SlideShare a Scribd company logo

It starts with you! Turning communication & promotion into an organizational group effort.

•Download as PPT, PDF•
•
Katja Reuter, PhD
Katja Reuter, PhD
EducationBusinessTechnology
1 of 26
It starts with you! ,[object Object],[object Object],Clinical and Translational Science Institute / CTSI at the University of California, San Francisco Katja Reuter, PhD; Mgr, Online Communications July 2011, CTSI Clinical Research Services Retreat
What would you do? ?
An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he also tells you about the interesting findings of his/her study that s/he is about to publish... Feedback How would you leverage this feedback for the promotion of CTSI Clinical Research Services at UCSF? Would you do it at all? Text ?
What does the CTSI Communications team do ?
We’re here to support you and amplify your messages...
CTSI Communications Websites CTSI organizational Services-oriented portal E-Mail Information Service Presenting and Distributing Information + Branding Integrating Tools to Catalyze and Enable New Ways to: - Communicate - Interact - Collaborate - Support Community Print Materials Blogs Social Media Twitter, LinkedIn, Youtube, Flickr, Slideshare Open Forums UCSF Profiles Expertise discovery Research networking Crowdsourcing Open brainstorming Collaborative idea generation Research education Brainstorming
6 things you can do to promote CTSI Clinical Research Services and messages... Promotion starts with you!
 
Twitter 200 million users (March 2011) https://twitter.com/#!/CRSatCTSI
Your Twitter activity enriches your program page...
 
You do one thing ... and contribute automatically to other CTSI communications efforts.
 
 
http://www.slideshare.net/CTSIatUCSF SlideShare - 50 million+ monthly visitors - 90 million+ monthly pageviews - amongst the most visited 250 websites worldwide … presentations, documents, PDFs, videos and webinars.
Your self-promoted achievements can turn into featured success stories....
Text UCSF.edu promotes Clinical Research Services... UCSF.edu: 70,000-100,000 visits/month
About 20 children were enrolled (...) with care provided by the Clinical Research Services (...) “This service made our work so much easier,” Rosenthal said.
 
10,160+ visits 7,600+ clicks Days of highest traffic : Tuesdays and Wednesdays We know where they come from - the top 3: 32% CTSI website 22% Google 5% UCSF.edu 41% Other (June 2010-June 2011)
 
We post your events on the Virtual Home for Research Services and send email announcements to various listservs...
 
Access at http://biomed20.ucsf.edu / 200+-650+ visits/month
Text Text Text We’d like to hear from you! How do you think we can help you?
 

Recommended

September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...
September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...
September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...National Information Standards Organization (NISO)
 
Disrupting Academic Publishing: LPC Webinar
Disrupting Academic Publishing: LPC WebinarDisrupting Academic Publishing: LPC Webinar
Disrupting Academic Publishing: LPC WebinarBrian Hole
 
Reincarnation App - Prototype
Reincarnation App - PrototypeReincarnation App - Prototype
Reincarnation App - PrototypeSylvia van Schie
 
Digital Scholarship: building an online scholarly presence
Digital Scholarship: building an online scholarly presenceDigital Scholarship: building an online scholarly presence
Digital Scholarship: building an online scholarly presenceAlison McNab
 
What to Write on Twitter. Social Media & Science, Part 1
What to Write on Twitter. Social Media & Science, Part 1What to Write on Twitter. Social Media & Science, Part 1
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
 
Spreading Science, One Automated Tweet At A Time
Spreading Science, One Automated Tweet At A TimeSpreading Science, One Automated Tweet At A Time
Spreading Science, One Automated Tweet At A TimeKatja Reuter, PhD
 
Strategically Leveraging Social Media
Strategically Leveraging Social MediaStrategically Leveraging Social Media
Strategically Leveraging Social MediaKatja Reuter, PhD
 
Engaging Patients in Research: Does algorithmically created content have a ro...
Engaging Patients in Research: Does algorithmically created content have a ro...Engaging Patients in Research: Does algorithmically created content have a ro...
Engaging Patients in Research: Does algorithmically created content have a ro...Katja Reuter, PhD
 

Recommended

September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...
September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...
September 23 2015 NISO Virtual Conference: Scholarly Communication Models: Ev...National Information Standards Organization (NISO)
 
Disrupting Academic Publishing: LPC Webinar
Disrupting Academic Publishing: LPC WebinarDisrupting Academic Publishing: LPC Webinar
Disrupting Academic Publishing: LPC WebinarBrian Hole
 
