The Undergraduate program of Business & Liberal Arts emphasizes the core of business etics, psychology, marketing, finance & advertising. This 3-year undergraduate course in business management helps students go beyond the classroom and experience the outside challenges.

1. THREEYEAR
UNDERGRADUATEPROGRAM
INBUSINESS&LIBERALARTS(BLA)

2. FILMS & TV
CURRICULUM OF THE 3 YEAR UNDERGRADUATE PROGRAM
BUSINESS & LIBERAL ARTS (BLA)
• Business Ethics & Corporate Governance
• Leadership
• Talent Management
• Market Research
(Choose ANY TWO)
MAJOR
SUBJECTS
Social Psychology | Experimental Psychology | Educational Psychology &
Counselling Practices | Biological Biases of Behaviour
PSYCHOLOGY
Introduction to Screen Studies | World Cinema & Society | Introduction to Film
Making | Film & TV Production
Comparitive Politics | Politics of Developed & Developing Economies
History of International Systems | Peace & Conflict Management
INTERNATIONAL STUDIES
Digital Marketing | Consumer & Audience Behaviour | Branding & Advertising
Events & Media Planning
Corporate Finance | Corporate Valuation | Investment Analysis & Portfolio
Management | International Finance
Customer Experience Management | Intercultural Marketing
Retail Marketing | Marketing in a Digital World
Economics in Action | Applied Statistics for Business | Economic Analysis &
Public Policy | International Economics
YEAR 3
Select ANY MAJOR
Group
in ANY ONE
Specialisation
EXPERIENTIAL LEARNING: Practicum - CAPSTONE Projects
ONE paper from the MAJOR Group which you have NOT opted for
OR
ONE paper on online digital learning platform
MINOR
GROUP
BUSINESS
CORE
(Compulsory)
FINANCE
MARKETING
ECONOMICS
ADVERTISING & BRANDING

3. GLOBAL IMMERSION
Academic Visits:
• Kings College London • London Business School
• LSE • Oxford Said Business School
• Imperial College London • Oxford Brooks University
• University of Bath • Regents Business School
Experiential Visits:
• BMW - Mini Cooper Plant • Tech City Silicon Roundabout
Academic Visits:
• Harvard Business School • MIT Media Labs
• Columbia University • NJCU
• Pace University • New York Film Academy
Academic & Cultural Immersions:
•NY Financial District • Bloomberg office
• UN Headquarters • Red Fuse
• Google Office
BATCH OF 2020 AT LSE
Academic Visits:
• Session on Smart Cities • Startup CEO Session
• Pitch to Project Company CEO • US Incubator '1776'
• Intel's Ignition Lab
• Dubai Technology Entrepreneurship Centre
• Session on Dubai's Entrepreneurial Landscape
• Session with Dubai Entrepreneurs
Cultural Immersions:
• Edu Gaming session • Visit the WETEX 2017
• Visit to Dubai Govt. Youth Hub • Happiness Talk at RIT
BATCH OF 2020 AT RIT DUBAI
BATCH OF 2019 AT HARVARD BUSINESS SCHOOL
School Social Responsibility
ISME Spark session on Rapid Prototyping
Global Immersion to USA
Rural Immersion

