Saumya Goel has extensive experience in marketing and sales roles in India and the United States. She held internships with companies like Lenkart, Little Black Book, Below The Belt, and Adidas India where she conducted market research, planned campaigns, and managed social media. Currently, she works with Theater Emory and serves as the Director of Marketing for Active Minds at Emory University, creating content and organizing events. She also mentors international students and alumni as an Academic Fellow Mentor and Talerang panel member.

1. Saumya Goel
saumya.goel@emory.edu • MSC 127845, 605 Asbury Circle. Atlanta, GA 30322 • 404-790-3929
EDUCATION
Emory University Atlanta, GA
Bachelor of Arts, Psychology, Theater Studies May 2018
Cumulative GPA: 3.356; Spring 2016 GPA: 3.717
Honors: Distinction Graduate at Talerang
PROFESSIONAL EXPERIENCE
Lenkart New Delhi, India
Summer Marketing Analyst June-August 2016
• Developed creative content featured in all stores, websites, blogs, and events.
• Conducted market research and implemented it in marketing strategies and systematic traffic acquisition targeting.
• Created and implemented marketing campaigns to drive consumer quantity and engagement.
Little Black Book, New Delhi, India
Marketing Intern May-August 2015
• Planned and executed a campaign to promote the company and witnessed over 50 participants in its first event.
• Managed social media platforms and effectively directed over a hundred unique visitors on social media sites per day.
• Brought in unique investors to collaborate on new projects and spear-headed an artistic project to bring in consumers.
Theater Emory, Atlanta, GA
Theater Actor 2016-Present
• Actor in Emory’s Residential Professional theater company’s productions in collaboration with professional artists.
Below The Belt, New Delhi, India
Sales and Marketing Intern Summer 2014
• Directed the production for sportswear for a Professional Cricket team.
• Worked as a sales and promotional representative interfacing directly with customers and running sales promotions.
• Enabled procuration of raw materials for the startup.
ADIDAS India, New Delhi, India
Brand Management Intern June-July 2013
• Initiated market research and analyzed business developments while monitoring market trends.
• Organized an event with Chelsea Football Club to track campaign effectiveness, promote products, and research and
monitor consumer activity.
LEADERSHIP & SERVICE
Emory University Career Center, Atlanta, GA
Career Ambassador January 2016 – Present
• Represent Emory University and the Career Center professionally to students and employers.
• Host events for the Career Center Recruiting Department.
• Spear-head events hosted whilst enabling employers and students to maximize the opportunities provided.
Active Minds, Atlanta, GA
Director of Marketing January 2015-Present
• Create written and digital content for posters, fliers, social media marketing to maximize campus-reach and growth.
• Develop and organize new and existing events to facilitate the creation of a campus-wide safe-space.
Academic Fellow Mentor, Atlanta, GA
Leader August 2016 – Present
• Provide mentorship and support to international first-year students to facilitate integration into college and a new culture.
• Guide the students through various areas of difficulty, such as social, academic, financial, and more.
Talerang, New Delhi, India
Alumni Advisory Panel May 2016 – Present
• Awarded a certificate of distinction for performance at their leadership program as well as employer recommendations.
• Provide strategic inputs on Talerang's growth and development while mentoring students enrolled in various batches.
ADDITIONAL INFORMATION
Languages: Hindi (native), English (native), Sanskrit (fluent), and Spanish (basic).
Skills: Microsoft Office, RStudio, Social Media Marketing, content creation.
Interests: Volunteer activities, Sports (National Soccer player), Music Ultimate Frisbee, Travel.
Other involvements: Academic Fellow Peer Mentor; Sexual Assault Peer Advocate; She’s The First- Marketing
Committee; Volunteer Emory; Luna: Ultimate Frisbee; Her Campus Features Writer; GILC.