The document provides an agenda for a Travel Traction event at ITB Berlin about OpenTravel, an open source XML standard for the travel industry. OpenTravel was formed in 1999 and has produced standards for travel data distribution and functionality across various travel segments. The agenda includes sessions on travel startups and innovation, building or buying travel data, connectivity in the travel industry, and standards bodies. It concludes with a code of conduct and thanks to partners and sponsors.

1. Welcome to
Travel Traction@ITB Berlin
Welcome
About OpenTravel
Today’s Agenda
Let’s Go!
1
© 2013 OpenTravel Alliance | www.opentravel.org

2. XML Standards for the Travel Industry
OpenTravel provides the preferred open source XML standard for
the travel and leisure industry.
1999 2001 2011
OpenTravel formed as a OpenTravel produces OpenTravel creates a
member funded, the first open standards second open standard-
not-for-profit for the travel industry. based schema product.
organization.
By using the OpenTravel specification, you’ll join a worldwide network of travel industry
suppliers, resellers, global distributors and integrators dedicated to
meeting their customer and trading partner XML distribution demands.
2
© 2013 OpenTravel Alliance | www.opentravel.org

3. Functionality: All Travel Segments Supported
Vacation
Car Rental Rental
Ground Extended
Parking Stay
Rail Hotel
Air
Hostel
We provide distribution
Golf
functionality for all travel Event RFP
segments.
Activity Offers
Profiles
Subscriptions
Cruise
Travel Packages
Merchant Services
Day Tour Information Validation
Location-Based Offers
Packaged Travel Insurance Loyalty Program
Tour
Online Maps
3
© 2013 OpenTravel Alliance | www.opentravel.org

4. Why Travel Traction?
OpenTravel provides a resource to startups and new entrants
How? Where? Why?
How does distribution of Where can I go to find Why does it work like
traveler and travel the information I need this, and why can’t it
information work? and the people to talk work better?
to?
By using the OpenTravel specification, you’ll join a worldwide network of travel industry
suppliers, resellers, global distributors and integrators dedicated to
meeting their customer and trading partner XML distribution demands.
4
© 2013 OpenTravel Alliance | www.opentravel.org

5. TRAVELOPOLY
Check hot END
deals Post
Move back Validate Go back
START to Search for
two spaces
Next Trip
Revise and
re-book Tell your
Pre friends—post
miss a turn
Validate your feedback
online
SEARCH SHARE
Visit more
sites PREPARE
Skip ahead
four spaces
Call a travel Post trip
agent
photos
Go back one
space
BOOK move back
a space
PLAN EXPERIENCE

8. Today’s Agenda
1:10 PM
The State of Start-Ups – The Travel Innovation Landscape
2:10 PM - 2:55 PM
Building or Buying: Creating Data or Selling Others’?
2:55 PM
Networking Break
3:25 PM - 4:15 PM
Navigating Connectivity in the Travel Industry
4:15 PM
Standards Bodies in the Travel Industry - What New Entrants
Should Know
5:00 PM
Drinks Reception
8
© 2013 OpenTravel Alliance | www.opentravel.org

9. Code of Conduct
Trade associations are perfectly lawful organizations. However, since a trade association is, by definition, an
organization of competitors, OpenTravel Alliance (OpenTravel) members must take precautions to ensure that
we do not engage in activities which can be interpreted as violating anti-trust or other unfair competition laws.
For any activity which is deemed to unreasonably restrain trade, OpenTravel, its members and individual
representatives may be subject to severe legal penalties, regardless of our otherwise beneficial objectives. It is
important to realize, therefore, that an action that may seem to make "good business sense" can injure
competition and therefore be prohibited under the antitrust or unfair competition laws. To ensure that we
conduct all meetings and gatherings in strict compliance with any such laws and agreements in any part of the
world, the OpenTravel Code of Conduct is to be distributed and/or read aloud at all such gatherings.
There shall be no discussion of rates, fares, surcharges, conditions, terms or prices of services,
allocating or sharing of customers, or refusing to deal with a particular supplier or class of
suppliers. Neither serious nor flippant remarks about such subjects will be permitted. OpenTravel
shall not issue recommendations about any of the above subjects or distribute to its members any publication
concerning such matters. No discussions that directly or indirectly fix purchase or selling prices may take place.
There shall be no discussions of members, marketing, pricing or service plans. All OpenTravel related meetings
shall be conducted in accordance with a previously prepared and distributed agenda. If you are uncomfortable
about the direction that you believe a discussion is heading, you should say so promptly. Members may have
varying views about issues that OpenTravel deals with. They are encouraged to express themselves in
OpenTravel activities. However, official OpenTravel communications to the public are the sole responsibility of
the OpenTravel Board of Directors. To avoid creating confusion among the public, therefore, the Board must
approve press releases and any other forms of official OpenTravel communications to the public before they
are released.
9
© 2013 OpenTravel Alliance | www.opentravel.org

10. Thanks to Our Partners

11. Thanks to our Sponsor

12. Welcome to
Travel Traction@ITB Berlin
Welcome
About OpenTravel
Today’s Agenda
Let’s Go!
12
© 2013 OpenTravel Alliance | www.opentravel.org