4. Ronnie Screwvala Arun Kumar
Chairman & CEO KPMG India
Dr. Ravi Vaidyanathan
Senior Lecturer
Biomechatronics
Dr. Ravi Vaidyanathan
Senior Lecturer
Biomechatronics
Prof. Anindya Ghose
Director Masters of Business
Analytics Program
Dr. Malcolm Kirkup
Dean
Westminster Business School
Serial Entrepreneur & Former Head UTV
N Chandrasekharan
Chairman Tata Sons Ltd.
Deepak Parekh
Chairman HDFC Ltd.
ISME has tie-ups with over 300 leading corporations for Live Consulation Projects, Industry
Engagments, Boardrooms to Classrooms Programs, Observerships and much more. Recent
participants in the Corporate Connect program include Eureka Forbes, KPMG, Clariant, Deloitte, PwC,
Everstone Capital, Morgan Stanley, Colgate and Microsoft Ventures.
Dr. Zubin Sethna
Associate Professor
Dr. Farookh Langana
Professor & Executive MBA
Program Director
Instructors and guest lecturers include distinguished professors and corporate leaders whose
business experience and research set the global standard in multiple industries. Our visiting
professors include subject matter experts from universities such as Babson College, NYU Stern,
University of East London, and Rutgers University.
An� - Tobacco Campaign Teaching STEM in
Municipal Schools
Advocacy of clean and healthy
drinking water in urban slum
Road to Safety
VISITING INTERNATIONAL FACULTY
CORPORATE VISITORS
SCHOOL SOCIAL RESPONSIBILITY

5. STUDENT STARTUPS
INTERNSHIPS WITH MARQUEE COMPANIES
Transcend
Inclusive
Workplaces
Wedding Boosters
Adtech
Itour
Travel Technology
MEZ
Tourism
Kneff
Fashion Technology
Alpha Urbane Project
Leadership
Development
Trill
Sharing Economy
Toro Churro
Food & Beverage
The Pabulum
Food & Beverage
CryptoUnified
BlockChain
Plateful
Health & Wellbeing
ISME Tower, 4th Floor One Indiabulls Centre Lower Parel, Mumbai - 400013
For further details contact: +91 8433910206 | +91 8433910202 | info@isme.co.in
(Not Affiliated to University of Mumbai)
ISME - SCHOOL OF MANAGEMENT & ENTREPRENEURSHIP

6. CURRICULUM OF THE 3 YEAR UNDERGRADUATE PROGRAM
BUSINESS & LIBERAL ARTS (BLA)
YEAR 1
• Principles of Management
• Foundations of Entrepreneurship
• Business Ethics
• Technology & Entrepreneurship
Business Core
Semester - I Semester - II
• Public Speaking & Debate
• Creative Writing
• Introduction to Visual Art
• Digital Literacy
Academic Studios
Semester - I Semester - II
• Studies of Indian Society
• Sociology
• Introduction to Statistics
• Mind & Behaviour
• Language 1: German/Spanish/
Mandarin
Liberal Arts Core
Semester - I Semester - II
• Quantitative Methods
• Modern World History
• Organisational Communication
• Economics of Global Business
• Language 2: German/Spanish/
Mandarin
YEAR 2
• Organisational Behaviour
• MVP Management
• Business Strategy
• Enterprise Beyond Profit
Business Core
Semester - III Semester - IV
• Art & Photography
• Enviornmental Studies
• Critical Thinking & Reasoning
• Introduction to Drama & Theatre
Academic Studios
Semester - III Semester - IV
• Psychology
• Literary & Cultural Studies
• Modern Indian Political History
• Law, Business & Society
• Language 1: German/Spanish/
Mandarin
Liberal Arts Core
Semester - III Semester - IV
• Contemporary Social Issues
• Introduction to International
Relations
• Introduction to Applied Ethics
• Public Policy
• Language 2: German/Spanish/
Mandarin
DICE
ELECTIVES
Interdiscipilinary electives
in the field of Design,
Innovation, Creativity and
Entrepreneurship including:
• Fun With Research
• Business Model
Innovation
• Creating Magic with
Events
• Strategy Through
Gaming
• The Art of Selling
• Swimming with Sharks
• Taleweavers
• Science Fiction
• Introduction to
Calligraphy and
Typography
• Bakes and Bites
• Building Strength and
Confidence through
Dance
• Reimagining Cars of
the Future
• Fundamentals of
Financial Markets
• Game Theory |
Introduction to
Business Strategy
GOING
BEYOND THE
CURRICULUM
• Work - Readiness Program
• Rural Immersion
• Global Immersions
• Student Led Organisations