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1 Sourcing Strategies Leo Kwok40034280 Gaargi Sharma51485416 XING Sang, Shania 51159740 Tsang Wan Ching, Venice 51466936 Kwok SiuChun,Vincent 51442023
Agenda 2 Introduction Process outsourced by Citigroup Decision making process Outsourcing considerations Risk involved Comparison of expected outsourcing strategies & real situation Competitive Advantage brought by outsourcing Recommendation Conclusion
3 What is            outsourcin   ? Outsourcing The practice of contracting out a business function previously performed in-house to an external provider
4 Business Process Off-shoring (BPO) Subset of outsourcing ,[object Object],Comprised of two methods of outsourcing Nearshoring Outsourcing to nearby foreign countries Offshoring Outsourcing to distant foreign countries
5 Reasons to outsource Cost advantages Focus on core competencies Improve overall efficiency Increase customer satisfaction Gain competitive advantage
6 Outsourcing Lifestyle Model Building block 1 Investigate Building block 2 Target Building block 9 Refresh Building block 3 Strategize Building block 8 Manage Building block 7 Transition Building block 4 Design Building block 5 Select Building block 6 Negotiate
7 Citigroup Inc. American multinational financial services company based in New York City. Formed from one of the world’s largest mergers in history by combining Citigroup and Travelers Group together on April 7th, 1998. Over 200 million accounts spanning 140 countries. Primary dealer in US Treasury securities. One of the “Big Four Banks”
8 Citigroup and Tata Consulting Services Tata Consulting Agency acquires Citigroup Global Services for $505 million on Oct. 8th, 2011. $2.5 billion contract providing outsourcing services, application development, and infrastructure support to Citigroup and its affiliates for the next 9.5 years.
9 Processes outsourced by Citigroup
Processes outsourced by Citigroup  10 CGSL services five of Citigroup’s nine product lines in more than 45 countries:
Processes outsourced by Citigroup(Con’t) 11
12 Decision making process for outsourcing
13 The decision making process I Why does Citigroup choose to outsource? “If you don’t do it, you won’t survive.” -Daniel Marovitz,2006
14 The decision making process II Indentify sourcing strategy : Offshore outsourcing Choose which function to be outsourced: BPO Non-core competencies Select outsourcing service providers     -Country     -Company
15 The decision making process III Outsourcing considerations - Country selection  Lower labor rates ? Culture? Gvmt policy? Regulation? Citi Risk involved? Sufficient supply of qualified labor?
16 The decision making process IV Service Provider selection & evaluation I  Does the SP  Have the ability to fulfill detailed business requirements of Citigroup ,[object Object]
Intangible resources (e.g. talent, human resource)Have relevant experience in providing the required services
17 The decision making process V Service Provider selection & evaluation II Does the SP  ,[object Object]
Have financial strength to take the engagement and compliance to requirements
Large in size-have a group chunky enough to amortize physical cost
Have good reputation and social recognition Goodwill,[object Object]
19 Outsourcing considerations: Why India? Mature Outsourcing Market
20 Outsourcing considerations: Cost
21 Outsourcing considerations:  Scale & Quality of the workforce
22 Outsourcing considerations: Infrastructure
23 Outsourcing considerations: Risk Profile & Law and Policies India counts 0.48% ranked 23rdfor the vulnerability of security attack while China ranks second at 12%. The penalties for defiance of laws are high.  Legal contracts are based on- buyer country, seller country and international legal systems.  Everyone tries to minimize uncertainty & reduce transaction costs. Lack of confidence makes it difficult for contract setting up.
