- The document analyzes consumer sentiment towards Chipotle following E. coli outbreaks in late 2015 using data from millions of tweets. It found strongly negative sentiment during the outbreaks that corresponded to falling sales and stock prices.
- Chipotle launched free burrito promotions in early 2016, which correlated with improving sentiment in tweets and a rise in stock prices. However, revenues remained down in Q1 2016 compared to pre-outbreak levels.
- The report predicts Chipotle's revenues will increase in Q2 2016 compared to Q1, as consumer sentiment has recovered to pre-outbreak levels with the scandals now in the past. Sentiment analysis of social media can provide insights into brand and stock performance.
Chipotle Mexican Grill is a restaurant chain founded in 1993 with over 900 locations across the US and Canada. It is facing issues with inconsistent and damaged inventory deliveries from suppliers, costing the State College location $70-130 per week. To address this, the team recommends implementing an RFID tracking system that would pay for itself within 11 weeks and improve the delivery and inventory process. The proposed implementation schedule and new process diagram with RFID are also included.
This document provides an executive summary and analysis of Chipotle Mexican Grill's competitive position in the fast-casual Mexican dining industry. The key conclusions are that the industry is dominated by a few major players and faces high costs. Chipotle's strategy focuses on high-quality ingredients but rising food costs pose a threat. Major strategic issues for Chipotle include rising food costs, lack of national marketing, insufficient brand awareness of its key strategy, high restaurant development costs, and missing the breakfast market. Recommendations include building better supply chain management to reduce food costs, increasing national marketing and brand awareness of its quality focus.
This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.
Chipotle was founded in 1993 by Steve Ells to change perceptions of fast food by serving high-quality, fresh ingredients in a fast casual restaurant setting. The company has since expanded to over 1,500 locations across the U.S. and internationally. This strategic review identifies key trends impacting Chipotle, including rising minimum wage, demand for healthy options, and an aging customer base. Porter's Five Forces analysis indicates Chipotle faces high power from suppliers and buyers in the industry. The document recommends Chipotle develop strategies to address these concerns going forward.
This document analyzes Chipotle's position in the fast-casual restaurant industry. It begins with an industry analysis, noting the industry's high growth rate and sensitivity to economic and environmental factors. It then provides an overview of Chipotle, highlighting its market leadership but thin margins. Strategic issues are volatile supply costs and lack of product differentiation from competitors. Options discussed are market penetration, product development, and market development, with product development recommended to differentiate Chipotle's offerings. The implementation strategy involves research, test launches, and national rollout of a new product.
Chipotle is an American chain of fast casual restaurants known for burritos and tacos made from natural ingredients. It was founded in 1993 in Colorado and has expanded across the US and Canada. The document discusses conducting a SWOT analysis and providing recommendations for Chipotle to expand into India. It identifies strengths such as innovation and brand equity, but also weaknesses in limited menus and higher prices. Opportunities include emerging markets and expansion abroad, but threats include increased competition. Recommendations include using a joint venture to mitigate risks and initially opening two locations in New Delhi and Bangalore.
Chipotle Market Potential Analysis Part 1Mollye Peters
One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.
Case study - Strategy Review at ChipotleNeha Randhawa
Chipotle Mexican Grill is a fast casual restaurant chain pursuing a differentiation strategy through high quality, organic ingredients, classic cooking methods, and friendly service. It has over 1500 locations across North America and Europe, with $3.21 billion in revenues in 2013. Chipotle aims to change perceptions of fast food through its "Food with Integrity" philosophy. Strengths include its brand image and sustainable food sourcing, while weaknesses include high food costs and limited menus. Opportunities for growth include international expansion and a growing market for fast casual dining. Threats include intense competition and increasing costs. Chipotle achieves competitive advantage through its valuable supply chain and operations focused on premium ingredients. Effective leadership from founders Steve Ells and Montgomery
Chipotle Mexican Grill is a restaurant chain founded in 1993 with over 900 locations across the US and Canada. It is facing issues with inconsistent and damaged inventory deliveries from suppliers, costing the State College location $70-130 per week. To address this, the team recommends implementing an RFID tracking system that would pay for itself within 11 weeks and improve the delivery and inventory process. The proposed implementation schedule and new process diagram with RFID are also included.
This document provides an executive summary and analysis of Chipotle Mexican Grill's competitive position in the fast-casual Mexican dining industry. The key conclusions are that the industry is dominated by a few major players and faces high costs. Chipotle's strategy focuses on high-quality ingredients but rising food costs pose a threat. Major strategic issues for Chipotle include rising food costs, lack of national marketing, insufficient brand awareness of its key strategy, high restaurant development costs, and missing the breakfast market. Recommendations include building better supply chain management to reduce food costs, increasing national marketing and brand awareness of its quality focus.
