This file is the opening / kick-off to IsobarCreate32 in San Francisco on November 30th & December 1st at APPNATION III.
Couple of folks asked me for it, so here it is with my presenter notes (and lots of spelling errors).
This file is pretty specific to the rules and judging for IsobarCreate hackathons with a bit of NFC background / POV from a talk I gave a couple of weeks ago in NYC.
To all who came, participated and supported, thank you again!
This is the deck from a class I taught on Product at the Boston Start-up School (aka The Start-up Institute) on November 27, 2012 in Boston's Innovation District.
The class was 3 hrs, based around a lot of examples from talks I gave over the past year regarding the effect of "Tangible Design & Technologies" on products & services.
Lot's of discussion and interactions around:
"Fewer buttons than fingers"
"Less screens is more"
"Behavior over taxonomies"
The class of around 40 students from the product and marketing classes spent the last hour in a lively exercise we called: "TANGIBLY DIFFERENT"
Groups were tasked with applying tangible technology to products/services that already existed.
What’s better?
What goes away?
What’s the challenge?
What are the unintended consequences?
These are the slides and notes from that night.
We Won, Now What? Dealing with the Future of UX DesignJess McMullin
Closing keynote for UX Strategies Summit, San Francisco, June 2015
A few ideas on the future of UX design, plus some tools for designers to manage new t
http://gdgbari.github.io/zeppelin/ - http://www.gv.com/sprint/ - The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more.
This is the deck from a class I taught on Product at the Boston Start-up School (aka The Start-up Institute) on November 27, 2012 in Boston's Innovation District.
The class was 3 hrs, based around a lot of examples from talks I gave over the past year regarding the effect of "Tangible Design & Technologies" on products & services.
Lot's of discussion and interactions around:
"Fewer buttons than fingers"
"Less screens is more"
"Behavior over taxonomies"
The class of around 40 students from the product and marketing classes spent the last hour in a lively exercise we called: "TANGIBLY DIFFERENT"
Groups were tasked with applying tangible technology to products/services that already existed.
What’s better?
What goes away?
What’s the challenge?
What are the unintended consequences?
These are the slides and notes from that night.
We Won, Now What? Dealing with the Future of UX DesignJess McMullin
Closing keynote for UX Strategies Summit, San Francisco, June 2015
A few ideas on the future of UX design, plus some tools for designers to manage new t
http://gdgbari.github.io/zeppelin/ - http://www.gv.com/sprint/ - The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more.
Managing Director U.S. and Principal Designer Bob Corporaal presents his vision of User Experience Design in the year 2030.
Bob explores the impact of artificial intelligence, cheap processing power, augmented reality and data-driven design on the role of the designer and how one can prepare for this future.
How Web Design will reinvent manufacturingMike Kuniavsky
Picture a world where Amazon.com is a factory. Products are made as needed, based on direct input from users to designers and developers. Consumption directly drives production, and data informs design. If we weren't talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better.
An old presentation of mine from 2011 about the need for more hackable banking products, open data access and APIs. Frustratingly a lot of this is still valid now.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
Everyone says they're doing it. Everyone thinks they're the best at it. And yet... nobody knows what it actually means, but they're all making the same fundamental mistakes.
Jon Mann and I conducted kinetic brainstorming workshop at APDF. We were asked to combine our view with five other design leaders representing four design firms; Gavin Kelly, Rob Girling, Steve Portigal and Scott MacInnes.
This impressive pitch deck helped Rewind AI founder Dan Siroker close a $350M Series A with top-tier VC investors in 2023. The deck provides a textbook example of a clear, concise, and compelling pitch deck. Every startup founder working on their pitch deck will learn something from this deck. Kudos to Rewind founder, Dan Siroker. Includes Dan's presentation transcript plus what's to love (and copy) for each slide.
REWIND PITCH DECK HIGHLIGHTS:
> 29 slides
> 7 mins 48s duration
> 443 words (transcript)
> 2nd Grade reading level
REWIND PITCH DECK SLIDES:
> Intro
> Founder Origin Story
> Problem (3 slides)
> Vision
> Team
> Solution (What it is)
> Solution (How it works)
> Demo
> What makes Rewind unique?
> Why now?
> Ideal Customer Profile
> Who uses Rewind?
> How do they use Rewind?
