ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD

•Download as PPTX, PDF•

0 likes•32 views

s someone who has been working in the search marketing industry for over 20 years, Damien has seen the impact that domain consolidation can have on a website's performance. In this talk, he'll provide a comprehensive overview of domain consolidation and its potential benefits, using a "What - Why - How - Who" approach. Attendees will learn how domain consolidation can lead to significant benefits beyond just SEO, such as sustainability, web accessibility, centralised data and analytics, and improved brand consistency. He’ll also discuss the challenges of achieving domain consolidation and provide practical tips for success, regardless of the size of your organization or team. Join him to discover the hidden benefits of domain consolidation and learn how to make it work for your business.

Marketing

Who are Convatec Group
2
$2bn+
Group revenues
(FY 2022)
Almost 100
countries where we sell
products and services
55+ years
History of innovation
Around 10,000
employees
We are Convatec – a global medical
products and technologies
company, focused on therapies for
the management of chronic
conditions
Listed on the London Stock Exchange
(LSE:CTEC) – in FTSE 100

Global Domain Consolidation
WHAT – WHY – HOW - WHO
4
© 2023 Convatec | Confidential and Proprietary

WHAT
5
© 2023 Convatec | Confidential and Proprietary

What is domain consolidation
6
© 2023 Convatec | Confidential and Proprietary
https://www.yoursite.com
https://www.yourothersite.com
https://www.yoursite.co.uk
https://www.yoursite.de
https://www.theothersite.com
https://www.theothersite.fr
https://yourunbrandedsite.com
https://www.yoursubbrand.com
https://www.yoursite.com
https://www.yoursite.com
https://www.yoursite.com/yourothersite
https://www.yoursite.com/en-gb/
https://www.yoursite.com/de-de/
https://www.yoursite.com/theothersite
https://www.yoursite.com/fr-fr/theothersite
https://www.yoursite.com/yourunbrandedsite
https://www.yoursite.com/yoursubbrand

What is global domain consolidation
7
© 2023 Convatec | Confidential and Proprietary
https://www.yoursite.fr
https://www.yoursite.co.uk
https://www.yoursite.dk
https://www.yoursite.cn
https://sd.domain.ccTLD
Single strong domain
https://www.yoursite.com
https://www.yoursite.com/fr-fr/
https://www.yoursite.com/en-gb/
https://www.yoursite.com/da-dk/
https://www.yoursite.com/zh-cn/
https://(www).domain.gTLD/ll-tt/

What is domain consolidation
8
ALL CONCERNED,
ALL CARING!
2 domains is enough!
© 2023 Convatec | Confidential and Proprietary

What is not domain consolidation
9
Not a site migration
Not a re-platforming
Not a change of content
Not a satellite website hub
© 2023 Convatec | Confidential and Proprietary

WHY
10
© 2023 Convatec | Confidential and Proprietary

Why: “Perceived” Domain Authority
11
64
June 21 July 21 July 22
71
63
Source: Ahrefs
© 2023 Convatec | Confidential and Proprietary

12
78
86
Source: Ahrefs
© 2023 Convatec | Confidential and Proprietary
www.unicef.org
91 68
www.unicef.ca www.unicef.or.kr
77 45
www.toyota.de www.toyota.si
www.toyota.com

Why: Consistency of branding
13
© 2023 Convatec | Confidential and Proprietary

14
Source: Ahrefs
© 2023 Convatec | Confidential and Proprietary
www.icrc.org
crucearosie.ro
www.redcross.com
https://donate.redcross.org.uk
www.redcross.org.au
www.ifrc.org
www.redcross.org
www.redcross.org.uk
croixrouge.fr
cruzroja.es
drk.de
cruzroja.org.ar
arcs.af
redcrossnigeria.org

Why: Enter Enterprise SEO
VELOCITY LEAN SMARTER SCALABLE
Reduce
complexity
Reduce
costs
Automation
Cross
market
reference
© 2023 Convatec | Confidential and Proprietary 15

Why: International Targeting
16
© 2023 Convatec | Confidential and Proprietary
CCTLD VS HREF LANG TAGGING

Why: Increase organic traffic
17
1
2
3
Source: Ahrefs
© 2023 Convatec | Confidential and Proprietary

18
Accessibility compliance
Quicker & Wider
Carbon footprint
Dramatic decrease
Why: Make ESG and DEI teams happy
© 2023 Convatec | Confidential and Proprietary
https://www.websitecarbon.com/