This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.
Chipotle was founded in 1993 by Steve Ells to change perceptions of fast food by serving high-quality, fresh ingredients in a fast casual restaurant setting. The company has since expanded to over 1,500 locations across the U.S. and internationally. This strategic review identifies key trends impacting Chipotle, including rising minimum wage, demand for healthy options, and an aging customer base. Porter's Five Forces analysis indicates Chipotle faces high power from suppliers and buyers in the industry. The document recommends Chipotle develop strategies to address these concerns going forward.
This document analyzes Chipotle's position in the fast-casual restaurant industry. It begins with an industry analysis, noting the industry's high growth rate and sensitivity to economic and environmental factors. It then provides an overview of Chipotle, highlighting its market leadership but thin margins. Strategic issues are volatile supply costs and lack of product differentiation from competitors. Options discussed are market penetration, product development, and market development, with product development recommended to differentiate Chipotle's offerings. The implementation strategy involves research, test launches, and national rollout of a new product.
Chipotle is an American chain of fast casual restaurants known for burritos and tacos made from natural ingredients. It was founded in 1993 in Colorado and has expanded across the US and Canada. The document discusses conducting a SWOT analysis and providing recommendations for Chipotle to expand into India. It identifies strengths such as innovation and brand equity, but also weaknesses in limited menus and higher prices. Opportunities include emerging markets and expansion abroad, but threats include increased competition. Recommendations include using a joint venture to mitigate risks and initially opening two locations in New Delhi and Bangalore.
Chipotle Market Potential Analysis Part 1Mollye Peters
One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.
Case study - Strategy Review at ChipotleNeha Randhawa
Chipotle Mexican Grill is a fast casual restaurant chain pursuing a differentiation strategy through high quality, organic ingredients, classic cooking methods, and friendly service. It has over 1500 locations across North America and Europe, with $3.21 billion in revenues in 2013. Chipotle aims to change perceptions of fast food through its "Food with Integrity" philosophy. Strengths include its brand image and sustainable food sourcing, while weaknesses include high food costs and limited menus. Opportunities for growth include international expansion and a growing market for fast casual dining. Threats include intense competition and increasing costs. Chipotle achieves competitive advantage through its valuable supply chain and operations focused on premium ingredients. Effective leadership from founders Steve Ells and Montgomery
This document summarizes an analysis of Chipotle Mexican Grill. It includes appendices on the company's executive summary, dominant economic characteristics, PESTEL analysis, five forces analysis, driving forces, key success factors, financial analysis, resources and capabilities, weighted competitive strength analysis, strategic group map, current strategy, and SWOT analysis. The document examines Chipotle's growth strategy, competitive advantages of fresh, customizable food, and challenges such as high competition in the fast food industry. It recommends strategies like adding new menu items and improving technology to help Chipotle continue its expansion.
This document outlines a marketing plan for Chipotle to expand in France. The objectives are to reach young consumers and enter new cities. Currently, Chipotle only has 4 locations in Paris. The plan proposes using food trucks to introduce the brand and menu in new cities. Marketing tactics include maintaining social media strategy, value-based pricing, and hybrid marketing channels. Implementation would involve food truck tasting events over 3 months to generate interest, followed by opening stores in 2 years in the most successful locations based on feedback. Evaluation metrics are sales, customers reached, feedback, and meeting strategic goals.
Chipotle Mexican Grill is a fast-casual restaurant chain focusing on sustainably sourced food. It has strong brand loyalty and marketing expertise. While competitors struggle, Chipotle enjoys high growth and margins due to operational efficiencies, people culture, and differentiated product. To sustain its position, Chipotle should strengthen supplier relationships, source new ethical suppliers to support growth, raise sustainability standards, and leverage content marketing success.
This document discusses the history and business strategy of Chipotle Mexican Grill. It provides details on the founder Steve Ells and Chipotle's expansion since opening its first restaurant in 1993. Chipotle focuses on using organic and sustainably sourced ingredients and operates in the fast-casual dining sector. The document analyzes Chipotle's strengths, weaknesses, opportunities, and threats, and provides recommendations to improve marketing and introduce healthier menu options.
