The document discusses strategies for acquiring, retaining, and monetizing users in mobile gaming. It covers acquisition channels like featured placements, cross-promotion, and user acquisition networks. Retention techniques include optimizing the new user flow to get players engaged quickly, using social APIs to encourage sharing but not forcing connections, and incentivizing friend invites. Monetization focuses on optimizing in-app purchases and rewards to drive recurring spending. The goal is an A.R.M. race to get new users, keep them playing, and generate ongoing revenue.
FPSO: Perspectives from the equity marketFPSO Network
Erik Tonne, Analyst with Artic Securities, shares with us the investor view on the FPSO-sector and its perspectives from the equity market.
Simon Davies, Director, Oil & Gas, Structured Asset and Export Finance for ANZ, will be exploring the the critical factors to create a bankable FPSO project at the 12th Annual FPSO Congress. Visit www.fpsoasia.com or enquiry@iqpc.com.sg
FPSO: Perspectives from the equity marketFPSO Network
Erik Tonne, Analyst with Artic Securities, shares with us the investor view on the FPSO-sector and its perspectives from the equity market.
Simon Davies, Director, Oil & Gas, Structured Asset and Export Finance for ANZ, will be exploring the the critical factors to create a bankable FPSO project at the 12th Annual FPSO Congress. Visit www.fpsoasia.com or enquiry@iqpc.com.sg
Exploring how to navigate a path between a "fiscal cliff" at the end of this year that could derail the short-term economic recovery and the mountain of national debt that threatens long-term growth.
Wilson Family Wealth Goal Achiever - InKnowVision Advanced Estate PlanningInKnowVision
Each month we looked at a specific situation taken from the InKnowVision case files. We review the facts and circumstances, the Family Wealth Goal Achiever Process, and the solutions used in the case.
Learn more at www.inknowvision.com
Team presentation at Leadership 2.0, University of the Aftermarket, Northwood University, April 15, 2010.
This presentation outlines a roadmap for international growth, with a general matrix for market entry decisions.
Exploring how to navigate a path between a "fiscal cliff" at the end of this year that could derail the short-term economic recovery and the mountain of national debt that threatens long-term growth.
Wilson Family Wealth Goal Achiever - InKnowVision Advanced Estate PlanningInKnowVision
Each month we looked at a specific situation taken from the InKnowVision case files. We review the facts and circumstances, the Family Wealth Goal Achiever Process, and the solutions used in the case.
Learn more at www.inknowvision.com
Team presentation at Leadership 2.0, University of the Aftermarket, Northwood University, April 15, 2010.
This presentation outlines a roadmap for international growth, with a general matrix for market entry decisions.
Wellness & Consumer Driven Health Careguest00dbec2
See how oer 12,000 other businesses across the U.S. areusng Wellness & Consumer Driven Health Plans as an effective business strategy. How does your company compare?
Wellness & Consumer Driven Health Careguest00dbec2
Learn from what over 12,000 other businesses are doing across the U.S. with Wellness and Consumer Driven Health Plans as a business strategy. How does your plan compare?
Measuring and Monitoring Foot and Mouth Disease Occurrence Melissa McLaws EuFMDFAO
Monitoring FMD is key principle of PCP
Measuring FMD occurrence to:
1. Assess FMD risk
– Within country:
oSpecies, sector, husbandry system, area
oTo target control and inform FMD impact
assessment
2. Monitor changes over time
– Detect ‘events’ (epidemics)
– Efficacy of control strategy
But what is the best way to do it?
The report on Pensions & Benefits in the COTN as presented by the presiding General Superintendent to the 2012 Assembly of the Rocky Mountain District.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
5. Mobile Acquisition Channels
How are developers promoting free-to-play apps?
• Rewarded installs • Organic discovery (top charts,
• Non-rewarded installs search, word of mouth, etc.)
• Video ads
• Cross promotion
• Social discovery (FB, Twitter,
etc.)
6. Mobile Acquisition Channels
What you can expect to get from:
Featured Placement: Front page placement App to App Cross-Promotion: Free cross
of your app in the platforms market, promotion
normally for no more than 7 days.
@ 1% of DAU traffic of hosting app,
15,000 – 30,000, paid, per day very dependent on placement
100,000+, free, per day
Review Sites: Have your app reviewed on a
Tapjoy User Acquisition: Pay per install bid blog site
system
@ 1,000 +/- installs, hard to track
@$0.10 bid - 5,000+, per day actual volume, important for app
@$1.00+ bid - 60,000+, per day store
Free App Promotions: Destination apps
and sites that feature your app
$5,000 - $20,000 for 1-7 day
listing, no volume guarantee (2,000-
30,000 installs)
7. The Holy Grail – Getting Featured on Google
Play
Can translate into as much as $1-$2 million in immediate revenue.
9. Getting Featured
What they’re looking for:
• Well Known IP • Technology Supported
• Retina Display, Multitasking, Gyroscope,
• Prior Hits Accelerometer, Location Services, Game Center,
• Territories Available etc.
• Languages Supported • App Store Landing Page
• Supported Devices • One-liner that captures what makes your app
special
• User Reviews/Ratings
• Video on Google Play Store
And of course…a great game!
10. New User Flow
The new user flow is one of the most important parts of a
successful game.
• Optimize the download (<50 MBs)
• Show off the cool parts of the game
• Use clear directions
• Get the user playing as soon as you can
You have @ 30 seconds to hook your users and
under 5 mins to teach them.