REFLECT & SIMPLIFY
Why: Better global capabilities & Web estate
EQUAL MARKET CAPABILITIES
GLOBAL CONTENT STRATEGY
19
© 2023 Convatec | Confidential and Proprietary

20
Content authority has a bright future
Why: AEO readiness
© 2023 Convatec | Confidential and Proprietary

HOW
23
© 2023 Convatec | Confidential and Proprietary

24
How… to make friends?
© 2023 Convatec | Confidential and Proprietary

How: 3 main choices of methodology
25
CMS level
Same CMS
© 2023 Convatec | Confidential and Proprietary

How: 3 main choices of methodology
26
Server level
Multiple CMS / hosting
© 2023 Convatec | Confidential and Proprietary

How: 3 main choices of methodology
27
Website / URL level
Small ccTLD websites
© 2023 Convatec | Confidential and Proprietary

28
How: Work agile if you can
Product
Owner
+
Scrum
Master
2 sprints
+
breaks
© 2023 Convatec | Confidential and Proprietary

29
How: Blueprint
© 2023 Convatec | Confidential and Proprietary

How: Checklist 1/2
30
 Backlink detoxification
 Internal links
 GA & GSC settings
 Redirects
© 2023 Convatec | Confidential and Proprietary

How: Checklist 2/2
31
 Paid media activities
 Off-line activities
 Comms / Education
© 2023 Convatec | Confidential and Proprietary

WHO
32
© 2023 Convatec | Confidential and Proprietary

33
Detoxify the relationship
show benefits & share results
Who: Agencies & internal stakeholders
© 2023 Convatec | Confidential and Proprietary

34
Consider opting for a developer
Who: Brief a freelancer
© 2023 Convatec | Confidential and Proprietary

35
It will take more time
Check and recheck
No-go for large website
You are not alone!
Who: You alone
© 2023 Convatec | Confidential and Proprietary

36
Celebrate!
Go for an
award
Speak!
© 2023 Convatec | Confidential and Proprietary

https://www.linkedin.com/in/damienrobertseo/
https://www.slideshare.net/damvay

It’s no secret, moving content to the cloud can help fast-track efforts to modernize and optimize workforce collaboration and productivity. But for many, concerns about security and migration complexity remain. Moving however does not have to be an all or nothing proposition. In this session we’ll cover the findings of a recent study OpenText conducted with Forrester Research exploring the benefits of taking a hybrid-cloud approach. Gain actionable insight from the survey of 200+ organizations. Learn how to overcome obstacles and identify the use cases that can help you build the business case for hybrid. More on OpenText hybrid cloud: https://www.opentext.com/products-and-solutions/products/opentext-cloud

Prosci Methodology Overview: An Integrated Approach to Deliver Results

Prosci ANZ

Methodologies provide structure and purpose to a discipline. A change management methodology provides an intentional approach for managing the people side of a project or initiative. This webinar presents Prosci's Change Management Methodology. In the webinar, learn about the Prosci ADKAR® Model for individual change management and the Prosci 3-Phase Change Management Process for organisational change management. Learn how the fusion of individual and organisational change management is necessary to drive project results and outcomes.

Showing ROI for Your Analytic Project

DATAVERSITY

Analytics play a critical role in supporting strategic business initiatives. Despite the obvious value to analytic professionals of providing the analytics for these initiatives, many executives question the economic return of analytics as well as data lakes, machine learning, master data management, and the like. Technology professionals need to calculate and present business value in terms business executives can understand. Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements. This session provides a framework to help technology professionals research, measure, and present the economic value of a proposed or existing analytics initiative, no matter the form that the business benefit arises. The session will provide practical advice about how to calculate ROI and the formulas, and how to collect the necessary information.

Streamline Change Control and Variation Management

Veeva Systems

To watch a recording of this webinar, please visit: https://go.veeva.com/changecontrol_2020 Change control is a complex, multi-step process that requires collaboration across various teams within an organization. Each year, biopharma companies evaluate hundreds of changes to approved products, many of which have a regulatory impact. Attempting to manage these touchpoints through manual processes can lead to incomplete information, massive distribution delays, and issues with regulatory compliance. Watch this webinar to hear how Veeva is streamlining change control and variation management for greater transparency and improved decision making. By attending you will: - Learn the value of unifying disconnected business processes - See how streamlining change control improves decision making and lowers risks Ashley Wentworth, Director of Strategy for Vault Quality, and Marc Gabriel, Sr. Director of Vault RIM, will review the challenges associated with managing these processes and explain how a unified Quality and Regulatory solution automates information exchange across business functions.

