Italy, officially the Italian Republic, is a unitary parliamentary republic located in southern Europe, bordered by several countries and famous for its rich history and culture. The capital, Rome, was once the center of the Roman Empire, and today Italy is renowned for its significant tourist destinations, including the Colosseum, Venice, and Pompeii. The country is known for its cuisine, predominantly Italian language, and a strong emphasis on personal relationships in business communication.

1. Presentation by : Vishal

2. ABOUT ITALY
• Italy, officially the Italian Republic, is a unitary parliamentary republic in
South-Central Europe. To the north, it borders France, Switzerland,
Austria, and Slovenia along the Alps. To the south, it consists of the
entirety of the Italian Peninsula, Sicily, Sardinia–the two largest islands in
the Mediterranean Sea–and many other smaller islands
• Rome, the capital of Italy, has for centuries been a political and religious
Centre of Western civilization as the capital of the Roman Empire.
• After the decline of the Roman Empire, Italy endured numerous invasions
by foreign peoples, from Germanic tribes such as the Lombard's and
Ostrogoth's, to the Byzantines and later, the Normans, among others.
Centuries later, Italy became the birthplace of Maritime republics and the
Renaissance.
• Modern Italy is a democratic republic. It has been ranked as the world's
24th most-developed country.

3. The famous 'boot-shaped'
peninsula lies in central southern
Europe
The country stretches over 1000
km from north to south
Total area of over 300,000 sq km
Includes two large islands,
Sardinia and Sicily, and many
smaller ones

4.  Location: Southern Europe, bordering Austria 430 km,
France 488 km, Holy See (Vatican City)
3.2 km, San Marino 39 km, Slovenia 232 km, Switzerland 740
km
 Capital: Rome
 Climate: predominantly Mediterranean; Alpine in far north;
hot, dry in south
 Ethnic Make-up: Italian (includes small clusters of German-,
French-, and Slovene-Italians in the north
and Albanian-Italians and Greek-Italians in the south)
 Religions: predominately Roman Catholic with mature Protestant
and Jewish communities and a
growing Muslim immigrant community

5. (begining of rome)
THE LEGEND OF ROMULUS
AND REMUS
THE ROMAN EMPIRE

6. ITALY REGIONS

7. LANGUAGE
 Italian is the official language of Italy, and 93% of
population are native Italian speaker
 Around 50% of population speak a regional dialect
as mother tongue
 Many dialects are mutually unintelligible and thus
considered by linguists as separate languages,
but are not officially recognised

8. FOOD
• Pizza is a popular Italian
food .
• Noodles is another popular
Italian food .
• Cheese is a popular Italian
food .
• Italy is also famous for its
desserts .
• They are famous for olive
oil.

10. PLACES OF TOURIST INTEREST
• The Colosseum
• Venice
• The Ancient city of Pompeii
• Lake Garda
• Mt. Etna
• Pisa-the leaning tower
• The pantheon in Rome
• Vatican
• Duomo

11. THE COLOSSEUM
• The Colosseum, or the
Coliseum, originally the
Flavian Amphitheatre, is an
elliptical amphitheater in
the Centre of the city of
Rome, Italy, the largest
ever built in the Roman
Empire.
• It is considered one of the
greatest works of Roman
architecture and Roman
engineering.
• The Colosseum is today
one of Rome's most
popular tourist attractions,
receiving millions of
visitors annually.

14. • Venice is a city in northeast Italy sited
on a group of 118 small islands
separated by canals and linked by
bridges.
• Venice is renowned for the beauty of
its setting, its architecture and its
artworks. The city in its entirety is
listed as World Heritage Site, along
with its lagoon. However, the main
place in Venice is San Marco.
• Tourism has been a major sector of
Venetian industry since the 18th
century, when it was a major center
for the Grand Tour, with its beautiful
cityscape, uniqueness, and rich
musical and artistic cultural heritage.
• Venice is also known as ‘City of
Canals’.

15. • The city of Pompeii is a partially
buried Roman town-city near
modern Naples in the Italian region
of Campania, in the territory of the
commune of Pompeii.
• Along with Herculaneum, Pompeii
was partially destroyed and buried
under 4 to 6 m of ash and pumice in
the eruption of Mount Vesuvius in
AD 79.
• Pompeii was lost for nearly 1700
years before its rediscovery in 1748.
Since then, its excavation has
provided an extraordinarily detailed
insight into the life of a cityToday,
this UNESCO World Heritage Site is
one of the most popular tourist
attractions of Italy.

16. Mt. Vesivius and the remains of the city….

17. • Lake Garda is the largest lake in Italy. It
is located in Northern Italy, about half-
way between Brescia and Verona, and
between Venice and Milan.
• Being easily accessible from the north
via the Brenner Pass, the lake is a major
tourist destination, including a number
of exclusive hotels and resorts along its
shore.
• The lake has numerous small islands and
five main ones

19. • Mount Etna, is an active stratovolcano on
the east coast of Sicily.
• It lies above the convergent plate margin
between the African Plate and the Eurasian
Plate. It is the tallest active volcano in
Europe, currently standing 3,329 m
• It is the highest mountain in Italy south of
the Alps.
• In Greek Mythology, the deadly monster
Typhon was trapped under this mountain
by Zeus, the god of the sky and thunder
and the forges of Hephaestus were said to
also be located underneath it.
• The fertile volcanic soils support extensive
agriculture, with vineyards and orchards
spread across the lower slopes of the
mountain and the broad Plain of Catania to
the south.

20. PISA- THE LEANING
TOWER
Pisa is a city in Tuscany, Central Italy, on
the right bank of the mouth of the River
Arno on the Tyrrhenian Sea. It is the
capital city of the Province of Pisa.
Although Pisa is known worldwide for
its leaning tower (the bell tower of the
city's cathedral), contains more than 20
other historic churches, several palaces
and various bridges across the River
Arno.

21. • The Pantheon , an adjective meaning
"(temple consecrated) to all gods") is a
building in Rome, Italy, commissioned
by Marcus Agrippa as a temple to all
the gods of Ancient Rome.
• It is one of the best-preserved of all
Roman buildings. It has been in
continuous use throughout its history,
and since the 7th century.
• The Pantheon has been used as a
Roman Catholic church dedicated to
"St. Mary and the Martyrs" but
informally known as "Santa Maria
della Rotonda.

22. • Vatican City or Vatican City State, in
Italian officially Stato della Città del
Vaticano is a landlocked sovereign
city-state whose territory consists
of a walled enclave within the city
of Rome, Italy.
• It has an area of approximately 44
hectares (110 acres), and a
population of just over 800. This
makes Vatican City the smallest
independent state in the world by
both area and population.
• St. Peter's Basilica, St. Peter Square
is a UNESCO World Heritage Site.

24. • Milan Cathedral (Italian:
Duomo di Milano) is the
cathedral church of Milan,
Italy. Dedicated to Santa Maria
Nascente (Saint Mary
Nascent).
• The Gothic cathedral took
nearly six centuries to
complete. It is the fourth
largest cathedral in the world
and the largest in the Italian
state territory.
• A Maximum number of Tourist
visit this place.

25. Rank Country UNWTO Region International
Tourist (2010)
Internationl
Tourist (2011)
5 Italy Europe 43.6 million 46.1 million

26. RELATIONSHIPS AND
COMMUNICATION
 Italians prefer to do business with people they know and
trust
 they prefer face-to-face contact
 Italians judge people on appearances and the first
impression you make,will be a lasting one
 Italians are extremely expressive communicators.