Is having no limits a limitation [distilled version]

1. Is having no limits a limitation? Ben Brignell @benbrignell

2. Who are you, Ben?

3. benbrignell.com

10. Merchants • Table management tools • Online bookings • Reporting • Optimisation • APIs, aggregators • Marketing • Partners

11. • Websites • Apps • Services • Deals • Oﬀers • Online booking Consumers

13. Transaction

14. Content biggest inventory real-time time-sensitive high-value deals exclusive promotions dynamic merchandising user generated inspirational oﬀers local contextually aware social

15. Technology mobile ﬁrst responsively designed fast touch-optimised progressively enhanced future-friendly accessible modularised data-driven innovative API centric RESTful invisible easily scalable extendable

16. Experience recommended locally focusedrelevant self-learning smart dynamic predictive personalised joined-up funhuman easy serendipitous trustworthy prepared

17. It sounds kind of okay, so what’s the problem?

18. We want to build this

19. But if we build on what we have now we’ll end up with this

20. Technical debt Why so negative? Limited CMS Legacy code, content, images APIs not up to the job Also, did I mention technical debt?

21. Objective:

22. Build completely from scratch. Objective:

23. 2 months. Just to ﬁgure out how to do this.

24. Tools down!

25. We wanted to be in a position where we could innovate like a startup …even though we started up over 10 years ago

26. We had a tried and tested business model that worked. It just wasn’t scalable.

27. In order to go from this…

29. To this.

31. Time We asked for… Money Autonomy The chance to recruit a new team …to build whatever we wanted

32. v2

33. Content Technology Experience

35. This page is intentionally left blank

38. But what do we become without them? We get frustrated by our limitations Did we need to set artiﬁcial constraints to help us?

39. We had a lot of decisions to make

40. Decision making isn’t black and white

41. Frameworks Limitless choice Node, .NET, Ruby on Rails, PHP? Automated testing Sass? Less? Building a device lab

45. Frameworks Limitless choice Node, .NET, Ruby on Rails, PHP? Automated testing Sass? Less? Building a device lab Disruption

46. Frameworks Limitless choice Node, .NET, Ruby on Rails, PHP? Automated testing Sass? Less? Building a device lab Disruption Device fatigue

47. Frameworks Limitless choice Node, .NET, Ruby on Rails, PHP? Automated testing Sass? Less? Building a device lab Disruption Device fatigue Dogma

48. Frameworks Limitless choice Node, .NET, Ruby on Rails, PHP? Automated testing Sass? Less? Building a device lab Disruption Device fatigue Dogma Debate

49. Frameworks Limitless choice Node, .NET, Ruby on Rails, PHP? Automated testing Sass? Less? Building a device lab Disruption Device fatigue Dogma Debate Opinions

59. Right Wrong

60. LESS WRONG

61. Just make the decisions

62. Prototyping

63. If a picture is worth 1000 words, a prototype is worth 1000 meetings @markdrasutis

64. Responsive prototypes

65. One of the beneﬁts of paper is its limited scope, its simplicity. Designing on paper Anybody in the team can join in during the design process.

67. Review snippet Opening times Image Name Star rating / Cuisine Location details

70. Thinking with paper

71. Responsive design

73. 85.9MBAnd it took up about half a gig of RAM

74. £500in data roaming charges

75. Responsive design is a content problem. Responsive design is hard.

77. GOAL

86. The goal posts keep moving

87. Cut the mustard

88. Cut the mustard

89. Content Dumb devices Smart devices and search engines

90. Low level pagination To illustrate 1 2 3 4 5 … next »

91. To illustrate Show more High end pagination

92. …when media queries just aren’t enough

93. Mode User interaction Device Viewport Navigation Exploration Resizing Resizing

94. It started to get very complex very quickly

95. Small Large

96. Limit the design

97. Search

98. How did we improve performance by setting limitations? Search Search

99. We could have spent hours on dull documentation, tests and rigid speciﬁcations… We were just a team of guys doing stuﬀ

100. What if we communicated the specs for search with a compelling challenge? But that’s kind of boring

101. Search by name or location

102. P Paddington Station Peppe’s Italian Bistroteque Pizza Express Search for “Pizza” Prince Regent Hotel

103. Search by name or location Best score: Around 160 milliseconds per character in between keystroke

104. “Let’s get this to 159 milliseconds per keystroke or less guys…” We could have said:

105. Of course Would 158 milliseconds have met the criteria?

106. Putting it that way seemed more technical and less about the user It would have solved the technicalities… …but maybe something more abstract would have helped the team think about the user

109. We said we would consider it a failure if the user hit ‘search’ Of course they could still use it But this limitation got everyone thinking about performance and context

110. Great for the user We came in at under 100ms anyway Great for the team

111. Artiﬁcial constraint

112. How did we do?

113. We had to change our mentality Stop thinking about the edge cases. Think about the MVP.

116. Our work was the foundation We were preparing ourselves to be able to solve any problem We were considering any problem But we didn’t need to solve them now

117. The MVP

118. No doubts there… Our limitations often frustrate us

119. But even astronauts need limits

120. Limit scope of the design Think with paper Just make the decisions Artiﬁcial constraints The MVP has to have limits

121. They weren’t inherited. The important thing is the constraints were put in by us.

122. Take a soon, bookatable.com

123. Take a soon, bookatable.com

124. Thank you for watching

Is having no limits a limitation [distilled version]

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