Chipotle--An Analysis of the Growth and Future of the Fast-Casual Dining rest...Amanda Carullo
Chipotle Mexican Grill was founded in 1993 and has grown to nearly 2,000 locations across North America and Europe. The company focuses on using high-quality, sustainably-sourced ingredients in its tacos, burritos, and bowls. However, in late 2015 Chipotle experienced several foodborne illness outbreaks that hurt sales and its brand reputation. To recover, the company is implementing new food safety protocols, offering digital coupons, and working to regain customer trust over time.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Chipotle Crisis Communication AnalysisJulian Gross
Chipotle has experienced E. coli and norovirus outbreaks in 2015-2016 that sickened hundreds and caused a drop in sales and stock prices. The company must rebuild trust with customers and investors by emphasizing its food safety efforts through social media, transparency with the media, and highlighting its commitment to food integrity. Measuring the effectiveness of these communications strategies through surveys, social media analytics, and sales benchmarks will help Chipotle assess its progress in restoring its brand.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
This document summarizes a research project conducted for Chipotle to analyze the impact of a 2015 E. coli outbreak on customer perception in State College, PA. The researchers conducted a survey of Penn State students to compare spending habits and opinions of Chipotle before and after the outbreak. They also reviewed secondary research from Foursquare analyzing foot traffic and sales at Chipotle locations nationwide from late 2015 through 2016. The goal was to determine if the outbreak affected customer perception in State College and evaluate Chipotle's marketing efforts to regain customer trust after the health issues.
This document outlines Chipotle's social media strategy to regain customer trust following an E. coli outbreak. The objectives are to increase revenue 50% in two months through tactics like free burritos and videos showing food safety. Chipotle will use Instagram, Twitter, Facebook and influencers to position itself as offering fresh, local ingredients with a lighthearted and youthful voice. Progress will be measured by social media engagement and website traffic.
Chipotle's social media goals for the year are to increase engagement to build trust, share more engaging content to attract consumers, and emphasize fresh, local ingredients. Objectives include increasing engagement on networks and creation of relevant content. An audit found Facebook had the most followers and engagement, while LinkedIn had the least. The strategy involves increasing followers across networks through interactions and content, increasing trust by publishing more healthy food content, and boosting Instagram followers. Progress will be reported after 3 and 6 months.
Project 1:Taco Bell Social Media StrategyNicole Kocian
The document provides a social media strategy for Taco Bell. It includes an audit of Taco Bell's current social media presence, objectives to increase engagement and transparency, and strategies like paid ads, contests, and behind-the-scenes videos. It also outlines roles, policies, and a plan to measure growth in followers, engagement, and website traffic and conversions across platforms like Twitter, Facebook, and Instagram.
The document is a social media campaign plan created by Court St. Communications for their client The Pigskin Bar and Grille. It includes a social media audit of The Pigskin's current presence, a research and analytics report analyzing their mentions and engagement, and recommendations for goals, strategies, and content. The audit found The Pigskin had basic presences on Facebook, Twitter, and Instagram but no clear strategy or policies. Engagement was highest around special events. The report provided insights on mentioning topics like discounts and timing posts around major weekends. A survey of 55 OU students found most use and check social media in the evenings and follow a range of Court Street bars, with The Pigskin in the middle.
The social media strategy document outlines Chipotle's plans to increase engagement and followers on social media platforms in order to regain customers' trust following an E. coli outbreak. The key strategies are to increase the volume of informative, entertaining, and promotional content as well as increase social media visibility. Metrics such as followers, engagement rates, and traffic will be monitored monthly to track progress towards goals of growing followers by 15% and engagement by 25% in six months.
Tips To Preserve Historic Documents - Church Hill ClSamantha Jones
The document provides steps for creating an account on the HelpWriting.net site to request assistance with writing assignments, including completing an order form, reviewing bids from writers, selecting a writer, and revising the completed work as needed. It also notes that the site uses a bidding system for assignments and guarantees original, high-quality content or a full refund.
Brittney White Chipotle Social Media StrategyBrittney White
This document outlines Chipotle's social media strategy and plan. The objectives are to increase followers across all platforms by 15k within 10 months and increase usage of visual content by 20% in 6 months. Key strategies include a social media calendar, campaigns to encourage customer interaction, and monitoring competitors. Roles include a Social Media Director, Manager, and Coordinator who are responsible for content production, community management, and reporting metrics monthly.
This document presents a social media plan for Chop't Creative Salad Company to position itself as the go-to healthy, fast-casual dining option for consumers ages 18 to 34. The plan focuses on increasing brand awareness and mission across Twitter, Instagram, and Pinterest. It recommends developing a consistent campaign across these platforms using copywriting, graphics, and video. Key objectives include increasing Chop't messaging by 10% across platforms and creating weekly branded content. The plan provides analytics tools and metrics to measure objectives and campaign success in driving leads and engagement. It analyzes Chop't's competitors and proposes strategic use of hashtags, multimedia, and engagement on Twitter and Instagram.
