From 30-day crowdfunding campaigns to 24-hour giving days, short intense bursts of fundraising have proven to be successful tactics for engaging donors online. Who responds well to these calls to action? What technologies need to be in place to ensure a positive philanthropic user experience? What is the time table to ambassador recruitment and PR? Ashley will share strategies, tips, and lessons learned from Cornell University's first ever Giving Day.

1. 24-HOUR GIVING DAY
CAMPAIGNS
It’s not a marathon. It’s a sprint.

4. 5%
95%
Uh oh.

5. Photo credit: Adrian Grycuk

10. Total online gifts

11. Non-donor conversion
+ .4 %

15. – Martin Shell, VP of Development at Stanford University
“If it’s not personal, it’s not philanthropy.
It’s a transaction.”

17. Challenges
24-hour feed
Real-time accounting
Compelling video
Four Content Must-haves

19. Giving Day Challenges

23. Stewardship Content
Real-time thank you
Reporting on results
Follow up

24. Resources
• givingday.cornell.edu
• KIMBIA
• Column Five
• SocialToaster
• Cornell Giving Day Toolkit
• GatherContent article
• ashleybudd.com