The document discusses the changing nature of journalism and news consumption in the digital age. It notes that social media has become a major source of news for many, especially younger people. This has resulted in challenges for verifying facts and maintaining accuracy, as news is often shared before being fully checked. Publishers are also experimenting with new formats like instant articles to engage audiences on social platforms. Overall, the document examines how digital technologies are reshaping the news media landscape.
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.
Powerline blog is an American news site. In the blog, three American lawyers write about American politics. It started the journey in May 2002. The Four famous falls are-
Topics Include: Social Media Defined, The Good, The Bad, The Ugly, Cyber Bullying, Sexual Solicitation, Privacy, and Now What.
This is a great presentation for those working with teenagers (schools, churches, youth programs, etc.)
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.
Powerline blog is an American news site. In the blog, three American lawyers write about American politics. It started the journey in May 2002. The Four famous falls are-
Topics Include: Social Media Defined, The Good, The Bad, The Ugly, Cyber Bullying, Sexual Solicitation, Privacy, and Now What.
This is a great presentation for those working with teenagers (schools, churches, youth programs, etc.)
Tips and advice with case studies on how Twitter can be better used by the public sector from local government to police, fire, health and other services. Presented at Public Sector Networks' Epic Social Media for the South West in Exeter in february 2012
Riding the Highs and Lows of Sales?
Inherent in the roles of entrepreneur and sales professional is the desire to bring more business to our respective organizations. Naturally, this comes with highs and lows—the high of landing a new client and the low of a loss we thought we surely had in the bag.
It makes sense that those of us who will succeed in our respective businesses are the ones who best manage the emotional roller coaster of sales.
One of the ways I have found to keep the roller coaster in check and to put my best foot forward is to have a blueprint to follow.
On mornings when I’m riding the high of a big win, I resort to a blueprint as a means of grounding myself and focusing on what’s next. On mornings when I’m dusting myself off from a loss, I return to a blueprint as a means of moving forward again rather than wallowing in self-pity.
A successful sales blueprint includes a number of key elements. Perhaps the most important element is the identification of who we should talk to at a prospective client company.
Too many times we miss opportunities because we have not properly identified who we should spend our time with at a new, prospective client. Many times we focus on one individual who we are comfortable talking to. But does that person actually hold the key decision-making ability? Very seldom does one person hold this ability. Therefore, it is critical for the blueprint to identify all the people who may influence the client’s purchase decision.
Who are these decision makers and influencers?
Here are four:
The signature
The practitioner
The evaluator
The linchpin
Use these tips to create a cleaner, more effective presentation. Just by following these simple tips, your audience will be impressed by the creativity and professionalism of your presentation!
Visual Social: Telling The Story Of Your Business In PhotosGina Schreck
Everyone is talking about visual social; telling the story of your brand through fabulous images. But how do you do that? Here are the steps to identify your brand words and images and then where to find them.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Tips and advice with case studies on how Twitter can be better used by the public sector from local government to police, fire, health and other services. Presented at Public Sector Networks' Epic Social Media for the South West in Exeter in february 2012
Riding the Highs and Lows of Sales?
Inherent in the roles of entrepreneur and sales professional is the desire to bring more business to our respective organizations. Naturally, this comes with highs and lows—the high of landing a new client and the low of a loss we thought we surely had in the bag.
It makes sense that those of us who will succeed in our respective businesses are the ones who best manage the emotional roller coaster of sales.
One of the ways I have found to keep the roller coaster in check and to put my best foot forward is to have a blueprint to follow.
On mornings when I’m riding the high of a big win, I resort to a blueprint as a means of grounding myself and focusing on what’s next. On mornings when I’m dusting myself off from a loss, I return to a blueprint as a means of moving forward again rather than wallowing in self-pity.
A successful sales blueprint includes a number of key elements. Perhaps the most important element is the identification of who we should talk to at a prospective client company.
Too many times we miss opportunities because we have not properly identified who we should spend our time with at a new, prospective client. Many times we focus on one individual who we are comfortable talking to. But does that person actually hold the key decision-making ability? Very seldom does one person hold this ability. Therefore, it is critical for the blueprint to identify all the people who may influence the client’s purchase decision.
Who are these decision makers and influencers?
Here are four:
The signature
The practitioner
The evaluator
The linchpin
Use these tips to create a cleaner, more effective presentation. Just by following these simple tips, your audience will be impressed by the creativity and professionalism of your presentation!
Visual Social: Telling The Story Of Your Business In PhotosGina Schreck
Everyone is talking about visual social; telling the story of your brand through fabulous images. But how do you do that? Here are the steps to identify your brand words and images and then where to find them.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Signal Media: Real-Time Media & News Monitoringhuguk
Startup pitch presented by CTO Wesley Hall. Signal Media is a real-time media and news monitoring platform that tracks media outlets. News items are analysed for brand & media monitoring as well as market intelligence.
ThaWilsonBlock Magazine Issue36 featuring #Hollywood, #California Collections by Mistah Wilson Photography (((3yr Anniversary Issue))) - Pasadena Music Scene Newsletter - Clifford Ryan's OG's Against Gun Violence - Local Artist Meet & Greet - 30 Places to Promote Your Soundcloud Songs - The Most Astonishing Photos that Won Awards in 2015 - How to Photograph People in the Midday Sun and so much more...
