This study aimed to identify the actual opportunity costs of specific NICE decisions by interviewing Finance and Medical Directors from all seven Local Health Boards in NHS Wales. The study found that boards were able to plan for NICE decisions through horizon scanning and contingency funds. Boards made efficiency savings rather than disinvesting from existing services, implemented technologies gradually based on available infrastructure, and sometimes relied on the Welsh government as funder of last resort. The opportunity cost of NICE decisions is difficult to quantify and may lie outside the NHS, since boards accommodate costs through greater efficiency and expenditure rather than perfect displacement of existing services.