The document introduces Isofractal, described as the world's first Social Cloud OS. It aims to provide easy ways for large groups of people to organize and accomplish big things through social apps that can scale to millions of users. The current social platforms are not designed for large groups or decision making. Isofractal seeks to be a home for the social web that respects privacy and relationships over commercial interests. It aims to make developing and deploying social apps as easy as creating an iPhone app or Tumblr blog, without worrying about scaling to millions of users.

1. Isofractal
The world’s first Social Cloud OS

2. Why?
There are no easy ways for
millions of like-minded people
to organize and do big things.

3. Why?
It is too hard to make social apps
that can scale to millions
or 100s of millions of users.

4. Why?
Social platforms like Facebook
are not designed for large groups,
or making decisions.

5. Why?
Our new free-agent based
economy has no I.T. department.
Yet, we still need tools for
working together,
and for conducting commerce.

6. Why?
We are tired of...
filling out profiles
for every new site.

7. Why?
Tired of...
checking 3 or 4 or 10 sites
multiple times each day.

8. Why?
It makes more sense to have one place.
Our home.

9. What Do We Need?
Social tools that help us
build trust and
learn about each other as humans.
Tools that put people first.
In every way.

10. What Do We Need?
A home for the social web
that respects and honors humans
and our relationships.
Not one that spams our friends
or sells the data from our lives.

11. What Do We Need?
A way to make it as easy to develop
and deploy social applications
as it is to create an iPhone app.

12. What Do We Need?
Or even as easy as a
Tumblr blog.

13. What Do We Need?
A way to roll out applications
without worrying about how to
handle millions of users
if people like our work.

14. Architecture

15. Social Cloud OS

16. Social App Frameworks

17. Social Cloud Apps

18. Architecture

19. Corporate Structure