> Go To Market Strategy
> Product-Led Growth
> Pricing
> Metrics: Conversion & Retention
> Huge Market
> Traction
> Unit Economics
> Capital Efficiency
> Roadmap
> Problem Recap
> How to Invest
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
My talk at Monktoberfest 2013, Portland, Maine. This is the version aimed at marketing departments and others who need to know why marketing the techies they work with is important.
URLs mentioned include:
http://www.beginningwithi.com/2013/05/19/a-twitter-campaign/
http://www.beginningwithi.com/2010/08/07/why-film-engineers/
http://dtrace.org/blogs/brendan/
http://www.beginningwithi.com/category/what-i-do/
A recap of interesting points and quotes from the May 2024 WSO2CON opensource application development conference. Focuses primarily on keynotes and panel sessions.
From systematic studies over the decades, the smart home’s main functionalities have evolved from home automation to remote monitoring and controlling, then to context awareness. All the smart home products have a mainstream type in a certain period. However, have these mainstream functionalities covered all the needs of the users?
Through 3 rounds of research conducted across 3 different markets (China, EU, and Bay Area in the US) during a two-year span, Veronika and her colleagues at frog have found some new surprising uses and work-arounds that users invented, which have definitely inspired them in surfacing the hidden and essential needs in smart homes.
Fancy to know what kind of uses and work-arounds users have created?
In this talk, through some research finding anecdotes, Veronika will lay out 3 key lenses that were used to uncover the hidden needs and JBTDs in the smart home space, and talk about how to transfer these hidden needs into some new smart home product and service design opportunities.
Frontiers of Interaction '15 - One Click Devices WKSCaterina Falleni
I got invited at Frontiers of Interaction 2015 in Milan to present with Carlo Brianza a workshop on how one gesture interaction might be the future evolution of the smartphones outiside digital screens..
This is the closing session of World Usability Day 2009, Steve Kaneko and Surya Vanka explain why this is the beginning of a new golden age of design. This is the section presented by Surya.
Managing Director U.S. and Principal Designer Bob Corporaal presents his vision of User Experience Design in the year 2030.
Bob explores the impact of artificial intelligence, cheap processing power, augmented reality and data-driven design on the role of the designer and how one can prepare for this future.
How Web Design will reinvent manufacturingMike Kuniavsky
Picture a world where Amazon.com is a factory. Products are made as needed, based on direct input from users to designers and developers. Consumption directly drives production, and data informs design. If we weren't talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better.
An old presentation of mine from 2011 about the need for more hackable banking products, open data access and APIs. Frustratingly a lot of this is still valid now.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
Everyone says they're doing it. Everyone thinks they're the best at it. And yet... nobody knows what it actually means, but they're all making the same fundamental mistakes.
Jon Mann and I conducted kinetic brainstorming workshop at APDF. We were asked to combine our view with five other design leaders representing four design firms; Gavin Kelly, Rob Girling, Steve Portigal and Scott MacInnes.
This impressive pitch deck helped Rewind AI founder Dan Siroker close a $350M Series A with top-tier VC investors in 2023. The deck provides a textbook example of a clear, concise, and compelling pitch deck. Every startup founder working on their pitch deck will learn something from this deck. Kudos to Rewind founder, Dan Siroker. Includes Dan's presentation transcript plus what's to love (and copy) for each slide.
REWIND PITCH DECK HIGHLIGHTS:
> 29 slides
> 7 mins 48s duration
> 443 words (transcript)
> 2nd Grade reading level
REWIND PITCH DECK SLIDES:
> Intro
> Founder Origin Story
> Problem (3 slides)
> Vision
> Team
> Solution (What it is)
> Solution (How it works)
> Demo
> What makes Rewind unique?
> Why now?
> Ideal Customer Profile
> Who uses Rewind?
> How do they use Rewind?
> Go To Market Strategy
> Product-Led Growth
> Pricing
> Metrics: Conversion & Retention
> Huge Market
> Traction
> Unit Economics
> Capital Efficiency
> Roadmap
> Problem Recap
> How to Invest
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
My talk at Monktoberfest 2013, Portland, Maine. This is the version aimed at marketing departments and others who need to know why marketing the techies they work with is important.