Connecting Textual Requirements with Capella Models

Obeo

SES ENGINEERING Studio: Achieving the perfect equilibrium between Textual Requirements and Models in Capella enhanced by Automatic Interoperability, Quality & Traceability operations The importance of models is imperative in any Systems Engineering project. However, truth is not exclusively found within models. The need to describe external contracts, regulations, or non-functional requirements, for instance, can be more efficiently satisfied by using textual specifications. In order to achieve the desired “Common Source of Truth”, model and textual requirements must be connected and coexist, desirable enhanced by the automatization of the consistency checking, automatically modifying one side when changes are produced on the other end... Within The REUSE Company, we have realised how crucial it is to facilitate this connection and provide Systems Engineers with the tools required for applying SE across the entire process as seamlessly as possible. This solution is the SES ENGINEERING Studio, and within this webinar, the following capabilities will be shown: - The SES ENGINEERING Studio offers the capability to assess consistency between textual requirements and Capella models. - Automatic generation of Capella models from Textual Requirements inside an RMS (Requirements Management System). This also involves the possibility to complete the exact opposite operation, generating textual requirements from Capella models. - Seamless traceability management between textual requirements (in any RMS) and model elements in Capella; This includes the possibility to automatically suggest traces based on the semantic content of the textual requirement. - If the preferred option is to maintain these textual requirements inside Capella, we offer the possibility to provide a round-trip process between any RMS and Requirements Viewpoint within Capella; thus, allowing that modification at either end, to be synchronized. - Automatic quality assessment of Capella models following a number of pre-established rules or allowing the users to define tailored rules. - Automatic interoperability between SysML and Arcadia models. Presented by José Pereira and José Fuentes (The Reuse Company)

مدیریت پروژه چابک براساس استاندارد مدیریت پروژه سیزدهمین کنفرانس بین‌المللی مدیریت پروژه در بهمن ماه سال 1396 در ایران-تهران-محل تالار همایش‌های بین‌المللی رازی، با حضور و مشارکت بیش از هزار نفر از کارشناسان و مدیران سازمان‌های گوناگون کشور برگزار گردید. دکتر محمد احمدزاده در این همایش، بعنوان اولین ایرانی دارنده مدرک بین المللی مدیریت پروژه چابک و همچنین به عنوان مشاور و مدرس دوره های مدیریتی، در کارگاه تخصصی خود با عنوان «مدیریت پروژه‌ چابک با رویکرد استاندارد مدیریت پروژه (ویرایش ششم)»، ضمن بیان مفاهیم و زیرساخت‌های مدیریت پروژه‌ چابک، به بررسی نمونه‌های عملیِ پیاده‌شده در سازمان‌های ایرانی پرداختند. پرزنت این ارائه در اینجا به اشتراک گذاشته شده است. جهت اطلاع از سایر خدمات آموزشی و مشاوره ای دکتر محمد احمدزاده، به آدرس وب سایت ایشان مراجعه فرمائید. (www.mohammad-ahmadzadeh.com) #PMBOK #مدیریت_پروژه چابک# The 13th International Project Management Conference was held in Iran-Tehran in February 2018 at the Forum of International Razi Conferences, with the participation of more than 1,000 experts and managers from different organizations of the country. At this conference, Dr. Mohammad Ahmadzadeh (Ph.D., PMP, ACP) as the first Iranian holder of international Agile Certified Practitioner (ACP) from PMI and also as the consultant and lecturer in management courses, presented the topic of "Agile Project Management Based on PMBOK-V6" (Sixth Edition). He not only expressed the concepts and infrastructure of agile project management, but also reviewed the practical examples of the Iranian organizations. His presentation shares here and for more information about Dr. Mohammad Ahmadzadeh educational and consulting services; you may click on his website. (www.mohammad-ahmadzadeh.com)

230403_VT-Sustainability-Report-2022_EN_Final.pdf

TUNCAYGUMUS1

A importância da geometria.pptx

LaikaCavalierKingCha

presentation making on ocean energy by so

sonexsuman

Engage.UG 2022 - Domino TOTP/2FA - Best Practices and Pitfalls

Milan Matejic

Bringing Partners, Teams & Systems Together through APIs

Apigee | Google Cloud

Presentation from the technology track at I Love APIs London 2016 featuring Oliver Ogg, Marks & Spencer and Andrew Braithwaite, Laterooms.com. APIs are the modern day version of the Rosetta stone. Learn how to provide standardisation and uniformity for partners and internal teams that want to build their own apps but need to access various IT systems and apps that each speak their own dialects. This session includes case studies from Laterooms and Marks and Spencer and will cover how they help external teams build APIs, and evangelise an API economy organisation.