The document provides a social media strategy for Tim Hortons. It includes an audit of Tim Hortons' current social media presence, objectives to increase engagement on platforms like Facebook and Twitter, guidelines for brand persona and content, and plans for content creation, community partnerships, and responding to critical incidents. Key metrics like website traffic and follower growth will be tracked quarterly to measure progress.
I will discuss the newer social network tools at "Harnessing the Power of the Patient," a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar will take place 9 a.m. to 1 p.m. at BIO's headquarters, 1201 Maryland Ave, SW, Suite 900, in Washington, DC. Please RSVP by contacting BIO: bstoker@bio.org
Chipotle has faced brand challenges due to E. coli and norovirus outbreaks affecting sales. The document proposes a brand revitalization strategy targeting health-conscious millennials and working adults. It recommends positioning Chipotle as providing flavorful, healthy food choices fast while emphasizing food quality and safety. The creative brief aims to rebuild confidence by highlighting Chipotle's commitment to sourcing fresh, farm-grown ingredients that are closely monitored.
This document summarizes an analysis of Chipotle Mexican Grill. It includes appendices on the company's executive summary, dominant economic characteristics, PESTEL analysis, five forces analysis, driving forces, key success factors, financial analysis, resources and capabilities, weighted competitive strength analysis, strategic group map, current strategy, and SWOT analysis. The document examines Chipotle's growth strategy, competitive advantages of fresh, customizable food, and challenges such as high competition in the fast food industry. It recommends strategies like adding new menu items and improving technology to help Chipotle continue its expansion.
This document outlines a marketing plan for Chipotle to expand in France. The objectives are to reach young consumers and enter new cities. Currently, Chipotle only has 4 locations in Paris. The plan proposes using food trucks to introduce the brand and menu in new cities. Marketing tactics include maintaining social media strategy, value-based pricing, and hybrid marketing channels. Implementation would involve food truck tasting events over 3 months to generate interest, followed by opening stores in 2 years in the most successful locations based on feedback. Evaluation metrics are sales, customers reached, feedback, and meeting strategic goals.
Chipotle Mexican Grill is a fast-casual restaurant chain focusing on sustainably sourced food. It has strong brand loyalty and marketing expertise. While competitors struggle, Chipotle enjoys high growth and margins due to operational efficiencies, people culture, and differentiated product. To sustain its position, Chipotle should strengthen supplier relationships, source new ethical suppliers to support growth, raise sustainability standards, and leverage content marketing success.
This document discusses the history and business strategy of Chipotle Mexican Grill. It provides details on the founder Steve Ells and Chipotle's expansion since opening its first restaurant in 1993. Chipotle focuses on using organic and sustainably sourced ingredients and operates in the fast-casual dining sector. The document analyzes Chipotle's strengths, weaknesses, opportunities, and threats, and provides recommendations to improve marketing and introduce healthier menu options.
Chipotle--An Analysis of the Growth and Future of the Fast-Casual Dining rest...Amanda Carullo
Chipotle Mexican Grill was founded in 1993 and has grown to nearly 2,000 locations across North America and Europe. The company focuses on using high-quality, sustainably-sourced ingredients in its tacos, burritos, and bowls. However, in late 2015 Chipotle experienced several foodborne illness outbreaks that hurt sales and its brand reputation. To recover, the company is implementing new food safety protocols, offering digital coupons, and working to regain customer trust over time.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Chipotle Crisis Communication AnalysisJulian Gross
Chipotle has experienced E. coli and norovirus outbreaks in 2015-2016 that sickened hundreds and caused a drop in sales and stock prices. The company must rebuild trust with customers and investors by emphasizing its food safety efforts through social media, transparency with the media, and highlighting its commitment to food integrity. Measuring the effectiveness of these communications strategies through surveys, social media analytics, and sales benchmarks will help Chipotle assess its progress in restoring its brand.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
This document summarizes a research project conducted for Chipotle to analyze the impact of a 2015 E. coli outbreak on customer perception in State College, PA. The researchers conducted a survey of Penn State students to compare spending habits and opinions of Chipotle before and after the outbreak. They also reviewed secondary research from Foursquare analyzing foot traffic and sales at Chipotle locations nationwide from late 2015 through 2016. The goal was to determine if the outbreak affected customer perception in State College and evaluate Chipotle's marketing efforts to regain customer trust after the health issues.