URLs mentioned include:
http://www.beginningwithi.com/2013/05/19/a-twitter-campaign/
http://www.beginningwithi.com/2010/08/07/why-film-engineers/
http://dtrace.org/blogs/brendan/
http://www.beginningwithi.com/category/what-i-do/
A recap of interesting points and quotes from the May 2024 WSO2CON opensource application development conference. Focuses primarily on keynotes and panel sessions.
From systematic studies over the decades, the smart home’s main functionalities have evolved from home automation to remote monitoring and controlling, then to context awareness. All the smart home products have a mainstream type in a certain period. However, have these mainstream functionalities covered all the needs of the users?
Through 3 rounds of research conducted across 3 different markets (China, EU, and Bay Area in the US) during a two-year span, Veronika and her colleagues at frog have found some new surprising uses and work-arounds that users invented, which have definitely inspired them in surfacing the hidden and essential needs in smart homes.
Fancy to know what kind of uses and work-arounds users have created?
In this talk, through some research finding anecdotes, Veronika will lay out 3 key lenses that were used to uncover the hidden needs and JBTDs in the smart home space, and talk about how to transfer these hidden needs into some new smart home product and service design opportunities.
Frontiers of Interaction '15 - One Click Devices WKSCaterina Falleni
I got invited at Frontiers of Interaction 2015 in Milan to present with Carlo Brianza a workshop on how one gesture interaction might be the future evolution of the smartphones outiside digital screens..
This is the closing session of World Usability Day 2009, Steve Kaneko and Surya Vanka explain why this is the beginning of a new golden age of design. This is the section presented by Surya.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. IsobarCreate: 32
appnation II I
san f rancis co
nov 1 -
dec 30, 20 11
2. Title Line One
Secondary title line
2
welcome and thank you for coming.
we appreciate the time.
let’s have some fun.
3. HI MICHAEL FROM ISOBAR
isobar is a global agency with over 3,000 people across 30 plus countries
google us and you’ll see what we do - cranes, lasers, training products, hotel parties, etc
we believe in “creatives & creators”
4. ISOBARCREATE ACCELERATOR FORMAT
isobar create is our accelerator or “hackathon” format.
for us it’s not a stunt, it’s an extension of what we do everyday.
and it’s at the core of what we believe.
“bringing people and brands together like never before”
6. Title Line One
Secondary title line
stretch
6
provides opportunity to use different muscles.
an opportunity to stretch and extend ideas.
7. Title Line One
Secondary title line
fail
7
it’s a very safe place to fail.
your day job probably doesn’t reward you for this...
we are looking for some glorious failures.
8. Title Line One
Secondary title line
fail
like never before
8
that’s when we can transcend the everyday...
and just maybe, maybe change everything.
10. 10
making things real is the key to generating understanding of your idea...
this is why rapid prototyping is so important.
tell someone and they may understand your idea, show them part of your idea and their brain fills in the possibilities
for it.
14. fail
why nfc?
14
why nfc again?
we were going to do something else... but still don’t see a lot of consumer-centric nfc innovation.
we think it’s a very important space... with massive potential.
15. TANGIBLE DESIGN INTANGIBLE DESIGN
what makes nfc so important?
it marks a return to tangible design - what do i mean by that?
digital obliterates form.
for the past 30 yrs we have been moving away from tangible design in the name of efficiency... and that’s the root of
a lot of consumer tension.
16. Title Line One
Secondary title line
no directions needed
16
tangible design - easily understood - purpose is implied.
no need for a code here.
17. Title Line One
Secondary title line
17
the desktop metaphor at the core of the digital revolution is not tangible.
requires taxonomies on top of taxonomies be learned.
19. Title Line One
Secondary title line
19
jeff han made us all understand multi touch...
and mr jobs brought it to us
20. Title Line One
Secondary title line
20
and... TANGIBLE DESIGN is why less than 10% of americans have ever scanned one of these...
even once!
qr codes are intangible design... and i think tangible design technology, like nfc, will wipe out hope for mass
consumer adoption of qr codes w/in the next 24 months
21. NFC THE RETURN OF TANGIBLE DESIGN
the technology is here...
we are very close to a huge return to tangible design.
22. Title Line One computer / machine
Secondary title line vision
near field
communication
2 tangible design technologies
22
IMO - a two separate technologies will drive this in the near term...