Realize True Business Value With ThousandEyes

ThousandEyes

apidays London 2022 - Creating a high performing API Product Team, Ryan Cliff...

apidays

apidays London 2022 - The Path from Open Banking to Embedded Finance October 26 & 27, 2022 Creating a high performing API Product Team Ryan Clifford, API Product Lead at Fiserv ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

Realise True Business Value .pdf

ThousandEyes

Software Principles and Project Deadlines Don't have to be Polar Opposites.pdf

Craig Saunders

As Software Engineers we pride ourselves to build high-quality software using the best industry practices and principles. But what happens when you’re asked to deliver a project with impossible timescales where a quick hacky solution is all that time allows. This presentation talks about such a scenario where and how we managed to achieve the right solution but also met the business deadline. In addition, it talks briefly about the key principles we followed to achieve this feat.

W3C Value Proposition - Ontos/W3C Event May 22, 2014

AI4BD GmbH

Scot-Cloud 2015

Ray Bugg

Agile Chennai 2023 | DevOps Business Impact - Sustainable Value Delivery - Pa...

AgileNetwork

Unleashing Competitiveness on the Cloud Continuum | Accenture

accenture

PostMart 3.pptx

David Kurniawan

DevOps Offerings at WhiteHedge

WhiteHedge Technologies Inc.

Joining the structured highway: from first gear to the fast lane

Dominic Doherty

Hot Off the Press: News UK Simplifies its Software-Defined Data Center Manage...

Blue Medora

An audit of News UK’s IT processes revealed it was missing the correct monitoring tools to ensure proactive visibility of its infrastructure and applications, resulting in downtime and lost revenue. After installing the Blue Medora True Visibility Suite for VMware vRealize Operations, the newspaper’s P2 incidents have been reduced from 15 to 2 per month, and of those 2, it took only 20% of the time it took previously to recover. News UK has also seen reduced downtime amounting to 95% (994 mins a month versus 43 mins) and improved operations through: • A clearer, more holistic view into its on-premise Cisco UCS, NetApp and NetScaler environments • Faster identification of any issues and clear guidance on their resolution • More focused pinpointing of problems leading to improved employee productivity The expected saving on storage maintenance costs will be over £3 million over four years, with the overall cost savings over the next four years estimated at nearly £6 million.

My Personal Brand Exploration by Mariano

marianooscos

SEO as the Backbone of Digital Marketing

Felipe Bazon

Similar to ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD

CSC OverviewMike Yates

Business Analysis and the Art of Storytelling

IIBA UK Chapter

PMBOK مدیریت پروژه چابک براساس استاندارد مدیریت پروژه (Agile Project Manageme...

Mohammad Ahmadzadeh

230403_VT-Sustainability-Report-2022_EN_Final.pdf

TUNCAYGUMUS1

A importância da geometria.pptx

LaikaCavalierKingCha

presentation making on ocean energy by so

sonexsuman

Engage.UG 2022 - Domino TOTP/2FA - Best Practices and Pitfalls

Milan Matejic

Bringing Partners, Teams & Systems Together through APIs

Apigee | Google Cloud

Realize True Business Value With ThousandEyes

ThousandEyes

apidays London 2022 - Creating a high performing API Product Team, Ryan Cliff...

apidays

Realise True Business Value .pdf

ThousandEyes

Software Principles and Project Deadlines Don't have to be Polar Opposites.pdf

Craig Saunders

W3C Value Proposition - Ontos/W3C Event May 22, 2014

AI4BD GmbH

Scot-Cloud 2015

Ray Bugg

Agile Chennai 2023 | DevOps Business Impact - Sustainable Value Delivery - Pa...

AgileNetwork

Unleashing Competitiveness on the Cloud Continuum | Accenture

accenture

PostMart 3.pptx

David Kurniawan

DevOps Offerings at WhiteHedge

WhiteHedge Technologies Inc.

Joining the structured highway: from first gear to the fast lane

Dominic Doherty

Hot Off the Press: News UK Simplifies its Software-Defined Data Center Manage...

Blue Medora

Similar to ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD (20)

CSC Overview

Business Analysis and the Art of Storytelling

PMBOK مدیریت پروژه چابک براساس استاندارد مدیریت پروژه (Agile Project Manageme...

