3D and Augmented Reality technologies were discussed including their applications in marketing, inventory management, and mixed reality experiences. Key challenges that need to be addressed are interoperability between platforms, potential security and privacy issues, and evaluating whether the technology provides useful features or is still hype. As the technologies mature and more widespread adoption occurs, augmented reality could become a new communication channel and interaction paradigm.
It all started in the 1950s - the first device that captured multisensory virtual experiences was the Sensorama, which combined projected film, audio, vibration, wind, and odours, all designed to make the user feel as if he/she were actually in the film rather than simply watching it. This was followed by the invention of the head mounted display with a video screen and tracking system. Then came AR art, where projections were made to interact with the viewer’s physical shadow. In 1989, the phrase virtual reality was coined and the first commercial business around VR was created. VR is essentially a computer-based simulated environment (I’m guessing some of us have had a go at “flight simulator??”) In 1992, Engineer Thomas Caudell coined the phrase AR while working at Boeing. Instead of bringing a user to the virtual world (VR), AR brings a virtual world to the user, ultimately to enhance perception. Much of the technology was not cost-effective to bring to market. However, advances in recent years is making is plausible – cheap processors fast online connections and affordable digital cameras. Speaking of which, the first AR browser, Layar, has already been launched. Layar combines GPS, camera, and compass to identify your surroundings and overlay information on screen, in real time. It is currently operable on smartphones like Android and iphone. Further down the track, a more realistic applications would probably be something like this....(last pic)
Now that you have an appreciation for AR, *** will take you through the concept, the applications and the investment side of things...but first, fasten your seatbelts !!!
Now that we hope that you have a better appreciation for AR, *** will take you through the concept, the applications and the investment side of things...but first, fasten your seatbelts !!!
Going over the history of the latest development since end of the 50s. But first the concept: Let s take a guy, 29, pedestrian walking through the street of nowhere and can see a shop on the other side. Obviously he wants to relax, too many things in his way, car cyclists, and so many limitations. In front of him his favorite shopping center. It is what he sees, the front of a shop. And Now Augmented Reality takes it place and add some layers and objects to this reality. What can he see, multiple layers of different virtual objects in 3D hence in perspective in his visual field.: A pink elephant walking to the street Frederic Bergeron playing in front of the shop And some clothes he wants to see in different colours before entering
Protection patents Patents: Quite opened as developping technology and requirement for customization depending on where you want to implement it. Specifications Business view on it:useful or not So why? SAP inventory, Cube displaying information (minority report like), display information while you work Layar v3.0 features easy login through cookie support, which enables personalization of your layer. People are aware of that: “ We are only at the start of a long journey where developers, users and brands can start to explore the possibilities of this new medium – developing engaging experiences with new ways of interaction and service provisioning.”