This document outlines Chipotle's social media strategy to regain customer trust following an E. coli outbreak. The objectives are to increase revenue 50% in two months through tactics like free burritos and videos showing food safety. Chipotle will use Instagram, Twitter, Facebook and influencers to position itself as offering fresh, local ingredients with a lighthearted and youthful voice. Progress will be measured by social media engagement and website traffic.
Chipotle's social media goals for the year are to increase engagement to build trust, share more engaging content to attract consumers, and emphasize fresh, local ingredients. Objectives include increasing engagement on networks and creation of relevant content. An audit found Facebook had the most followers and engagement, while LinkedIn had the least. The strategy involves increasing followers across networks through interactions and content, increasing trust by publishing more healthy food content, and boosting Instagram followers. Progress will be reported after 3 and 6 months.
Project 1:Taco Bell Social Media StrategyNicole Kocian
The document provides a social media strategy for Taco Bell. It includes an audit of Taco Bell's current social media presence, objectives to increase engagement and transparency, and strategies like paid ads, contests, and behind-the-scenes videos. It also outlines roles, policies, and a plan to measure growth in followers, engagement, and website traffic and conversions across platforms like Twitter, Facebook, and Instagram.
The document is a social media campaign plan created by Court St. Communications for their client The Pigskin Bar and Grille. It includes a social media audit of The Pigskin's current presence, a research and analytics report analyzing their mentions and engagement, and recommendations for goals, strategies, and content. The audit found The Pigskin had basic presences on Facebook, Twitter, and Instagram but no clear strategy or policies. Engagement was highest around special events. The report provided insights on mentioning topics like discounts and timing posts around major weekends. A survey of 55 OU students found most use and check social media in the evenings and follow a range of Court Street bars, with The Pigskin in the middle.
The social media strategy document outlines Chipotle's plans to increase engagement and followers on social media platforms in order to regain customers' trust following an E. coli outbreak. The key strategies are to increase the volume of informative, entertaining, and promotional content as well as increase social media visibility. Metrics such as followers, engagement rates, and traffic will be monitored monthly to track progress towards goals of growing followers by 15% and engagement by 25% in six months.
Tips To Preserve Historic Documents - Church Hill ClSamantha Jones
The document provides steps for creating an account on the HelpWriting.net site to request assistance with writing assignments, including completing an order form, reviewing bids from writers, selecting a writer, and revising the completed work as needed. It also notes that the site uses a bidding system for assignments and guarantees original, high-quality content or a full refund.
Brittney White Chipotle Social Media StrategyBrittney White
This document outlines Chipotle's social media strategy and plan. The objectives are to increase followers across all platforms by 15k within 10 months and increase usage of visual content by 20% in 6 months. Key strategies include a social media calendar, campaigns to encourage customer interaction, and monitoring competitors. Roles include a Social Media Director, Manager, and Coordinator who are responsible for content production, community management, and reporting metrics monthly.
This document presents a social media plan for Chop't Creative Salad Company to position itself as the go-to healthy, fast-casual dining option for consumers ages 18 to 34. The plan focuses on increasing brand awareness and mission across Twitter, Instagram, and Pinterest. It recommends developing a consistent campaign across these platforms using copywriting, graphics, and video. Key objectives include increasing Chop't messaging by 10% across platforms and creating weekly branded content. The plan provides analytics tools and metrics to measure objectives and campaign success in driving leads and engagement. It analyzes Chop't's competitors and proposes strategic use of hashtags, multimedia, and engagement on Twitter and Instagram.
The document provides a social media strategy for Tim Hortons. It includes an audit of Tim Hortons' current social media presence, objectives to increase engagement on platforms like Facebook and Twitter, guidelines for brand persona and content, and plans for content creation, community partnerships, and responding to critical incidents. Key metrics like website traffic and follower growth will be tracked quarterly to measure progress.
I will discuss the newer social network tools at "Harnessing the Power of the Patient," a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar will take place 9 a.m. to 1 p.m. at BIO's headquarters, 1201 Maryland Ave, SW, Suite 900, in Washington, DC. Please RSVP by contacting BIO: bstoker@bio.org
Chipotle has faced brand challenges due to E. coli and norovirus outbreaks affecting sales. The document proposes a brand revitalization strategy targeting health-conscious millennials and working adults. It recommends positioning Chipotle as providing flavorful, healthy food choices fast while emphasizing food quality and safety. The creative brief aims to rebuild confidence by highlighting Chipotle's commitment to sourcing fresh, farm-grown ingredients that are closely monitored.
