ITC Gardenia - Social Media Launch Strategy

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MindShift Interactive

Insights proved to us that #ITC Gardenia Bengaluru is a loved hotel all over the city. We wanted to capitalize on the same and launched the hotel on social media with #LoveITCGardenia. The plan was to take our fans through a visually appealing tour of the hotel through various outreach strategies. For Facebook through narrative videos we highlighted might of the ITC Gardenia. On Instagram, through a visually appealing grid, we showcased the various facets of the hotel viz suites, spa, pool, lobby, restaurants etc. To commemorate the launch of the hotel on social media, we launched our Sunday brunch by giving fans a LIVE walk through of the spread with the help of our chef. For some key opinion leaders, we sent out special cupcakes to a few Bengaluru based folks who in turn uploaded the same on their social channels.

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

ITC Gardenia - Social Media Launch Strategy

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10 precious day Vietnam ( 19-28 Sep ) .pdf

10 precious day Vietnam ( 19-28 Sep ) .pdf

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Tourism attraction in Lesotho 2024 .pptx

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Myanmar 80 Greetings and colors from Myanmar

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TOURISM -ATTRACTIONS- IN LESOTHO FOR YOU

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Recovery Heroes 247- Recovery Services.pdf

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The most tourism attractions in Lesotho.

The most tourism attractions in Lesotho.

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PLACE OF ATTRACTION IN LESOTHO Sani Pass

Editor's Notes

MSI logo bigger and clickable
Add Insta and FB logos and links next to it ITC Gardenia Bengaluru was the ITC Hotels property to create its own social media presence. For this, we wished to benchmark our launch and create wide-spread buzz.
Insights showcased that ITC Gardenia is loved all across Bengaluru by their guests. We wished to capitalize on it and created a hashtag #LoveAtITCGardenia. The plan was to take our guests through a visually appealing tour so we launched the hotel through various outreach strategies.
Through a visually appealing grid strategy on Instagram, we showcased the beautiful facets of our hotel – restaurants, gym, spa rooms etc.
ITC Gardenia’s Sunday Brunches are renowned all across Bengaluru. We showcased the grand spread on social media through attractive imagery. We titled the brunch the #GrandGardeniaBrunch. The build up kickstarted on Instagram a week prior to the brunch via stories and other forms of digital advertising, followed by a LIVE coverage with out chef. Driving footfall to the restaurant.
First paragraph - “…through the team internally as well as close friends and well wishers”
Change title to - INFLUENCER AMPLIFICATION
Change title to – BRUNCH WITH INFLUENCERS First para – “..engaged with them”
We successfully created buzz across social media to announce our arrival as the first ITC property to create their distinct presence on digital platforms. This was driven by the sublime quality of visuals and stories created to give audiences a taste of ITC Gardenia’s grandeur.