Itc wills lifestysle
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STP is a clothing brand that focuses on quality products and diverse styles. It targets fashion conscious professionals aged 20-35 in major cities who are looking for smart, classy clothes for every occasion. STP positions itself as a premium brand that caters to young, fashionable people and executives by offering designer wear inspired by global fashion at reasonable price points.
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http://flevy.com/browse/business-document/marks-and-spencer-strategic-analysis-553
This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter?s Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff?s Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth.
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External Environment ? Political, Social, Technological factors are favorable, while Environmental factors are neutral and Economic and Legal factors are slightly unfavorable
Marks and Spencer competitive strategy ? They employed differentiation focus strategy in the UK market, but now moving towards a differentiation strategy for the broader market
Marks and Spencer Product market strategy ? Currently the company is moving from a ?Market Penetration? Strategy to a ?Market Development? Strategy
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http://flevy.com/browse/business-document/marks-and-spencer-strategic-analysis-553
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Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent Accessory brand targeting the urban youth in 2005. With a vision to become a complete fashion brand for the youth, Fastrack quickly extended its footprint to sunglasses in 2005 & then Bags, Belts & Wallets in 2009. Fastrack’s provocative, tongue-in-cheek advertising, its unique & affordable designs & its quick extension across categories ensures its popularity with the urban youth audience, making it one of the fastest growing fashion brands within the country. Its growing presence on Facebook – a fan base that now touches 6 million, keeps it in touch with its audience.
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Itc wills lifestysle
- 1. STP
- 2. Tagline : Enjoy the change. USP : Quality & diverse product portfolio.
- 3. Finest shirts crafted in Italy. Complemented by exquisite suits & jackets.
- 4. Vibrant design create magic in breezy fabrics. Adding charm to the purest linen and cotton.
- 5. Designer wear, that brings to you the magic of fashion’s grandest celebration.
- 6. Sensuous fabrics and seductive patterns add to the magical Charm.
- 7. Segmentation • Demographic 20 – 35 years. Both the genders. Professionals. • Psychographic Fashion conscious people. • Geographic Class 1,2 cities. • Behavioral All occasions
- 8. Target Market People looking for smart & classy clothes for every occasion. Fashion Conscious people. Young executives(male and female). Party-holics.
- 9. Positioning Always positioned itself as a premium brand. Caters to the needs of young fashion conscious people, the working class and the sporty group. Price Quality approach. Tie-Ups with leading stylists of the country: Anamika Khanna, Manish Malhotra, Manish Arora