This document provides Chipotle's social media strategy for 2016. The objectives are to increase social media followers and website engagement by keeping customers engaged with online promotions. The strategy involves increasing engagement on platforms like Facebook and Twitter. It also aims to grow Instagram followers by 5000 in 5 months and increase visual content on Facebook and Instagram. The document includes an analysis of Chipotle's social media presence and competitors, and provides plans for roles, policies, response to issues, and metrics.
The social media strategy document outlines Chipotle's plans to increase engagement on social media platforms in order to support revenue goals. Key aspects include conducting social media audits, setting objectives to increase website traffic by 25% in 6 months through tweets and hashtags, defining brand personas and voices, and establishing strategies, roles and a critical response plan. Progress will be measured through quantitative metrics like shares, coupons used, and follower growth reported on a quarterly basis.
British Population Survey Financial Optimism April 2015Steve Abbott
The Financial Optimism Index measures how people think their personal financial situation will change over the next few months.
The April figures show, for the second month running, a fall in peoples confidence about their future financial situation ahead of the election..
Marketing analysis of Chipotle's Scarecrow campaign. Analysis includes audience, brand and insight, creative analyses as well as the positioning and media strategy for the campaign
Every business, big or small, deals with outgoing payments. Whether it’s to suppliers for inventory, to employees for salaries, or to vendors for services rendered, keeping track of these expenses is crucial. This is where payment vouchers come in – the unsung heroes of the accounting world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Optimizing Net Interest Margin (NIM) in the Financial Sector (With Examples).pdfshruti1menon2
NIM is calculated as the difference between interest income earned and interest expenses paid, divided by interest-earning assets.
Importance: NIM serves as a critical measure of a financial institution's profitability and operational efficiency. It reflects how effectively the institution is utilizing its interest-earning assets to generate income while managing interest costs.
The Impact of Generative AI and 4th Industrial RevolutionPaolo Maresca
This infographic explores the transformative power of Generative AI, a key driver of the 4th Industrial Revolution. Discover how Generative AI is revolutionizing industries, accelerating innovation, and shaping the future of work.
Vicinity Jobs’ data includes more than three million 2023 OJPs and thousands of skills. Most skills appear in less than 0.02% of job postings, so most postings rely on a small subset of commonly used terms, like teamwork.
Laura Adkins-Hackett, Economist, LMIC, and Sukriti Trehan, Data Scientist, LMIC, presented their research exploring trends in the skills listed in OJPs to develop a deeper understanding of in-demand skills. This research project uses pointwise mutual information and other methods to extract more information about common skills from the relationships between skills, occupations and regions.
Enhancing Asset Quality: Strategies for Financial Institutionsshruti1menon2
Ensuring robust asset quality is not just a mere aspect but a critical cornerstone for the stability and success of financial institutions worldwide. It serves as the bedrock upon which profitability is built and investor confidence is sustained. Therefore, in this presentation, we delve into a comprehensive exploration of strategies that can aid financial institutions in achieving and maintaining superior asset quality.
Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
Fabular Frames and the Four Ratio ProblemMajid Iqbal
Digital, interactive art showing the struggle of a society in providing for its present population while also saving planetary resources for future generations. Spread across several frames, the art is actually the rendering of real and speculative data. The stereographic projections change shape in response to prompts and provocations. Visitors interact with the model through speculative statements about how to increase savings across communities, regions, ecosystems and environments. Their fabulations combined with random noise, i.e. factors beyond control, have a dramatic effect on the societal transition. Things get better. Things get worse. The aim is to give visitors a new grasp and feel of the ongoing struggles in democracies around the world.
Stunning art in the small multiples format brings out the spatiotemporal nature of societal transitions, against backdrop issues such as energy, housing, waste, farmland and forest. In each frame we see hopeful and frightful interplays between spending and saving. Problems emerge when one of the two parts of the existential anaglyph rapidly shrinks like Arctic ice, as factors cross thresholds. Ecological wealth and intergenerational equity areFour at stake. Not enough spending could mean economic stress, social unrest and political conflict. Not enough saving and there will be climate breakdown and ‘bankruptcy’. So where does speculative design start and the gambling and betting end? Behind each fabular frame is a four ratio problem. Each ratio reflects the level of sacrifice and self-restraint a society is willing to accept, against promises of prosperity and freedom. Some values seem to stabilise a frame while others cause collapse. Get the ratios right and we can have it all. Get them wrong and things get more desperate.
