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Scarce information about clinical research, in particular clinical trials, is among the top reasons why potential participants do not take part in clinical trials. Clinical trials are vital for the development of novel approaches to advancing medicine, but without volunteers this type of research is impossible. In 2012, the Institute of Medicine recognized the seriousness of the clinical trial participation problem and released a report that identified numerous barriers, including the lack of awareness among patients and physicians that clinical trials are available. New solutions are needed that increase clinical trial awareness and build rapport among patients, physicians, and caregivers with the aim to boost clinical trial engagement and recruitment rates. We have developed and tested Trial Promoter, a Web-based tool that automatically generates and distributes social media messages about clinical trials.
Presented at 4th International Clinical Trials Conference, San Antonio, Texas, September 12, 2017.