Market research focuses on a specific market, while marketing research has a broader scope that encompasses areas like new product research, distribution methods, product development, promotion, pricing, advertising, and public relations. Market research is a subset of marketing research. Specifically, market research analyzes a particular market or segment to understand customer demand and the competition, whereas marketing research seeks to understand product and consumer preferences more generally. While they have different purposes, both market research and marketing research provide opportunities to ask questions, find answers, and improve marketing strategies.

1. Market Research vs. Marketing Research
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Have you ever wondered about the difference between Market Research and Marketing
Research? Although these two terms are often used interchangeably, they have some
differentiating qualities.
The core difference between Market Research and Marketing Research is the scope of the
concept.
First, Market Research is a more narrow concept because it is research focused on a specific
market.
Marketing Research, however, scales on a much broader level.
It encompasses areas such as:
Research into new products
Modes of distribution
Product development
It can also include promotion research, pricing, advertising and public relations.
Both concepts are integral parts of marketing, which is essentially everything that happens before
the sale of a product or service.

2. Here’s a quick way to sum it up: market research is a subset of marketing research.
Using the “Four P’s” to make the Distinction
Product. Price. Place. Promotion.
These outline the four P’s of marketing.
Marketing Research covers all four of those possible measures to identify and understand
consumer preferences. Where on the other hand, Market Research typically covers one of those
four measures–place.
Place includes an analysis of a specific market or segment. Market Researchers argue that what
they do is customer-oriented and the measurement of market demand only.
Marketing Research: Getting information about product and consumer preferences.
Market Research: Getting information about place–customer, competition and the industry in
general.
Similarities Between the Two Types of Research
Though they have different purposes, both provide opportunities for asking questions, finding
answers and using those answers to be a better marketer..
Because Market Research is a subset of Marketing Research, it is easy to see why the two terms
are often confused. They are both related to each other in great extent and are widely practiced.
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