• The goal is to shoot for 70% tutorial
completion rate
11. Optimize the Download
Tapjoy Network Android Conversion Rate:
(clicks to installs)
Total Conversion
Megabytes Rate (CVR)
0-50 50-60%
50-100 30-45%
100+ 14-20%
The smaller the file,
the better the CVR.
12. Start Off Simple
Take Users by the Hand and Guide Them Into the App
• During the first 30 seconds put the user on rails, don’t let them get lost
• This is your chance to take an uncertain user and create a engaged user
• You can’t display everything, show off your core loop and build from there
CSR Racing iOS
14. Take Advantage of Social APIs
• Most social networks offer free connections API’s and SDK’s
• Forcing a connection to a network can cause a large drop-off in new
users
• Present the choice to your users, use the network icons and let them
opt in to sharing
Orange’s TV Check app saw a
75% drop off when the app
forced users to connect with
Facebook.
16. Incentive Friend Invites
• 3x more monthly sessions
Reward users • Average: 11.9 monthly sessions
for inviting their • Facebook: 32 monthly sessions
• Facebook: 7% to 12% sign up
friends when rewarding users with coins
Subway Surfer*
Clash of Clans MinoMonsters
*Kiloo Games/Chartboost Case Study
18. Daily Rewards
Give your users a reward for coming back every day.
• In the later days of the reward cycle give the users bigger or exclusive
rewards
• Show them what they earned and also show them what is coming up
20. Use Push Notifications
Mobile users are slightly A.D.D. – remind them to come back through notifications,
but don’t spam them.
Appointment Mechanics Notifications
Appointment Mechanics
22. R
Store Funnel
• Make it easy for users to find your store and buy items.
• No more then two clicks
• Prompt to the store when currency runs out
23. R
Store Design
• Use icons over text when possible
• Design for the phone, not tablet, use all your real estate
• Let users know they’re getting a deal
• A well designed, clean store = happy customer
24. Mobile Revenue Channels
Direct Payment - In-app purchase (IAP) through iTunes or Google Checkout
• Top 25 Grossing Apps can earn as high $1 million to $8 million a month in
revenue
Alternate Payment – Offerwalls, Banner ads, Featured ads, and Videos
• Alt pay, like Tapjoy’s Marketplace and ad units, typically account for 30%-40%
in additional revenue on iOS & 50% + on Android
iTunes Google Offerwalls
26. Which Ad Units Are Right For My
Game?
HARDCORE CORE CASUAL
Usage: Usage:
Usage: Low Engaged User/Massive User Base
Highly Engaged User/Smaller User Base Engaged User/Large User Base
Monetization: Monetization:
Monetization: Low ARPDAU ($.01-$.04)
High ARPDAU ($.15-$1.00) Mid Level ARPDAU ($.04-$.15)
Ad Solution: Ad Solution:
Ad Solution: Alt Pay/Featured Ads/Video Ads
Alternative Payment Platform Alternative Payment Platform
Featured Ads/Video Ads Banner Ads/Cross Promo Wall
Are you leaving revenue on the table? Are you balancing user
engagement with monetization?
27. Smart Ad Placement
Try to place ads in less conspicuous areas where users regularly view, but
that don’t interfere with game play.
• Landing screen/Main Menu
• Inventory screens
• Transition pages/Loading pages
• Use featured ads sparingly (Every
third app launch, post PVP play)
• Only show ads to non paying users
Consider giving users the option to remove ads with a purchase.
29. Self-Publish or Get Published?
Get Published?
• Make sure you get adequate, hard
commitments on marketing budget and
promotional efforts, including agreed upon
KPIs/metrics.
• Know what you’re giving up and getting in
return.
• Get references – Who have they worked with
before? How did it work out? Ask other
developers.
Self-Publish?
• You should have at least $100K-$200K to
promote your app or be pretty damn sure
Apple/Google are going to feature your app
• Ideally you already have a built-in user base
playing your previously launched titles that you
can use for cross promotion
30. Checklist
QA like crazy
Maximize device and OS
coverage
Integrate SDKs
Social
Monetization
Analytics
Advertising
Create required creative asset
App icons and screenshots
Banner creative
Video trailer
Localize
Prioritize Japanese &
Korean
32. What Should You Be Tracking?
A baseline set of metrics from launch will help you identify problems early
• DAU
• New users
• 24hr, 2nd day, 7 and 30 day re-engagement
• New user funnel (Install, Open, Tutorial Start & Finish)
• Average game session length
• APRDAU & ARPPU
• % of users monetizing
• Item sales
• IAP sales
This is a basic list to get started.
As the game matures you’ll learn the
KPI’s (key performance indicators) for
your game
33. Testing the Waters
• Choose a smaller region to test in
– Everybody uses Canada, so you’re probably better off going with
another English-speaking country (ex. AU, NZ, SG)
– Get 5K+ DAUs flowing through your app
• Focus on retention (next-day, 7-day, 14-day)
– Rough targets: 40%+ next-day, 25%+ 7-day, 15%+ 14-day
– Tutorial completion rate goal at 70%
– Are users dropping off at a certain level? If so, why? What items
are users buying the most?
• Monetization measurement
– High end: $1 ARPDAU
– Realistic ARPDAU range: $0.04-$0.15
– % DAUs monetized: 1%-5%
• Take care of any bugs
Proceed with a full launch only when you’re happy with the performance of
your bucket test