Voicesafrica is the largest online research panel in Africa, with 253,000 panelists representing diverse demographics across major markets. The platform provides accurate data to guide market engagement for various industries, emphasizing its strong quality control and high response rate. The document also includes demographic insights related to age, gender, marital status, occupational status, and lifestyle factors among panelists from different African countries.

1. P A N E L B O O Kvoicesafricaw w w . v o i c e s a f r i c a . c o m / c l i e n t s

2. www.voicesafrica.com/clients
VoicesAfrica is an online
research panel focused on
Africa. We're the largest on the
continent.
Combining 253,000 panelists
with strong panel, quality
control, a high response rate
and a presence in all major
African markets, ours is a
service that offers companies a
platform for entry into Africa.
Our panels generate accurate
and accessible data, sufficient
to guide market engagement
for multiple industries and
sectors.
One Continent. One Research Source.
Welcome to VoicesAfrica.

3. 1%
Gender
TOTAL
Age
31%
28%
16%
9%
7%
9%
253,000
Upto 17
18-24
25-29
30-34
35-39
40-45
Above 45
41%
59%
www.voicesafrica.com/clients

4. 5%
Gender
KENYA
Age
4%
7%
13%
31%
40%
110,000
65%
35%
18-24
25-29
30-34
35-39
40-45
Above 45
www.voicesafrica.com/clients

5. 61%
39%
16%
SOUTH
AFRICA
11%
13%
18%
22%
73,500
20%
GenderAge
18-24
25-29
30-34
35-39
40-45
Above 45
www.voicesafrica.com/clients

6. 37,000
Gender
NIGERIA
22%
78%
Age
Upto 17
18-24
25-29
30-34
35-39
40-45
Above 45
www.voicesafrica.com/clients
6%
6%
11%
19%
26%
31%
1%

7. 32,000
10%
OTHER
6%
9%
17%
30%
27%
1%
Age
Upto 17
18-24
25-29
30-34
35-39
40-45
Above 45
www.voicesafrica.com/clients
Gender
36%
64%

8. M A R I T A L S T A T U S
Kenya
South Africa
Nigeria
Ghana
36%
51%
35%
27%
2%
10%
2%
1%
61%
36%
63%
72%
1%
2%
0%
1%
married/living together separated/divorced single widowed
www.voicesafrica.com/clients
*Total percentages subject to +/-1 rounding effect

9. *Total percentages subject to +/-1 rounding effect
O C C U P A T I O N A L S T A T U S
Kenya
South Africa
Nigeria
Ghana
26%
27%
13%
13%
unskilled junior level middle level senior level others
32%
31%
25%
42%
25%
22%
26%
23%
16%
19%
34%
20%
2%
1%
2%
2%
www.voicesafrica.com/clients

10. *Total percentages subject to +/-1 rounding effect
full time part time unemployed/student retired
E M L O Y M E N T S T A T U S
Kenya
South Africa
Nigeria
Ghana
48%
56%
46%
43%
23%
17%
29%
34%
28%
23%
23%
23%
1%
4%
1%
1%
www.voicesafrica.com/clients

11. L I F E S T Y L E
Kenya
Nigeria
Ghana
75%
78%
65%
36%
64%
35%
27%
52%
31%
84%
73%
62%
82%
78%
69%
96%
95%
91%
96%
97%
90%
88%
92%
95%
working
mobile
phone line
colour tv working
satellite dish/
dstv/cable tv
subscription
car for
personal
use
read a
newspaper
in the last 7
days
bought
adult
clothing in
the past six
months
watched tv
in the last 7
days
have a bank
account
www.voicesafrica.com/clients

12. have tv
set(s)
mnet
and/or
dstv
have
one/more
motor
vehicles
at least
one cell
phone in
household
South Africa 93% 63% 71% 98%
L I F E S T Y L E
www.voicesafrica.com/clients

13. Contact Us:
Proposal requests: rfp@voicesafrica.com
Enquiries: cs@voicesafrica.com
w w w . v o i c e s a f r i c a . c o m / c l i e n t s