Uploaded byAdam Howitt
Is Twitter Advertising Right for You?
The document compares Twitter and Facebook advertising, outlining methods such as promoted tweets, accounts, and trends, along with their cost structures and audience demographics. Twitter has 106 million users with a significant college presence, while Facebook has 500 million users with a broader age range. The analysis includes pricing models, analytics tools, and ad formats for both platforms to help determine which advertising strategy may be right for businesses.
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Is Twitter Advertising Right for You?
- 1. Is Twitter AdvertisingRight for You?Twitter Advertising vs. Facebook AdvertisingDecember 23, 2010www.adamhowitt.com
- 2. How Twitter AdvertisingWorksPromoted TrendsPromoted TweetsPromoted Accounts
- 3. Promoted TrendsYour keywordon top of Trending Topics list
- 4. Buy keywords orhashtags (#example)When keyword is clicked, your Tweet will be at the top of the keyword’s search results page
- 5. Promoted Tweets“enable youto speak to users that don’t currently follow your account.”Are regular Tweets, organically spreadDisplayed in search on Twitter.com
- 6. Promoted AccountsFor companieslooking to expand online presenceAppear on suggestion list- Who to follow
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- 8. Audience Twitter106 million users48%in college30% age 26-34; 27% age 35-4452% female; 48% male27% log in every day (28.6 million)Source: Digital Trends, based on 2010 demographics
- 9. AudienceFacebook500 million users28%in college; 29% “other”; 21% in high school29% age 18-25; 23% age 26-3454% female; 46% male41% log in every day (205 million)
- 10. PricingTwitterPromoted Tweets --Cost per engagement (CPE)Competitive bids from $0.10 to $1Pay when Promoted Tweet gets favorited, clicked on, or a user replies the the TweetPromoted Trends – fixed cost
- 11. PricingFacebookCost per impressions(CPM)Cost per click (CPC)Competitive biddingCPC from $0.05Average CPC $0.85-$0.95
- 12. AnalyticsTwitterMonitor your paidand unpaid Twitter activitySee Tweets thatCaused unfollowsWhich tweets are most successfulMost influential users
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Editor's Notes
- #3 Can have one, two, or all three
- #10 Twitter’s top age age group is 26-34 yr olds, followed by 35-44 year olds. On Facebook, this age groups come in second and third respectively
- #17 Advertising on Twitter would require that someone engage with users by replying and conversing. Facebook works fine as set it and forget it (at least for a little while).Goals- If you’re relying solely on advertising to build an online presence, Twitter is the way to go. Brand-building on Facebook works if you have a company page and interact with consumers there. Your fan base will usually be existing consumers, as opposed to Twitter where a Promoted Tweet/Trend/Account is in front of millions.