Digital Download: https://sellfy.com/p/GK7z/
How News Websites Spread (and Debunk) Online Rumors, Unverified Claims and Mi...Craig Silverman
This is a summary of some of the research contained in my Tow Center report, which can be downloaded here: http://towcenter.org/research/lies-damn-lies-and-viral-content/ It examines how news sites cover rumors and unverified claims, and examines best practices for debunking misinformation.
6. Everyone has a plan
until they get hit in
the face!
From Jekyll to Hyde and back again
7. During the War
in Iraq embedded
journalists
depicted the
U.S. invasion
and individual
troops in a
more favourable
tone than their
colleagues
Source: Pfau et al., 2004
From Jekyll to Hyde and back again
8. “
”
On social media I am less
bound by journalistic rules
than in traditional media
of journalists agreed with the statement:60%
Source: Impact of Social Media on News Monitoring, ING 2014
From Jekyll to Hyde and back again
9. Source: Hermida, Fletcher, Korell, & Logan, 2012; Pew Research, 2013; Stassen, 2010
“
”
For younger people, in particular,
social media news feeds, not
news websites, are their major
news sources
From Jekyll to Hyde and back again
11. 2011
May 2012 Jan 2013 May 2013
2012 2013
60
80
100
0
120
5
140
10
160
15
Millions
Millions
Home page visitors:
Page views:
Only 40% of desktop
users visit the homepage
Only 20% of mobile
users visit the homepage
Source: New York Times and NewsCorp
From Jekyll to Hyde and back again
12. – President Barack Obama
How stories get told
“
”
Tonight I can report to the
American people and to the
world that the United States
has conducted an operation
that has killed Osama bin
Laden, the leader of al Qaeda
From Jekyll to Hyde and back again
14. Tweets per
second, 1 May
2011
5000
4500
4000
3500
3000
09:30 09:45 10:00
White House announces
Pres. Obama speech
Keith Urbahn
tweets about
Osama rumour
ABC, NBC &
CBS report Bin
Laden’s death
Eastern Standard Time
TPS
Pres. Obama
begins remarks
Pres. Obama confirms
Bin Laden’s death
Pres. Obama
concludes remarks
10:15 10:30 10:45 11:00 11:15 11:30 11:45 12:00 12:15 12:30
Source: Fast Company
From Jekyll to Hyde and back again
20. – Sam Feist, executive producer, CNN
“
”
With something this significant,
our rule is a simple rule: Better
to be right than first. We saw
the Twitter traffic, but on a story
like this, we have to be right.
From Jekyll to Hyde and back again
22. Publish first, correct if necessary
45% of journalists put out between
60% and 100% of what they publish
as soon as possible– without checking
facts – and correct later if necessary.
Only 20% always check the facts
before publishing.
Source: Impact of Social Media on News Monitoring, ING 2014
From Jekyll to Hyde and back again
23. “Beware the lollipop of mediocrity;
lick it once and you’ll suck it forever”
– Brian Wilson The Beach Boys
From Jekyll to Hyde and back again
25. ”
“…there was an error in the
verification process, when staff
were sourcing photos from
Facebook. We got our wires
crossed. We basically got the
wrong [photo], it’s a terrible
mistake and that’s why we’ve had
no hesitation in apologising for it.
– Andrew Holden, Editor The Age
From Jekyll to Hyde and back again
32. Broadcast
coverage
1,384 combined print
and broadcast reports
5k
2.5k
18 Oct
18 Oct
19 Oct
20 Oct
21 Oct
19 Oct 20 Oct 21 Oct 22 Oct 23 Oct 24 Oct
7.5k
0k
3
1
1
0
Channel
7
5
8
0
Channel
9
Total mentions
1
1
0
Channel
10
0
5
0
Sky News
Live
63
71
13
Radio
3
2
0
ABC News
24
3
0
0
SBS
From Jekyll to Hyde and back again
45. Where do
you get your
news?
47%
63%
Facebook
2013
2013
2015 2015
Twitter
52%
63%
Source: Pew Research Centre
From Jekyll to Hyde and back again
46. Top traffic
referral source
to news
websites
May – July 2015
*NEWS SITES: We calculate News Sites using 100 of the
top news websites ranked by Comscore, Alexa rankings,
and other social media data sources, like Newswhip.
10%
20%
30%
40%
FACEBOOK
GOOGLE
SITES
YAHOO!TW
ITTER
BING
*NEW
S
SITES
DRUDGEREPORTNEW
SNOW
*RSS
READERS
REDDITPINTERESTZERGNET
AOL
M
SN
STUM
BLE
UPON
From Jekyll to Hyde and back again
55. Evolution of
Messaging > New
Social Graphs
High
Low High
Contacts
Frequency of Communication
Broadcasting Fewer Messages
to Large Audiences
Frequent Interactions with
Smaller Group of Close Contacts
Source: Anjney Midha, KPCB Associate;
Jared Morgenstem, KPCB Enterpreneur Partner
From Jekyll to Hyde and back again