24 Outsourcing considerations: Opportunities for banking industries
25 Outsourcing considerations: Why TCS?
26 Outsourcing considerations TCS: Size, Financial strength A part of the Tata Group India’s largest industrial conglomerate, TCS has over 116,000 of the world's best trained IT consultants in 50 countries. Financial strength to take the engagement and compliance to requirements  The company generated consolidated revenues of US $5.7 billion for fiscal year ended 31 March 2008
27 Outsourcing considerations TCS: Relevant experience Involved in Banking and Financial Services BPO for three decades.  Worked with leading banks and financial institutions like Deutche Bank, Royal Scotland Bank, HSBC Bank, etc. Ability to fulfill detailed business requirements of Citigroup in terms of its physical assets (e.g. robust IT infrastructure ) and human resources (e.g. talents pool)
28 Outsourcing considerations TCS:Company Fame
TCS had much of what Master calls ‘the soft infrastructure’ in place—English capabilities, a cultural and business affinity with its Western customers, rule of law,” 29
30 Risk involved
Risk involved & risk management I 31 Loss of control Implement and execute procedures to:  ,[object Object],Inconsistency in  controlling Assure that the controls over outsourced information and transaction processing activities are equivalent to those that would be implemented if the activity were conducted internally
32 Risk involved & risk management II  Over-dependence (“over-trust”) on the vendor  Incomprehensive contract ,[object Object]
 Implement multiple checks & balancesEnsure the contract including Exit Strategy (end-to-end process)
33 Comparison betweenexpectation & real situation
Expected sourcing strategies for Citigroup I 34
Expected sourcing strategies for Citigroup II 35
Real situation between Citigroup & TCS 36
Real situation between Citigroup & TCS 37 Citigroup was … ,[object Object]
Able to maintain long-term relationship with its outsourcer
Able to rely on a single vendor: TCS
Able to find TCS to offer better service with a lower cost
Unable to find TCS to take over its worst IT staffs,[object Object]
Competitive Edge brought 39

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Is4632 outsourcing strategies (final) (5)

  • 1. 1 Sourcing Strategies Leo Kwok40034280 Gaargi Sharma51485416 XING Sang, Shania 51159740 Tsang Wan Ching, Venice 51466936 Kwok SiuChun,Vincent 51442023
  • 2. Agenda 2 Introduction Process outsourced by Citigroup Decision making process Outsourcing considerations Risk involved Comparison of expected outsourcing strategies & real situation Competitive Advantage brought by outsourcing Recommendation Conclusion
  • 3. 3 What is outsourcin ? Outsourcing The practice of contracting out a business function previously performed in-house to an external provider
  • 4.
  • 5. 5 Reasons to outsource Cost advantages Focus on core competencies Improve overall efficiency Increase customer satisfaction Gain competitive advantage
  • 6. 6 Outsourcing Lifestyle Model Building block 1 Investigate Building block 2 Target Building block 9 Refresh Building block 3 Strategize Building block 8 Manage Building block 7 Transition Building block 4 Design Building block 5 Select Building block 6 Negotiate
  • 7. 7 Citigroup Inc. American multinational financial services company based in New York City. Formed from one of the world’s largest mergers in history by combining Citigroup and Travelers Group together on April 7th, 1998. Over 200 million accounts spanning 140 countries. Primary dealer in US Treasury securities. One of the “Big Four Banks”
  • 8. 8 Citigroup and Tata Consulting Services Tata Consulting Agency acquires Citigroup Global Services for $505 million on Oct. 8th, 2011. $2.5 billion contract providing outsourcing services, application development, and infrastructure support to Citigroup and its affiliates for the next 9.5 years.
  • 9. 9 Processes outsourced by Citigroup
  • 10. Processes outsourced by Citigroup 10 CGSL services five of Citigroup’s nine product lines in more than 45 countries:
  • 11. Processes outsourced by Citigroup(Con’t) 11
  • 12. 12 Decision making process for outsourcing
  • 13. 13 The decision making process I Why does Citigroup choose to outsource? “If you don’t do it, you won’t survive.” -Daniel Marovitz,2006
  • 14. 14 The decision making process II Indentify sourcing strategy : Offshore outsourcing Choose which function to be outsourced: BPO Non-core competencies Select outsourcing service providers -Country -Company
  • 15. 15 The decision making process III Outsourcing considerations - Country selection Lower labor rates ? Culture? Gvmt policy? Regulation? Citi Risk involved? Sufficient supply of qualified labor?
  • 16.
  • 17. Intangible resources (e.g. talent, human resource)Have relevant experience in providing the required services
  • 18.
