it explains different methods agents can use to implement IDX technology.

1. Understanding IDX:What, Why, Where, How Presented by: Shawn Arnold, VP of Sales

2. IDX = Property Search

3. What is IDX? “Internet Data Exchange” MLS Information Technology Tool Just another checkbox on your list…

4. Quick Facts 86% of first time homebuyers start their search on the internet 81% of homebuyers without an agent sign with the first agent they speak with

5. IDX Benefits MLS – Powerful Data

6. IDX Benefits Makes Your Site Sticky

7. IDX Benefits Lead Capture Tool

8. IDX Benefits Customer Exp.

9. IDX Benefits

10. IDX Benefits Analytics

11. IDX Benefits Landing Place for Syndication Content

12. How to Use IDX Drive your clients to the broker site IDX Use the MLS provided IDX search framed in your site Link to the MLS’s (or other’s) IDX site Use Technology Vendor IDX (Free - $1000/year)

13. IDX Benefits

14. IDX Benefits

15. IDX Benefits

16. Questions Thanks for your time. If you are curious about reacting to your website visitor activity/analytics, please attend: IT'S NOT WHO THEY ARE, IT'S WHAT THEY DO 2:20 pm – The End Zone