Reincarnation App - Prototype
Reincarnation App - PrototypeReincarnation App - Prototype
Reincarnation App - PrototypeSylvia van Schie
 
Digital Scholarship: building an online scholarly presence
Digital Scholarship: building an online scholarly presenceDigital Scholarship: building an online scholarly presence
Digital Scholarship: building an online scholarly presenceAlison McNab
 
What to Write on Twitter. Social Media & Science, Part 1
What to Write on Twitter. Social Media & Science, Part 1What to Write on Twitter. Social Media & Science, Part 1
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
 
Spreading Science, One Automated Tweet At A Time
Spreading Science, One Automated Tweet At A TimeSpreading Science, One Automated Tweet At A Time
Spreading Science, One Automated Tweet At A TimeKatja Reuter, PhD
 
Strategically Leveraging Social Media
Strategically Leveraging Social MediaStrategically Leveraging Social Media
Strategically Leveraging Social MediaKatja Reuter, PhD
 
Engaging Patients in Research: Does algorithmically created content have a ro...
Engaging Patients in Research: Does algorithmically created content have a ro...Engaging Patients in Research: Does algorithmically created content have a ro...
Engaging Patients in Research: Does algorithmically created content have a ro...Katja Reuter, PhD
 
Digging for data: opportunities and challenges in an open research landscape_...
Digging for data: opportunities and challenges in an open research landscape_...Digging for data: opportunities and challenges in an open research landscape_...
Digging for data: opportunities and challenges in an open research landscape_...Platforma Otwartej Nauki
 
Web 2.0 & Social Media: Member/Client Communications via Social Media
Web 2.0 & Social Media: Member/Client Communications via Social MediaWeb 2.0 & Social Media: Member/Client Communications via Social Media
Web 2.0 & Social Media: Member/Client Communications via Social MediaCanadian Dental Hygienists Association
 
Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011Community Legal Education Ontario (CLEO)
 
Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011Community Legal Education Ontario (CLEO)
 
Engaging with Patients Online: The do’s and don’t’s, and what’s to gain
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainEngaging with Patients Online: The do’s and don’t’s, and what’s to gain
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainKatja Reuter, PhD
 
Communication Strategy at Swiss Universities: Embracing New Media
Communication Strategy at Swiss Universities: Embracing New MediaCommunication Strategy at Swiss Universities: Embracing New Media
Communication Strategy at Swiss Universities: Embracing New Mediaswissnex San Francisco
 
Studying and Using Social Media in Academic Research_Paton_Chris
Studying and Using Social Media in Academic Research_Paton_ChrisStudying and Using Social Media in Academic Research_Paton_Chris
Studying and Using Social Media in Academic Research_Paton_Chrisyan_stanford
 
Making Friends in Many Places: Collaborative promotion of the expertise disco...
Making Friends in Many Places: Collaborative promotion of the expertise disco...Making Friends in Many Places: Collaborative promotion of the expertise disco...
Making Friends in Many Places: Collaborative promotion of the expertise disco...CTSI at UCSF
 
Using social media to promote your research
Using social media to promote your research Using social media to promote your research
Using social media to promote your research Private
 
Social media: So what's all the fuss about?
Social media: So what's all the fuss about?Social media: So what's all the fuss about?
Social media: So what's all the fuss about?Aren Grimshaw
 
How to promote your article?
How to promote your article?How to promote your article?
How to promote your article?Sociedade Brasileira de Pesquisa em Materiais
 
Getting Your Work Noticed and Creating Impact Outside Academia
Getting Your Work Noticed and Creating Impact Outside AcademiaGetting Your Work Noticed and Creating Impact Outside Academia
Getting Your Work Noticed and Creating Impact Outside AcademiaWestern Sydney University
 
Swenson Understanding the Marketplace Part Two
Swenson Understanding the Marketplace Part TwoSwenson Understanding the Marketplace Part Two
Swenson Understanding the Marketplace Part TwoNational Information Standards Organization (NISO)
 
Introduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | EcodemiaIntroduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | EcodemiaRichard Roaf
 
Community Development How to engage your community using Social Media
Community Development How to engage your community using Social MediaCommunity Development How to engage your community using Social Media
Community Development How to engage your community using Social MediaCommunity Legal Education Ontario (CLEO)
 