  • 19. Have financial strength to take the engagement and compliance to requirements
  • 20. Large in size-have a group chunky enough to amortize physical cost
  • 21.
  • 22. 19 Outsourcing considerations: Why India? Mature Outsourcing Market
  • 24. 21 Outsourcing considerations: Scale & Quality of the workforce
  • 26. 23 Outsourcing considerations: Risk Profile & Law and Policies India counts 0.48% ranked 23rdfor the vulnerability of security attack while China ranks second at 12%. The penalties for defiance of laws are high. Legal contracts are based on- buyer country, seller country and international legal systems. Everyone tries to minimize uncertainty & reduce transaction costs. Lack of confidence makes it difficult for contract setting up.
  • 27. 24 Outsourcing considerations: Opportunities for banking industries
  • 29. 26 Outsourcing considerations TCS: Size, Financial strength A part of the Tata Group India’s largest industrial conglomerate, TCS has over 116,000 of the world's best trained IT consultants in 50 countries. Financial strength to take the engagement and compliance to requirements The company generated consolidated revenues of US $5.7 billion for fiscal year ended 31 March 2008
  • 30. 27 Outsourcing considerations TCS: Relevant experience Involved in Banking and Financial Services BPO for three decades. Worked with leading banks and financial institutions like Deutche Bank, Royal Scotland Bank, HSBC Bank, etc. Ability to fulfill detailed business requirements of Citigroup in terms of its physical assets (e.g. robust IT infrastructure ) and human resources (e.g. talents pool)
  • 31. 28 Outsourcing considerations TCS:Company Fame
  • 32. TCS had much of what Master calls ‘the soft infrastructure’ in place—English capabilities, a cultural and business affinity with its Western customers, rule of law,” 29
  • 34.
  • 35.
  • 36. Implement multiple checks & balancesEnsure the contract including Exit Strategy (end-to-end process)
  • 38. Expected sourcing strategies for Citigroup I 34
  • 39. Expected sourcing strategies for Citigroup II 35
  • 40. Real situation between Citigroup & TCS 36
  • 41.
  • 42. Able to maintain long-term relationship with its outsourcer
  • 43. Able to rely on a single vendor: TCS
  • 44. Able to find TCS to offer better service with a lower cost
  • 45.
  • 47. Summary of Citi’s outsourcing strategy 40
  • 50. Recommendation 43 Cost is not the only factor to be considered when outsourcing Contract should include the ability to shift the focus towards enhancement and innovation Buyer organizations should use a structured, strategic approach to calculate the true costs of outsourcing They should include favorable transition clauses in the contract Should have vendor management measures
  • 52. Conclusion 45 There are internal and external reasons in outsourcing A few factors are needed to be considered while considering outsource A risk is always involved in outsourcing so a control mechanism is needed When doing outsourcing right, it could bring business values to the company
  • 53. 46

Editor's Notes

  1. Business Process Off-shoring (BPO)
  2. http://www.banktech.com/business-intelligence/229400115 http://www.businessweek.com/magazine/content/06_05/b3969428.htm
  3. http://www.banktech.com/business-intelligence/229400115 http://www.businessweek.com/magazine/content/06_05/b3969428.htm
  4. http://www.banktech.com/business-intelligence/229400115 http://www.businessweek.com/magazine/content/06_05/b3969428.htm
  5. Outsourcing considerations: Why India?
  6. Outsourcing considerations: Scale and Quality of the Workforce
  7. In the “30 Attack Destination Countries” Outsourcing considerations: Risk Profile & Law and Policies
  8. Outsourcing considerations: Opportunities for Banking Industries
  9. Outsourcing considerations TCS: Size, Financial strength
  10. TCS’ Banking and Financial Service BPO offerings include the following:Securities ProcessingMortgage ProcessingCredit Card ProcessingFund AccountingPayment ProcessingInvestment Banking SupportTCS provides customized solutions to banks and financial institutions by offering a wide range of products, including the following:SecuritiesMutual FundsFund AccountingCredit CardsConsumer AssetsBankingCashTradeWealth Management