This document discusses the use of ethnography to study social entrepreneurship. It provides an overview of ethnography, including its key features of observing everyday contexts and relying on unstructured data collection. The author then summarizes his ethnographic study of Keystone, a social enterprise located in Thetford, England. He observed tensions between generating revenue and community engagement. Preliminary analyses examined how social ventures can use ambiguous identities, and how Keystone helped stigmatized groups but then faced stigma itself. The document concludes by discussing challenges and advantages of ethnography for organizational research.