ITM110 week 6 (1).pptx
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This document provides an overview of the topics covered in week 6 of the ITM110 Project Management Fundamentals course. The topics included project management leadership skills, the project manager's office and sphere of influence, and project management strategic business management. For leadership skills, it discussed the project manager's role in leading the team to achieve objectives and listed interpersonal skills like communication, problem solving, and emotional intelligence. It also differentiated between management and leadership. For the project manager's office, it listed responsibilities within the organization. Finally, it discussed how the project manager should understand business strategy, operations, and how the project relates to organizational factors like risks, costs, and benefits.
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow American Bath Group Leveraged Kontent
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Your Online Visibility - Fernando Angulo
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ITM110 week 6 (1).pptx
- 1. ITM110 Project Management Fundamentals Week 6 Professor: Michelle Belliveau
- 2. Project Management Fundamentals – Topics for week 6 PM Leadership Skills PM Office & Sphere of Influence PM Strategic Business Management
- 3. Project Management Fundamentals – PM Leadership Skills Leads the team - responsible for achieving project objectives A critical role in leadership, tailored to fit the organization May be involved in evaluation and analysis activities prior to project initiation May consult with executive and business unit leaders on ideas to advance strategic objectives that relate to portfolio management Does not perform every role on the project, but should possess: Project management knowledge Technical knowledge Understanding Experience
- 4. Project Management Fundamentals – PM Leadership Skills Ability to: guide, motivate and direct a team. Essential capabilities: negotiation, resilience, communication, problem solving, critical thinking and interpersonal skills. The Interpersonal skills (soft skills) for dealing with people: Effective Communication Skills Emotional Intelligence Empathy Active Listening Skills
- 5. Project Management Fundamentals – PM Leadership Skills Project Managers need to employ both leadership and management to be successful. MANAGEMENT Directing another person to get from one point to another LEADERSHIP Working with others through discussion or debate in order to guide them from one point to another
- 6. Project Management Fundamentals – PM Leadership Skills
- 7. Project Management Fundamentals – PM Leadership Skills
- 8. Project Management Fundamentals – PM Office & Sphere of Influence
- 9. Project Management Fundamentals – PM Office & Sphere of Influence
- 10. Project Management Fundamentals – PM Strategic Business Management
- 11. Project Management Fundamentals – PM Strategic Business Management
- 12. Project Management Fundamentals – PM Strategic Business Management Knowledge of and expertise in the industry and organization that enhances performance and delivers the best outcomes. Includes a working knowledge of finance, marketing and operations. The Project Manager should be knowledgeable enough to explain: Strategy, mission, goals and objectives Products and services Operations Market conditions Competition in the market place
- 13. Project Management Fundamentals – PM Strategic Business Management Project Manager must understand the interrelationship between the project and the organization, related to these factors: Risks and issues Financial implications Cost versus benefits analysis, such a Return on Investment (ROI) Business value Benefits realization expectations and strategies Scope, budget, schedule and quality
- 14. Project Management Fundamentals – PM Strategic Business Management Quality and Skills of a Leader: A visionary Optimistic and positive Collaborative Manage relationships and conflict Communicating Respectful Problem solver and decisive Giving credit to others where due Results and action-oriented Holistic and systemic view of the project Critical thinking Being culturally sensitive
- 15. Project Management Fundamentals – Group Discussion Give examples of skills of a leader. What are some interpersonal skills of dealing with people? What are some qualities and skills of a good leader? Any questions on any of the material we covered?
- 16. Project Management Fundamentals – Homework Reading - A Guide to the Project Management Body of Knowledge Chapter 4, pages 69-74 Prepare questions for discussion Integration Management & PM Knowledge Areas Test #1 next week from Week 2 thru 6; Explain Group Assignment #1 due 9am the morning of your class Nov 4th, 2022 – will be presented during that class, each group has 10 minutes to present and every member needs to present with their camera on