A brief analysis of the main objectives of the online marketing communication of ISIS

1. 1
The E-Marketing Communication
Strategy Used by ISIS

2. 2
AGENDA
ISIS’ Propaganda
Objectives
ISIS’ Effective Use of
Social Media
Video
ISIS’ Social Media
Platforms
Questions
Conclusion

3. 3
ISIS mainly depends on social networking
services in communicating their marketing
messages and branding themselves as a
unique community aiming at making a
radical change in the world by fighting
oppression and world imperialism and
western capital values that are from their
perspective against Islam. They aim
through their online communication
techniques to achieve specific strategic
objectives.
ISIS’ Effective Use of Social Media

4. 4
1- Recruitment
They mainly target the
youth satisfying their
continuous need for
workforce and expansion
since being in an open
war with the infidel west
requires a sustainable
flow of delegates and
members hoping for
martyrdom.

5. 5
2- Spreading Horror
This usually happens through publishing
extremely bloody scenes of beheadings,
explosions and other suicide bombings
aiming in the first place to stimulate
fear and causing a global state of panic
and emotional shock demoralizing their
enemies.

6. 6
Video

7. 7
ISIS Social Media Platforms

8. 8

9. 9

10. 10
Any Questions ?!

11. 11
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