(and obliterate the need for qrcodes in the next 24 months)
23. WHAT YOU SEE IS WHAT YOU GET WHAT YOU TOUCH IS WHAT YOU GET
forget what they are called. what’s important is what they unlock...
computer vision - WHAT YOU SEE IS WHAT YOU GET.
nfc - WHAT YOU TOUCH IS WHAT YOU GET.
25. Title Line One
Secondary title line
25
you have probably seen it in google goggles.
the machine knows what you are looking at (even if you don’t).
would you ever scan a code if you could just do this? nope.
26. Title Line One
Secondary title line
26 Source: http://vimeo.com/23972190
we have been working on this a lot at isobar for a variety of projects.
its has other uses at retail also...
computer vision is more effective & versatile than any bar code & cheaper than any radio tag
27. NFC NEAR FIELD COMMUNICATION WHAT YOU TOUCH IS WHAT YOU GET
28. Title Line One
Secondary title line
28
it took 45 kids in a room to tell how stupid we were...
NFC is not just about commerce... it’s connecting...
it’s kinda funny how excited being stupid made us and how it made us rethink a lot of things... like....
30. 30
people say there are no nfc phones...
these stickers are currently less than a dollar.
imagine stickers from brands that work with their app.
don’t wait for phones, turn the technology inside out - embed readers & use branded tags!
32. Title Line One
Secondary title line
32 Source: http://rovio.com/
angry birds and fruit ninja from rovio have nfc level up now.
unlock it through NFC tags in outdoor posters...
or pay levels forward with consumers.
gaming might be one of the biggest areas of untapped nfc potential.
34. Title Line One
Secondary title line
34 Source: http://www.youtube.com/watch?v=gtA_k8W-vZU
what you touch is what you get...
touch something with music, get music - n9 nfc “touch” pairing to headset.
instant media access from just touching...
this could be huge for out of home transit, etc.
36. Title Line One
Secondary title line
36 Source: http://www.youtube.com/watch?v=TSPDtxpvQT0
BMW NFC key.
Benefit of BMW Ownership outside the car - Membership has it’s privileges.
huge brand loyalty potential.
38. Title Line One
Secondary title line
38
everyone wants to skip checkout - no more lines
and everyone wants to get around cc companies - merchants, consumers even brands.
google wallet with prepaid option is just begining - iphone5 with itunes NFC coming soon.
40. nfc +
= total footprint
40
boarding passes, transit cards, taxi payment, fuel payment...
combined with your adidas micoach / pedometer can provide a very broad & deep picture of your life...
radical transparency has the ability to change consumer behavior.
42. Title Line One
Secondary title line
personal data & vanity metrics
are seamlessly captured
delivering a new level of transparency
42
it’s not the communication between devices that is going to change everything...
it’s the collection of these desperate data sets together for the first time unlocking new possibilities & understanding.
43. OK WHY 32?
this isobar create is 32 hours.... why?
it needed to be during the week because of APPNATION III...
during the week you need flex time... but have enough time to do something that could change everything.
44. DO WHAT YOU NEED TO TO MAKE SOMETHING GREAT
do what you need to...
45. BUT FLEX WORK IN SHIFTS
but there are no points for staying in your seat the whole time...
51. • business / brand impact - (e.g., does it improve sales, effect attitudes toward business, etc.?)
• consumer impact - (e.g., how will it fundamentally change the way consumers think / behave?)
• commercial viability - (e.g., why do you think it has the opportunity to succeed and be profitable?)
• “like never before” factor - (e.g., is it something completely new that will have a dramatic impact?)
51
53. • 5 minute presentation to the judges - slides and someone explaining
• screen shots and grabs - stills and/or video
• live emulation - be prepared to show live proof of concept
• answers - to the 4 judging criteria
• stamina - to stick around after the judging to see if you won
53
58. yuval zukerman
isobar mobile
michael nicholas
isobar
58
going to hands over to yuval from isobar mobile.
he will take you, in-depth, through the dev environment, tools, tags, handsets, readers, etc you have available to you
over next 32 hours.
59. BRINGING PEOPLE AND BRANDS TOGETHER LIKE NEVER BEFORE
@isob ar
isobar.c om
mi ch ael. nichola s@isobar.c om
thanks again for coming!
good luck!