Social media gaucher
Social media gaucherSocial media gaucher
Social media gaucherRob Camp
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersAren Grimshaw
 
Global Youth Voice Database - MyAIESEC wiki
Global Youth Voice Database - MyAIESEC wikiGlobal Youth Voice Database - MyAIESEC wiki
Global Youth Voice Database - MyAIESEC wikiivanchagasp
 
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social WebEngagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Weblisbk
 
Social Media: How could it work for your organization? - December 2010
Social Media: How could it work for your organization? - December 2010Social Media: How could it work for your organization? - December 2010
Social Media: How could it work for your organization? - December 2010Community Legal Education Ontario (CLEO)
 
Creating an Effective Study Recruitment Page Online
Creating an Effective Study Recruitment Page OnlineCreating an Effective Study Recruitment Page Online
Creating an Effective Study Recruitment Page OnlineKatja Reuter, PhD
 
A Technical Framework for Rigorous Health Communication Research in the Socia...
A Technical Framework for Rigorous Health Communication Research in the Socia...A Technical Framework for Rigorous Health Communication Research in the Socia...
A Technical Framework for Rigorous Health Communication Research in the Socia...Katja Reuter, PhD
 

More Related Content

Similar to It starts with you! Turning communication & promotion into an organizational group effort.

Digging for data: opportunities and challenges in an open research landscape_...
Digging for data: opportunities and challenges in an open research landscape_...Digging for data: opportunities and challenges in an open research landscape_...
Digging for data: opportunities and challenges in an open research landscape_...Platforma Otwartej Nauki
 
Engaging with Patients Online: The do’s and don’t’s, and what’s to gain
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainEngaging with Patients Online: The do’s and don’t’s, and what’s to gain
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainKatja Reuter, PhD
 
Communication Strategy at Swiss Universities: Embracing New Media
Communication Strategy at Swiss Universities: Embracing New MediaCommunication Strategy at Swiss Universities: Embracing New Media
Communication Strategy at Swiss Universities: Embracing New Mediaswissnex San Francisco
 
Studying and Using Social Media in Academic Research_Paton_Chris
Studying and Using Social Media in Academic Research_Paton_ChrisStudying and Using Social Media in Academic Research_Paton_Chris
Studying and Using Social Media in Academic Research_Paton_Chrisyan_stanford
 
Making Friends in Many Places: Collaborative promotion of the expertise disco...
Making Friends in Many Places: Collaborative promotion of the expertise disco...Making Friends in Many Places: Collaborative promotion of the expertise disco...
Making Friends in Many Places: Collaborative promotion of the expertise disco...CTSI at UCSF
 
Using social media to promote your research
Using social media to promote your research Using social media to promote your research
Using social media to promote your research Private
 
Social media: So what's all the fuss about?
Social media: So what's all the fuss about?Social media: So what's all the fuss about?
Social media: So what's all the fuss about?Aren Grimshaw
 
Getting Your Work Noticed and Creating Impact Outside Academia
Getting Your Work Noticed and Creating Impact Outside AcademiaGetting Your Work Noticed and Creating Impact Outside Academia
Getting Your Work Noticed and Creating Impact Outside AcademiaWestern Sydney University
 
Introduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | EcodemiaIntroduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | EcodemiaRichard Roaf
 
Social media gaucher
Social media gaucherSocial media gaucher
Social media gaucherRob Camp
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersAren Grimshaw
 
Global Youth Voice Database - MyAIESEC wiki
Global Youth Voice Database - MyAIESEC wikiGlobal Youth Voice Database - MyAIESEC wiki
Global Youth Voice Database - MyAIESEC wikiivanchagasp
 
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social WebEngagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Weblisbk
 

Similar to It starts with you! Turning communication & promotion into an organizational group effort. (20)

Digging for data: opportunities and challenges in an open research landscape_...
Digging for data: opportunities and challenges in an open research landscape_...Digging for data: opportunities and challenges in an open research landscape_...
Digging for data: opportunities and challenges in an open research landscape_...
 
