Car dealerships are used to facing staffing challenges with high rates of attrition pre-covid. Consequently, now with many other factors such as stimulus payouts, remote working environments, and inventory issues, dealerships are forced to place their resources to where it matters most. Our massive lead response approach and Facebook lead generation service will provide you with solutions to maximize your desired ROI. Key Takeaway: Targeting car buyer's on Social Media with a massive lead response platform which integrates with all your lead providers IS20G14 - Philadelphia, PA LIVE! Casino & Hotel January 11-13, 2022

1. BDC Staffing & Digital Marketing
Tommy Burgess – BDC Manager/ Thomson CDJR F
tburgess@jeepcheap.com
Rico Glover – BDC Manager/ Ben Mynatt Chevrolet Cadillac
rglover@benmynatt.com

2. K e y n o t e s p e a k e r 1 :
Tommy Burgess
BDC Manager Thomson CDJR Fiat

3. CAR DEALERSHIP PROBLEMS
3
Staffing
Staffing was and is one of the biggest issues
at a dealership, even pre-pandemic.
Evolution of Conversational Commerce
Beginning of a new era in which customers
desire to interact with dealers by being able to
ask inquiries and receive immediate responses.

4. AUTOMATED RESPONSES
4
First To Market: Consider automated responses as a
viable option. A dealer's capacity to determine what it
takes and how to get new lead response times under
5 minutes determines its competitive edge.
As a dealer, staying on top of your leads is critical yet
difficult. However, with the use of advanced
automation technology, a massive lead response
system–that can handle far more than your current
CRM–you will be able to follow up on your leads via
texts, calls, and email for a prolonged period with
lesser human interaction, resulting in a more sales.
Numerous challenges facing car dealerships have
triggered the need for viable and appropriate solutions.

5. DEALERSHIPS UTILIZATION OF
TECHNOLOGY SOLUTIONS.
5
Looking into the future has been a
hallmark of the automobile retail
sector for decades.
Getting the most out of each software
available to your dealership.

6. KEY COMMUNICATION
TO LEADS
6
It is in this last link of the chain where
automation and conversational commerce enter
as tools that have generated gigantic results and
substantial improvements in attracting
consumers and improved customer service.
As a result, thousands of automotive brands and
dealerships are implementing conversational
commerce strategies on their websites. By doing
so, they can connect customers with the vehicles
they’re interested in, identify hot buyers in
minutes, and improve user response times,
resulting in a more satisfying experience for them
and an increase in sales.

7. STATE OF DEALERSHIP STAFFING
7
of non-dealer employees are
interested in working at a dealership,
up from 25% in 2019.
of dealers plan to increase
the number of employees in
2021.
of job seekers not interested in
dealership jobs don't think they have
the needed skills.
of dealers ask more of their
employees now than in the
past.
of franchised dealers say
motivating/retaining quality
employees is a challenge.
Top driver of employee
engagement is a supportive work
environment.
of heavy digital dealers say
current staff have taken on new
skills or roles.
invest in training beyond
that provided by their OEM.
Automotive experience is not one of
the top characteristics sought in
new employees.
Interest in working at
dealerships is growing
Thriving dealers* adopt a
"people-first" approach
Digitization requires an
evolved staffing strategy
36% 65% 32%
65% 67%
67%
85%
1
2
3

8. K e y n o t e s p e a k e r 2 :
Rico Glover
Digital Internet Manager at Ben
Mynatt Buick GMC Chevy Cadillac

9. LEVERAGE SOCIAL
MEDIA MARKETING
9
With Facebook and Instagram, you can bolster
your capacity to capture in-market shoppers.
Leveraging social media & Video indexing
Social media marketing is the new normal for
automotive retailing. In 2020 millennials topped baby
boomers for the first time as new-car buyers.*
Social media plays a big role in how millennials shop,
but so do stores (dealerships)**. Not having a social
media strategy in the new automotive economy will
affect the bottom line. Every dealership must own their
social branding and use it.

10. WHY SOCIAL MEDIA MARKETING?
10
Facebook and Instagram advertising/lead generation is a
powerful tool that may be used in conjunction with or
instead of pricey third-party sites...
It’s time to increase your car dealership sales through social
media advertising and Facebook lead generation.
Video Texting / Private messaging – creates personal touch

11. Any Questions?

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BDC Staffing & Digital Marketing
Tommy Burgess – BDC Manager/ Thomson CDJR F
tburgess@jeepcheap.com
Rico Glover – BDC Manager/ Ben Mynatt Chevrolet Cadillac
rglover@benmynatt.com