The document focuses on the emerging field of Integrated Social, Search, and Mobile Marketing (ISSMM) as a response to the changing dynamics of consumer interactions and marketing practices. ISSMM is established as a not-for-profit association aimed at facilitating ongoing professional education, sharing best practices, and conducting market research for industry professionals. It emphasizes the importance of educating executives and marketers to adapt to the rapid evolution of marketing technologies and consumer engagement methods.

2. “ Where there’s business mystery, there are valuable business margins.” Tim Carroll Senior Vice President, Manufacturing & Supply Chain IBM

3. Participate, discover, and lead. Social marketing is having a profoundly disruptive influence on businesses and how they interact with consumers. It is not only changing customer interactions, it’s forcing your business to evaluate how it interacts with itself.

4. ISSMM is a new, marketing belief-system to participate, discover and lead. According to Dictionary.com , the definition of ism is: Ism (iz – uhm) -- noun A distinctive doctrine, theory, system or practice: This is the age of isms.

5. More than survival, we help you thrive. That’s because today’s consumers are no longer passively absorbing your messages. Instead, they are looking for a consistent, multi-platform experience that allows them to choose how they interact with your product or service.

6. The Business Need for ISSMM Sound Business Management Principles/Practices converge with Social, Search, Mobile Marketing and Internet Technologies

7. The evolution of all things marketing. How much you know about the integration of all major marketing technologies is imperative. Our sole aim is to provide a forum to facilitate education and best practices for the intelligent implementation of blended social, search, and mobile marketing solutions.

8. What is ISSMM? ISSMM is a not-for-profit association dedicated to the facilitation of and access to: Ongoing, professional education Thought-leaders and industry experts Real-world, best practices and case studies Market research and intelligence Training and progression modeling in social, search and mobile marketing

9. What ISSMM is not . More of what ISSMM represents is more of what it is not, including: A Research Analyst Group An Expo or Trade Show A Consulting Firm A Media Company ISSMM’s stated mission is unwaveringly clear: EDUCATION – EDUCATION – EDUCATION !

10. ISSMM’s Advanced Goal ISSMM is looking to create: World Class Events and Forums Independent, Unbiased Information Flow A business community or professional social network of companies, brands, individuals, practitioners, consultants, thought-leaders and service providers Outreach and partnerships with colleges/universities

11. ISSMM’s Value Proposition ISSMM is providing companies and constituents Executive Career Development from Managerial to Corporate Levels Greater business maturity in understanding, anticipating and managing new marketing vehicles and Internet technologies Corporate Development in creating a critical path from beginning stages to advanced progression models, specifically for social, search and mobile

12. ISSMM Programs & Events PROGRAM/EVENTS TARGET CONSTITUENTS Executive Roundtables Corporate Management 3x’s per year/Spring, Summer, Winter Vice President/Senior Management Thought-Leaders/Consultants Educational Symposiums Vice President/Senior Management 2x’s per year/Spring & Fall Directors/Managers Web Seminars Corporate/Senior Management 12x’s per year/Monthly Vice Presidents/Consultants Directors/Managers Advisory Council Meetings ISSMM Members/Thought-Leaders 4x’s per year, following forum events Attendees/Sponsors/Partners Annual Board Meeting Board & Committee Members 1x per year, before calendar year

13. Time to attract believers. With so many changes happening at such a rapid pace, there’s a real need to educate executives and marketers on how to practically implement social, search, and mobile marketing campaigns.

14. TARGET CONSTITUENTS Practitioners—The Core ISSMM Constituency Leading Companies/Brands/Products/Services/Solutions/Technologies Small, Mid-Size and Large Organizations B2C and B2B Titles include: Executive Management/Corporate Management/CMOs/CFOs Vice Presidents/Marketing, Branding, Sales, Strategy, Social Media, CRM Directors/Managers, Marketing, Advertising, Branding, Products, Social

15. TARGET CONSTITUENTS Solutions/Service Providers Leading Companies in Social Media, Search, Mobile & Internet Technology Agencies, Consultants & Consulting Companies Small, Mid-Size and Large Organizations B2C and B2B Titles include: Executive Management/Corporate Management/CMOs Vice Presidents/Marketing, Sales, Strategy, Social Media, CRM Directors/Managers, Marketing, Advertising, Branding, Products, Social

16. THOUGHT-LEADER MEMBERSHIP OPPORTUNITIES

17. ISSMM CORPORATE MEMBERSHIP Intended for Companies $100-million+, revenues and/or capitalization Shape the Future & Frame the Business Argument -Annual Spring & Winter Symposium Registrations (4 per event: $10,000 value) -Co-sponsored research projects -Outreach programs designed by partner/target need -Participation in Advisory Council & Maturity Model Development -Executive, Power Think Tank seat -Educational, thought-leadership presentation at ISSMM roundtables and symposiums -Inclusion in ISSMM Industry Reports -Company logo prominently featured on ISSMM website -Sponsored marketing opportunities and membership mentions at all ISSMM events -50% Registration Discounts intended for key vendors/partners/customers -ISSMM Partner Workshops & On-Site Company Discussions -ISSMM Advisory Council Member -ISSMM Executive Committee Board Member, limited to one year $25,000

18. ISSMM CATALYST MEMBERSHIP Companies $100-million less in revenues and/or capitalization Thought-Leadership Role in ISSMM - Annual Spring & Winter Symposium Registrations (2 per event: $5,000 value) - Co-sponsored research projects - Participation in Advisory Council & Maturity Model Development - Educational, thought-leadership presentation at ISSMM roundtables and symposiums - Company logo prominently featured on ISSMM website - Sponsored marketing opportunities and membership mentions at all ISSMM events - 50% Registration Discounts intended for key vendors/partners/customers - Intellectual Capital Content Distribution - Research and White Paper Distribution to ISSMM’s website and database - Web Seminar participation at ISSMM’s webcasts - Blog distribution to ISSMM’s blog and website - Training Programs & Progression Modeling Consulting to ISSMM Constituents - Toolkit development, from basic to advanced levels $15,000