Web 2.0 & Social Media: Member/Client Communications via Social Media
Web 2.0 & Social Media: Member/Client Communications via Social MediaWeb 2.0 & Social Media: Member/Client Communications via Social Media
Web 2.0 & Social Media: Member/Client Communications via Social Media
 
Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011
 
Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011Social media making it work for your organization oct 2011
Social media making it work for your organization oct 2011
 
Engaging with Patients Online: The do’s and don’t’s, and what’s to gain
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainEngaging with Patients Online: The do’s and don’t’s, and what’s to gain
Engaging with Patients Online: The do’s and don’t’s, and what’s to gain
 
Communication Strategy at Swiss Universities: Embracing New Media
Communication Strategy at Swiss Universities: Embracing New MediaCommunication Strategy at Swiss Universities: Embracing New Media
Communication Strategy at Swiss Universities: Embracing New Media
 
Studying and Using Social Media in Academic Research_Paton_Chris
Studying and Using Social Media in Academic Research_Paton_ChrisStudying and Using Social Media in Academic Research_Paton_Chris
Studying and Using Social Media in Academic Research_Paton_Chris
 
Making Friends in Many Places: Collaborative promotion of the expertise disco...
Making Friends in Many Places: Collaborative promotion of the expertise disco...Making Friends in Many Places: Collaborative promotion of the expertise disco...
Making Friends in Many Places: Collaborative promotion of the expertise disco...
 
Using social media to promote your research
Using social media to promote your research Using social media to promote your research
Using social media to promote your research
 
Social media: So what's all the fuss about?
Social media: So what's all the fuss about?Social media: So what's all the fuss about?
Social media: So what's all the fuss about?
 
How to promote your article?
How to promote your article?How to promote your article?
How to promote your article?
 
Getting Your Work Noticed and Creating Impact Outside Academia
Getting Your Work Noticed and Creating Impact Outside AcademiaGetting Your Work Noticed and Creating Impact Outside Academia
Getting Your Work Noticed and Creating Impact Outside Academia
 
Swenson Understanding the Marketplace Part Two
Swenson Understanding the Marketplace Part TwoSwenson Understanding the Marketplace Part Two
Swenson Understanding the Marketplace Part Two
 
Introduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | EcodemiaIntroduction to Social Media for Academics | Ecodemia
Introduction to Social Media for Academics | Ecodemia
 
Community Development How to engage your community using Social Media
Community Development How to engage your community using Social MediaCommunity Development How to engage your community using Social Media
Community Development How to engage your community using Social Media
 
Social media gaucher
Social media gaucherSocial media gaucher
Social media gaucher
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for Fundraisers
 
Global Youth Voice Database - MyAIESEC wiki
Global Youth Voice Database - MyAIESEC wikiGlobal Youth Voice Database - MyAIESEC wiki
Global Youth Voice Database - MyAIESEC wiki
 
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social WebEngagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
 
Social Media: How could it work for your organization? - December 2010
Social Media: How could it work for your organization? - December 2010Social Media: How could it work for your organization? - December 2010
Social Media: How could it work for your organization? - December 2010
 

More from Katja Reuter, PhD

Creating an Effective Study Recruitment Page Online
Creating an Effective Study Recruitment Page OnlineCreating an Effective Study Recruitment Page Online
Creating an Effective Study Recruitment Page OnlineKatja Reuter, PhD
 
A Technical Framework for Rigorous Health Communication Research in the Socia...
A Technical Framework for Rigorous Health Communication Research in the Socia...A Technical Framework for Rigorous Health Communication Research in the Socia...
A Technical Framework for Rigorous Health Communication Research in the Socia...Katja Reuter, PhD
 
Social Media in Clinical Research: Presentation for SPARTAN meeting 2018
Social Media in Clinical Research: Presentation for SPARTAN meeting 2018Social Media in Clinical Research: Presentation for SPARTAN meeting 2018
Social Media in Clinical Research: Presentation for SPARTAN meeting 2018Katja Reuter, PhD
 
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...Katja Reuter, PhD
 
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...Katja Reuter, PhD
 
Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...
Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...
Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...Katja Reuter, PhD
 
Disseminating Scientific Research via Twitter: Research Evidence and Practica...
Disseminating Scientific Research via Twitter: Research Evidence and Practica...Disseminating Scientific Research via Twitter: Research Evidence and Practica...
Disseminating Scientific Research via Twitter: Research Evidence and Practica...Katja Reuter, PhD
 
How to Use Digital and Social Media to Recruit Participants into Research Stu...
How to Use Digital and Social Media to Recruit Participants into Research Stu...How to Use Digital and Social Media to Recruit Participants into Research Stu...
How to Use Digital and Social Media to Recruit Participants into Research Stu...Katja Reuter, PhD
 