230403_VT-Sustainability-Report-2022_EN_Final.pdf

A importância da geometria.pptx

presentation making on ocean energy by so

Engage.UG 2022 - Domino TOTP/2FA - Best Practices and Pitfalls

Bringing Partners, Teams & Systems Together through APIs

Realize True Business Value With ThousandEyes

apidays London 2022 - Creating a high performing API Product Team, Ryan Cliff...

Realise True Business Value .pdf

Software Principles and Project Deadlines Don't have to be Polar Opposites.pdf

W3C Value Proposition - Ontos/W3C Event May 22, 2014

Scot-Cloud 2015

Agile Chennai 2023 | DevOps Business Impact - Sustainable Value Delivery - Pa...

Unleashing Competitiveness on the Cloud Continuum | Accenture

PostMart 3.pptx

DevOps Offerings at WhiteHedge

Joining the structured highway: from first gear to the fast lane

Hot Off the Press: News UK Simplifies its Software-Defined Data Center Manage...

Recently uploaded

My Personal Brand Exploration by Mariano

marianooscos

SEO as the Backbone of Digital Marketing

Felipe Bazon

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

QuickBooks Sync Manager Repair Tool- What You Need to Know

markmargaret23

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

FullSail: HOF - Presentation Phil Pallen

travisomalana

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Why People Fail in Network Marketing Business

Harish Kumar

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Top digital marketing institutein noida

aditisingh6607

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Playlist and Paint Event with Sony Music U

SemajahParker

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

My Personal Brand Exploration by Mariano

SEO as the Backbone of Digital Marketing

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

QuickBooks Sync Manager Repair Tool- What You Need to Know

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Google Ads Vs Social Media Ads-A comparative analysis

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

FullSail: HOF - Presentation Phil Pallen

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Digital Strategy Master Class - Andrew Rupert

Why People Fail in Network Marketing Business

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Assignment 2 Task 1: Digital Marketing Course

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Top digital marketing institutein noida

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Playlist and Paint Event with Sony Music U

Generative AI - Unleash Creative Opportunity - Peter Weltman

ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD

2. Who are Convatec Group 2 $2bn+ Group revenues (FY 2022) Almost 100 countries where we sell products and services 55+ years History of innovation Around 10,000 employees We are Convatec – a global medical products and technologies company, focused on therapies for the management of chronic conditions Listed on the London Stock Exchange (LSE:CTEC) – in FTSE 100

3. forever caring

6. What is domain consolidation 6 © 2023 Convatec | Confidential and Proprietary https://www.yoursite.com https://www.yourothersite.com https://www.yoursite.co.uk https://www.yoursite.de https://www.theothersite.com https://www.theothersite.fr https://yourunbrandedsite.com https://www.yoursubbrand.com https://www.yoursite.com https://www.yoursite.com https://www.yoursite.com/yourothersite https://www.yoursite.com/en-gb/ https://www.yoursite.com/de-de/ https://www.yoursite.com/theothersite https://www.yoursite.com/fr-fr/theothersite https://www.yoursite.com/yourunbrandedsite https://www.yoursite.com/yoursubbrand

7. What is global domain consolidation 7 © 2023 Convatec | Confidential and Proprietary https://www.yoursite.fr https://www.yoursite.co.uk https://www.yoursite.dk https://www.yoursite.cn https://sd.domain.ccTLD Single strong domain https://www.yoursite.com https://www.yoursite.com/fr-fr/ https://www.yoursite.com/en-gb/ https://www.yoursite.com/da-dk/ https://www.yoursite.com/zh-cn/ https://(www).domain.gTLD/ll-tt/

14. 14 Source: Ahrefs © 2023 Convatec | Confidential and Proprietary www.icrc.org crucearosie.ro www.redcross.com https://donate.redcross.org.uk www.redcross.org.au www.ifrc.org www.redcross.org www.redcross.org.uk croixrouge.fr cruzroja.es drk.de cruzroja.org.ar arcs.af redcrossnigeria.org

21. WHY’s = KPI’s

37. PERCEIVED DOMAIN AUTHORITY BOOST UNIFY YOUR BRAND ENTERPRISE SEO ORGANIC TRAFFIC INCREASE SUSTAINIBILITY WEBSITE CAPABILITY AUDIT AOS 7 WHY’s = 7 KPI’s © 2023 Convatec | Confidential and Proprietary

38. https://www.linkedin.com/in/damienrobertseo/ https://www.slideshare.net/damvay

ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD

Recommended

Recommended

More Related Content

Similar to ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD

Similar to ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD (20)

Recently uploaded

Recently uploaded (20)

ISS 2023 Global Domain Consolidation - from ccTLD's to one single gTLD