The document discusses how rapidly technology is changing the way people communicate and access information. It notes that the amount of new technical information is doubling every two years, and half of current communication platforms and channels will be replaced in the near future. It also highlights how social media usage is growing exponentially, with one billion people now accessing social media and 30 million living in the UK. The average British web user now spends over two hours online per day, compared to less than two hours watching television.

1. IT just happened

2. If you are one in a million in china...

3. There are 1,300 just like you

4. The 25% of people in China with the highest IQ...

5. Is greater than the population of the European Union

6. In India its 28%

7. India has more honours graduates ....

8. Than all the people in Europe under 23 years old

9. If you took every single job in Europe to China

10. China would still have a labour surplus

11. China will soon be the number one English speaking nation

12. 3 billion people will speak English....

13. In ten years

14. Eighty percent of the electronically stored information in the world is in English

15. The largest representative body for Public Relations practitioners in Europe...

16. Is in the UK...

17. Its primary operational language is English...

18. There are more UK owned PR consultancies in China that any other European country...

19. ...And in India

20. IT just happened

21. The UK National Statistics Office estimate one in five of today's workers will change jobs...

22. This year

23. The top ten most in demand jobs in 2010 didn't exist in 2004

24. We are currently preparing students for jobs that don't yet exist...

25. Using technologies that haven't been invented...

26. To solve problems we don't yet know exist

27. The amount of new technical information is doubling every 2 years

28. Half of the media platforms and channels for communication will not have been invented ...

29. Between the beginning of a PR degree in 2007 and graduation in 2011

30. IT just happened

31. One billion people have access to Social Media

32. 30 million live in the UK...

33. Most have broadband...

34. The average British web user now spends 164 minutes online each day...

35. compared to 148 minutes for TV viewers.

36. Under-24 year olds watch about 18 hours of television a week...

37. For seven hours less than the average viewer ...

38. One-and-a-half hours fewer than in 2004.

39. Among UK Internet users, 25% of all time exposed to media...

40. Is spent online.

41. 60% of users regard the Internet as their favourite information source...

42. ...49% favour TV, 47 favour Radio, 34 favour magazines and 24% favour newspapers

43. Sales of The Sun newspaper fell more than 750,000 between 1995 to 2005...

44. In November 2006 its web site had 131 million online page impressions....

45. 56 million new readers worldwide in 2006... Almost the size of the UK population .

46. One weeks worth of stories in the Guardian online...

47. Contains more information than a person was likely to come across in a lifetime in the 18th Century.

48. Most information published by the Guardian is initiated or influenced by Public Relation

49. IT just happened

50. 'Traditional web sites' are not increasing user numbers...

51. People still like to search using search engines

52. News media web sites are holding their own, even if print runs are less.

53. Social media usage is growing exponentially

54. In September 2005 podcasting and web widgets became more interesting to web users...

55. Than the British Prime Minister...

56. and Alastair Campbell the Downing Street Press Secretary confessed to not knowing about social media.

57. And a year later Madonna became less interesting...

58. Than searching for information about Blogs...

59. and 100 thousand new blogs were published every....

60. Day

61. By spring 2007 the virtual community site Second Life was more searched for on line than any other social media, as well as the Prime Minister and Maddona...

62. And PR firm Text100 joined Reuters with an island in Second Life.

63. IT just happened

64. There are 2.7 billion searches performed on Google each month

65. It’s estimated that 1.5 exabytes (that’s 1.5 x 1018) of unique new information will be generated worldwide this year....

66. That’s estimated to be more than since Stonehenge was built

67. The number of text messages sent and received each day is greater than the world's population

68. In August 2006 YouTube, the video sharing web site had 45 terabytes of videos...

69. Views reached 1.73 billion...

70. The total time people spent watching YouTube from the time it started in 2005 was 9,305 years....

71. That's 100 million videos viewed every day.

72. In 2007 seven of the top fifteen most popular UK web sites were populated by User Generated Content.

73. IT just happened

74. In the ten weeks to Christmas in 2006 over £7.5 billions was spent by UK consumers on-line...

75. Which is more than 10% of all retail sales...

76. Equivalent to £125 for every man, woman and child in the country...

77. Over 10% of the UK economy is mediated by the Internet – that's $20 billion

78. The UK PR industry is worth over £3 billion per year to the UK economy

79. It is estimated that UK online PR industry demand is worth a further £3 billion in 2007/8

80. In 2006, the majority of UK Public Relations consultants did not employ a social media specialist

81. In 2007 over 40 Public Relations students studied Internet mediated public relations at Bournemouth University.

82. IT just happened