Disseminating Research and Managing Your Online Reputation
Disseminating Research and Managing Your Online Reputation Disseminating Research and Managing Your Online Reputation
Disseminating Research and Managing Your Online Reputation Katja Reuter, PhD
 
Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...
Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...
Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...Katja Reuter, PhD
 
Incorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial ProcessIncorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
 
Connecting Patients and Clinical Trials Digitally
Connecting Patients and Clinical Trials DigitallyConnecting Patients and Clinical Trials Digitally
Connecting Patients and Clinical Trials DigitallyKatja Reuter, PhD
 
Creating Compelling Infographics
Creating Compelling InfographicsCreating Compelling Infographics
Creating Compelling InfographicsKatja Reuter, PhD
 
Utilize Digital and Social Media Data to Inform Your Research in Novel Ways
Utilize Digital and Social Media Data to Inform Your Research in Novel WaysUtilize Digital and Social Media Data to Inform Your Research in Novel Ways
Utilize Digital and Social Media Data to Inform Your Research in Novel WaysKatja Reuter, PhD
 
How to Accelerate the Dissemination & Impact of Your Research Work
How to Accelerate the Dissemination & Impact of Your Research WorkHow to Accelerate the Dissemination & Impact of Your Research Work
How to Accelerate the Dissemination & Impact of Your Research WorkKatja Reuter, PhD
 
How to Master Science Crowdfunding
How to Master Science CrowdfundingHow to Master Science Crowdfunding
How to Master Science CrowdfundingKatja Reuter, PhD
 
How to Become a Successful Digital Scholar
How to Become a Successful Digital ScholarHow to Become a Successful Digital Scholar
How to Become a Successful Digital ScholarKatja Reuter, PhD
 
The Anatomy of a Tweet: What is it composed of?
The Anatomy of a Tweet: What is it composed of? The Anatomy of a Tweet: What is it composed of?
The Anatomy of a Tweet: What is it composed of? Katja Reuter, PhD
 
How to Write on Twitter. Social Media & Science, Part 2
How to Write on Twitter. Social Media & Science, Part 2How to Write on Twitter. Social Media & Science, Part 2
How to Write on Twitter. Social Media & Science, Part 2Katja Reuter, PhD
 
Engaging Many Minds: Crowdsourcing in Academia
Engaging Many Minds: Crowdsourcing in AcademiaEngaging Many Minds: Crowdsourcing in Academia
Engaging Many Minds: Crowdsourcing in AcademiaKatja Reuter, PhD
 

More from Katja Reuter, PhD (20)

Creating an Effective Study Recruitment Page Online
Creating an Effective Study Recruitment Page OnlineCreating an Effective Study Recruitment Page Online
Creating an Effective Study Recruitment Page Online
 
A Technical Framework for Rigorous Health Communication Research in the Socia...
A Technical Framework for Rigorous Health Communication Research in the Socia...A Technical Framework for Rigorous Health Communication Research in the Socia...
A Technical Framework for Rigorous Health Communication Research in the Socia...
 
Social Media in Clinical Research: Presentation for SPARTAN meeting 2018
Social Media in Clinical Research: Presentation for SPARTAN meeting 2018Social Media in Clinical Research: Presentation for SPARTAN meeting 2018
Social Media in Clinical Research: Presentation for SPARTAN meeting 2018
 
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
 
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
Poster: Perspectives on Increasing Competency in Using Digital Practices and ...
 
Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...
Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...
Trial Promoter: A Web-Based Tool to Test Stakeholder Engagement in Research o...
 
Disseminating Scientific Research via Twitter: Research Evidence and Practica...
Disseminating Scientific Research via Twitter: Research Evidence and Practica...Disseminating Scientific Research via Twitter: Research Evidence and Practica...
Disseminating Scientific Research via Twitter: Research Evidence and Practica...
 
How to Use Digital and Social Media to Recruit Participants into Research Stu...
How to Use Digital and Social Media to Recruit Participants into Research Stu...How to Use Digital and Social Media to Recruit Participants into Research Stu...
How to Use Digital and Social Media to Recruit Participants into Research Stu...
 
Disseminating Research and Managing Your Online Reputation
Disseminating Research and Managing Your Online Reputation Disseminating Research and Managing Your Online Reputation
Disseminating Research and Managing Your Online Reputation
 
Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...
Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...
Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Resea...
 
Incorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial ProcessIncorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial Process
 
Connecting Patients and Clinical Trials Digitally
Connecting Patients and Clinical Trials DigitallyConnecting Patients and Clinical Trials Digitally
Connecting Patients and Clinical Trials Digitally
 
Creating Compelling Infographics
Creating Compelling InfographicsCreating Compelling Infographics
Creating Compelling Infographics
 
Utilize Digital and Social Media Data to Inform Your Research in Novel Ways
Utilize Digital and Social Media Data to Inform Your Research in Novel WaysUtilize Digital and Social Media Data to Inform Your Research in Novel Ways
Utilize Digital and Social Media Data to Inform Your Research in Novel Ways
 
How to Accelerate the Dissemination & Impact of Your Research Work
How to Accelerate the Dissemination & Impact of Your Research WorkHow to Accelerate the Dissemination & Impact of Your Research Work
How to Accelerate the Dissemination & Impact of Your Research Work
 
How to Master Science Crowdfunding
How to Master Science CrowdfundingHow to Master Science Crowdfunding
How to Master Science Crowdfunding
 
How to Become a Successful Digital Scholar
How to Become a Successful Digital ScholarHow to Become a Successful Digital Scholar
How to Become a Successful Digital Scholar
 
The Anatomy of a Tweet: What is it composed of?
The Anatomy of a Tweet: What is it composed of? The Anatomy of a Tweet: What is it composed of?
The Anatomy of a Tweet: What is it composed of?
 
How to Write on Twitter. Social Media & Science, Part 2
How to Write on Twitter. Social Media & Science, Part 2How to Write on Twitter. Social Media & Science, Part 2
How to Write on Twitter. Social Media & Science, Part 2
 
Engaging Many Minds: Crowdsourcing in Academia
Engaging Many Minds: Crowdsourcing in AcademiaEngaging Many Minds: Crowdsourcing in Academia
Engaging Many Minds: Crowdsourcing in Academia
 

Recently uploaded

Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfakmcokerachita
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...M56BOOKSTORE PRODUCT/SERVICE
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docxPoojaSen20
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 

Recently uploaded (20)

Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdf
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docx
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 

It starts with you! Turning communication & promotion into an organizational group effort.

  • 1.
  • 2. What would you do? ?
  • 3. An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he also tells you about the interesting findings of his/her study that s/he is about to publish... Feedback How would you leverage this feedback for the promotion of CTSI Clinical Research Services at UCSF? Would you do it at all? Text ?
  • 4. What does the CTSI Communications team do ?
  • 5. We’re here to support you and amplify your messages...
  • 6. CTSI Communications Websites CTSI organizational Services-oriented portal E-Mail Information Service Presenting and Distributing Information + Branding Integrating Tools to Catalyze and Enable New Ways to: - Communicate - Interact - Collaborate - Support Community Print Materials Blogs Social Media Twitter, LinkedIn, Youtube, Flickr, Slideshare Open Forums UCSF Profiles Expertise discovery Research networking Crowdsourcing Open brainstorming Collaborative idea generation Research education Brainstorming
  • 7. 6 things you can do to promote CTSI Clinical Research Services and messages... Promotion starts with you!
  • 8.  
  • 9. Twitter 200 million users (March 2011) https://twitter.com/#!/CRSatCTSI
  • 10. Your Twitter activity enriches your program page...
  • 11.  
  • 12. You do one thing ... and contribute automatically to other CTSI communications efforts.
  • 13.  
  • 14.  
  • 15. http://www.slideshare.net/CTSIatUCSF SlideShare - 50 million+ monthly visitors - 90 million+ monthly pageviews - amongst the most visited 250 websites worldwide … presentations, documents, PDFs, videos and webinars.
  • 16. Your self-promoted achievements can turn into featured success stories....
  • 17. Text UCSF.edu promotes Clinical Research Services... UCSF.edu: 70,000-100,000 visits/month
  • 18. About 20 children were enrolled (...) with care provided by the Clinical Research Services (...) “This service made our work so much easier,” Rosenthal said.
  • 19.  
  • 20. 10,160+ visits 7,600+ clicks Days of highest traffic : Tuesdays and Wednesdays We know where they come from - the top 3: 32% CTSI website 22% Google 5% UCSF.edu 41% Other (June 2010-June 2011)
  • 21.  
  • 22. We post your events on the Virtual Home for Research Services and send email announcements to various listservs...
  • 23.  
  • 24. Access at http://biomed20.ucsf.edu / 200+-650+ visits/month
  • 25. Text Text Text We’d like to hear from you! How do you think we can help you?
  • 26.