University of North Carolina at Charlotte degree offer diploma Transcripttscdzuip
办理美国UNCC毕业证书制作北卡大学夏洛特分校假文凭定制Q微168899991做UNCC留信网教留服认证海牙认证改UNCC成绩单GPA做UNCC假学位证假文凭高仿毕业证GRE代考如何申请北卡罗莱纳大学夏洛特分校University of North Carolina at Charlotte degree offer diploma Transcript
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...sameer shah
Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...AntoniaOwensDetwiler
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
[4:55 p.m.] Bryan Oates
OJPs are becoming a critical resource for policy-makers and researchers who study the labour market. LMIC continues to work with Vicinity Jobs’ data on OJPs, which can be explored in our Canadian Job Trends Dashboard. Valuable insights have been gained through our analysis of OJP data, including LMIC research lead
Suzanne Spiteri’s recent report on improving the quality and accessibility of job postings to reduce employment barriers for neurodivergent people.
Decoding job postings: Improving accessibility for neurodivergent job seekers
Improving the quality and accessibility of job postings is one way to reduce employment barriers for neurodivergent people.
Using Online job postings and survey data to understand labour market trends
iSENTIUM Chipotle Report
1. !
The iSENTIUM Chipotle Report
Executive Summary
iSentium has tracked consumer sentiment on Chipotle Mexican Grill, Inc (CMG: NYSE)
since the first E. coli reports emerged in October 2015. Since Chipotle’s key driver of
brand loyalty is its ‘food with integrity’ and ‘fresh, high-quality ingredients’ approach, the
repercussions of the E. coli reports and the subsequent Norovirus outbreaks crushed
their sales numbers in Q4 2015 and Q1 2016. As consumer confidence declined,
Chipotle moved quickly to comply with CDC investigations, implement an enhanced
food safety plan, and recover brand loyalty by introducing free burrito coupons.
Our natural language sentiment computation engine has analyzed millions of Chipotle
product and ticker tweets to map consumer confidence in the fast casual Mexican
themed restaurant. We picked up prolonged negative social sentiment during the E. coli
scare, which highlighted public fear of eating at Chipotle. As 2016 progressed and
Chipotle rolled out customer incentive plans, tweets on ‘free burrito’ (and similar free
products) indicated an increase in consumer confidence in the brand.
This report documents the downturn and recovery in consumer social sentiment, and
supports a duel thesis of strengthening Chipotle revenues and bullishness in its near
term stock price.
We have found that:
! There is a clear positive correlation between Chipotle ticker sentiment and
share price changes. Negative sentiments arising from reported E. coli
outbreaks and succeeding events is associated with falling price action.
Likewise, positive sentiment during the free burrito incentive is associated with
increasing price action.
! Decreasing consumer confidence, as evidenced by an upsurge in negative
tweets, led to a drop in Chipotle sales. Now that the scare has abated and
sentiment is recovering, we predict an increase in Q2 2016 revenue over the
prior quarter.
CONTACT: John Amirsakis
iSENTIUM, LLC
jamirsakis@isentium.com
+1 (917) 293-5870
2. !
! 2
Facts and Trends
Since October 2015, tweets on Chipotle products (Fig. 1a) have been extremely active
with an average of over 10,000 tweets a day. Moreover, such activities have been stable
since we began tracking these tweets. This enormous amount of tweets and their
consistent frequency gives us confidence in the robustness and predictability of our data.
Fig. 1
The outbreak of E. coli was captured in tweets from November 2015 to February 2016
(Fig. 1a). During these months, our engine ingested a build-up of negative consumer
sentiment related to the outbreak (Fig. 1b). This sentiment spread like wildfire across
Twitter and general social media through re-tweets, increased tweet activities, etc. The
public consensus was to avoid the restaurant.
Messages before E. coli scare:
(Twitter) “really really really really reaaaaally want chipotle” (iSENTIUM Score1
: 31) 2:13pm Oct 13, 2015
(Twitter) “I want chipotle right now ugh why isn't chipotle open im about to go there and sleep in front of the stor
e until it opens tomorrow” (iSENTIUM Score: 10) 12:05am Oct 28, 2015
(Twitter) “Im eating chipotle right now and I'm very fucking happy ! ” (iSENTIUM Score: 4.5) 12:09am Oct 28, 20
15
Messages during E. coli scare:
(Twitter) “#health #news Chipotle-Linked E. Coli Outbreak: 'Jump in Cases' Expected -
N https://t.co/VOGRDBIeeM https://t.co/rJaVYP5wwI” (iSENTIUM Score: -10) 12:01pm Nov 2, 2015
(Twitter) “I swear I be craving chipotle so much but that ecoli outbreak fucking shit up "#” (iSENTIUM Score:-30)
12:06pm Dec 7, 2015
(Twitter) “If ya'll wonna eat chipotle get ready to have the most painful tummy ache and the most watery poop in y
our life” (iSENTIUM Score: -32) 12:44pm Jan 15, 2016
(Facebook): “http://www.msn.com/en-us/foodanddrink/restaurantsandnews/the-25-best-fast-food-chains-in-
america/ss-BBsOtVj?ocid=mailsignout#image=26 anybody who claims to confuse chipotle and qdoba is a liar. the
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
1
The iSENTIUM Score is a number combining polarity and strength. Positive polarity is unmarked, and negative polarity is marked by ''-''. The
number itself is the sentiment strength.
a b
3. !
