Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media

144 views

Published on

Scarce information about clinical research, in particular clinical trials, is among the top reasons why potential participants do not take part in clinical trials. Clinical trials are vital for the development of novel approaches to advancing medicine, but without volunteers this type of research is impossible. In 2012, the Institute of Medicine recognized the seriousness of the clinical trial participation problem and released a report that identified numerous barriers, including the lack of awareness among patients and physicians that clinical trials are available. New solutions are needed that increase clinical trial awareness and build rapport among patients, physicians, and caregivers with the aim to boost clinical trial engagement and recruitment rates. We have developed and tested Trial Promoter, a Web-based tool that automatically generates and distributes social media messages about clinical trials.
Presented at 4th International Clinical Trials Conference, San Antonio, Texas, September 12, 2017.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media

  1. 1. Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media Katja Reuter, PhD*; Melissa L. Wilson, PhD, MPH; Praveen Angyan, MS *Speaker: Assistant Professor of Clinical Preventive Medicine, Department of Preventive Medicine, Keck School of Medicine of USC; Director of Digital Innovation and Communication, Southern California Clinical and Translational Science Institute (SC CTSI), University of Southern California (USC) Presented at 4th International Clinical Trials Conference, San Antonio, Texas, September 12, 2017
  2. 2. Presenter disclosure information Katja Reuter, PhD University of Southern California Financial Disclosure No relevant financial relationships exist.
  3. 3. Focus of Today’s Talk 1. Clinical trials and social media 2. Trial Promoter, a Web-based tool 3. Next steps and long-term vision
  4. 4. Clinical Trial Process & Social Media Touch Points Engagement, Education, and Recruitment Retention Dissemination of Study Results
  5. 5. Seven-in-Ten Americans Use Social Media http://www.pewinternet.org/fact-sheet/social-media/
  6. 6. The Digital Patient Ref. http://www.cdwcommunit.com/perspectives/expert-perspectives/todays-digital-patient/
  7. 7. Social Media Users in the United States Age Race Gender Education Pew Research Center. Social media fact sheet 2017. http://www.pewinternet.org/fact-sheet/social-media/ Income Community
  8. 8. Social Media Effectiveness & Recruitment
  9. 9. Developing Evidence-Based Digital Recruitment Methods TRIAL PROMOTER SANDBOX Experiment 1 Experiment 2 Experiment 3 Experiment 4 Messaging strategies to be tested Automated distribution across multiple platforms
  10. 10. Promotion and Engagement
  11. 11. Trial Promoter Setup and Data Flow Reuter et al. Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media J Med Internet Res 2016;18(6):e144. doi:10.2196/jmir.4726 PMID:27357424
  12. 12. Data Sources and Types of Data Reuter et al. Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media J Med Internet Res 2016;18(6):e144. doi:10.2196/jmir.4726 PMID:27357424
  13. 13. Trial Promoter Interface Shows imported clinical trial information and disease keywords that were included in the test messages Reuter et al. Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media J Med Internet Res 2016;18(6):e144. doi:10.2196/jmir.4726 PMID:27357424
  14. 14. Message Generation Twitter message template “New #ClinicalTrial @KeckMedUSC on #disease is looking for participants. Please help us spread the word. Thx. URL” Facebook message template “Your help is appreciated: New clinical trial at Keck Medicine of USC on #disease is looking for participants. Through these types of clinical studies researchers can better understand how to diagnose, treat and prevent diseases. Please share this URL. Thanks!”
  15. 15. Message Generation Reuter et al. Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media J Med Internet Res 2016;18(6):e144. doi:10.2196/jmir.4726 PMID:27357424
  16. 16. Parameterized Message Templates Reuter et al. Trial Promoter: A Web-Based Tool for Boosting the Promotion of Clinical Research Through Social Media J Med Internet Res 2016;18(6):e144. doi:10.2196/jmir.4726 PMID:27357424 Local Trial Promoter interface shows parameterized message templates for Twitter and Facebook that were used during testing.
  17. 17. Examples of Automated Recruitment Messages on Twitter
  18. 18. Examples of Automated Recruitment Messages on Facebook
  19. 19. Tracking Key Performance Indicators
  20. 20. Dashboard Local Trial Promoter interface shows key performance indicator data for each message. This example shows Twitter messages.
  21. 21. Correctness Analysis On average, Trial Promoter correctly used the message templates and substituted the message parameters (text, URLs, and disease hashtags) 97.7% of the time (1563/1600).  In a random sample of 25/525 messages the Trial Promoter algorithm used the correct message template without any text errors 100% of the time.  In 13/525 messages (2.5%) where the algorithm used a question mark instead of an apostrophe (e.g., “We’re looking for participants”).  525/525 messages (100%) included the correct URL  24/525 distributed messages (4.6%) lacked the disease hashtag (Trial Promoter had not substituted the parameter “#disease” in the message template with the disease of the clinical trial in all cases.)
  22. 22. Efficiency Compared the labor and cost of Trial Promoter with the labor and cost of a social media manager  The generation of a social media message takes an average of 5-15 minutes including selecting the content, writing the message, adding an optional image or video, and posting the message (based on internal analysis).  According to jobs and recruiting site Glassdoor, the national average annual salary for a social media manager in 2015 was US $52,000.  A social media manager would have required 43-131 hours of labor equivalent of US $1800-$5400 labor cost to generate the number of messages Trial Promoter has generated in 10 weeks (525).
  23. 23. Availability: Trial Promoter Website Web link: http://trialpromoter.org
  24. 24. (Unpublished data) Control Promoted N=46 N=46 N=14 N=45 TRIAL TRIALS W/WEBSITE USER ENGAGEMENT n=18 n=121OBSERVATIONS On avg., 2.7 observations per trial On avg., 1.3 observations per trial Website User Engagement: Control vs. Promoted
  25. 25. Preliminary data Website User Engagement: Control vs. Promoted (Unpublished data)
  26. 26. Preliminary data Message User Engagement Among Promoted by Social Media Type (Unpublished data)
  27. 27. Next Steps 1. Looking for collaborators and partners to further develop the tool (new features, e.g., managing ads, targeting, budgeting, enrollment tracking, surveillance and response system) 2. R21 proposal with University of Vanderbilt to evaluate effectiveness of automated messaging for enhancing the signup rate in national research registry among patients with rare diseases 3. Assess influence of clinical trial variables such as disease type, location, and demographic on effectiveness of automated social media recruitment messaging
  28. 28. Thank you! Contact Information Email: katja.reuter@usc.edu Twitter: @dmsci Blog: https://digitalmediaandscience.wordpress.com Katja Reuter, PhD Assistant Professor of Clinical Preventive Medicine, Institute for Health Promotion and Disease Prevention Research, Department of Preventive Medicine, Keck School of Medicine of USC

×