! 3
food at qdoba is 1000 percent better than chipotle. i ate at chipotle once while i lived in colorado and i will never
go back. at the time i only knew about freebirds2
but i knew that freebirds food was superior to chipotle. and who
really wants to get sick eating at chipotle? their locations are closed at least once a month for e-coli infestations.
they can't figure out food safety or how to prevent food diseases there. eat there at your own risk. rant
over.” (iSENTIUM Score: -47.5)
After the conclusion of the CDC investigation in early February, Chipotle scrambled to
salvage its image through the ‘free burrito’ initiative. Interestingly enough, this ‘free
burritos’ sentiment period can be easily separated from the E. coli episode sentiments
by our engine (Fig. 2). The burrito giveaways appeared to be helpful in regaining the
consumer confidence lost in the E. coli scare - note that negative consumer sentiment
curved back towards zero by late February 2016.
Fig. 2
Messages during ‘Free Burrito’ period:
(Twitter) “Chipotle is patiently earning back my trust with free lunch. Click the link to grab a free burrito https://t.c
o/0pnLsEmaTi .” (iSENTIUM Score: 11) 12:23pm Feb 8, 2016
(Twitter) “The best text I've gotten all day is my free burrito text from chipotle” (iSENTIUM Score:10.5)
3:35pm Feb 10, 2016
(Twitter) “Genius idea to get people back into Chipotle (including myself): FREE GUACAMOLE!! #guacamole @Ch
ipotleTweets https://t.co/Kccu1LHK5a'” (iSENTIUM Score: 10) 10:32am Feb 15, 2016
Current Messages:
(Twitter) “Finally had the chance to try Chipotle for the first time!U0001f60d New I would love
itU0001f4aan#chipotle#gains#goals#diet#food#fou2026 https://t.co/vF9C6cijSj” (iSENTIUM Score: 20) 9:43am
May 6, 2016
(Twitter) “I've been craving chipotle man lol” (iSENTIUM Score: 6) 3:14pm May 11, 2016
(Facebook) “need sumthing to eat this day going crazy thinking bout getting sum chipotle” (iSENTIUM Score: 12)
(Facebook) “sweet! i just scored a free lunch at chipotle. perfect timing, because up until then the highlight of my
day had been finding a cool pair of dress socks hiding in my sock drawer.” (iSENTIUM Score: 6.5)
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
2
Freebirds is a fast casual burrito chain – a competitor to Chipotle
4. !
! 4
Analysis: The Sentiment-Price Relationship
Now, let us examine the real-time effect of the CMG ticker sentiment on share price. As
shown in Fig. 3, the E. coli outbreak and each succeeding event are immediately tweeted
about, leading to a surge in tweet activity, which is then reflected in stock price behavior.
We see a clear positive correlation between sentiments and changes in prices -- negative
sentiments are associated with falling prices and positive sentiments with rising prices.
This is due to the ‘mob effect’. As the volume of tweets increases in either the positive
or negative direction, the trading public feels greater exhilaration or fear, respectively,
and makes decisions which drive prices in accordance with the current overwhelming
sentiment. Note the tremendous sea of red sentiment during the E. coli episode and the
resulting plunge in share price.
Fig. 3
5. !
! 5
Analysis: The Sentiment-Revenue Relationship
In addition to the effect on ticker price, we find that consumer sentiment is positively
correlated with quarterly revenues (Fig. 4). Average consumer sentiment decreased in
November, December and January, by as much as 96% from pre E. coli values. This was
accompanied by a 161% increase in negative tweets about Chipotle extending into
February. As shown earlier, this growth signified amplifying public skepticism and fear of
Chipotle products, indicating that the restaurant was losing its customer base. Indeed,
data from FourSquare[1]
corroborates this – Chipotle suffered up to a 60% foot traffic loss
in the Nov 2015 – Feb 2016 time period. Thus, the negative consumer tweet sentiments
directly measured the pulse of the “marginal” consumer who had a decrease in appetite
for Chipotle products. Such a shift in demand resulted in a significant decrease in sales
in Q4 2015 and Q1 2016.
Fig. 4