Social media introduction for brokers under 40 characters
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A recent presentation I delivered to Brokers in Ireland
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Social media introduction for brokers under 40 characters
- 1. SOCIAL MEDIA INTRODUCTION FOR BROKERS Simon J Ryan November 2012
- 2. Disclosure Unless stated otherwise any opinions expressed are those of Simon Ryan. They should not be viewed as indicating any guarantee of return from an investment managed by Aviva Investors nor as advice of any nature. Aviva Investors Global Services Limited, registered in England No. 1151805. Registered Office: No. 1 Poultry, London EC2R 8EJ. Authorised and regulated in the UK by the Financial Services Authority and a member of the Investment Management Association. This presentation is intended for discussion only. 2
- 3. Backdrop Post-consumerism Changing attitudes to retirement Importance of stability as a recommendation driver Growing use of informal advice sources Continued distrust of financial 3
- 4. The number of people that choose to communicate using social media are measured in the 100s of millions 4
- 5. 1,000 million users 5 Source: Wikipedia, April 2012
- 6. 500 million users 6 Source: Wikipedia, April 2012
- 7. 490 million users 7 Source: Quora, January2011
- 8. 175 million users 8 Source: Quora, January 2011
- 9. 124 million users 9 Source: VK website, August 2012
- 10. 160 million users 100 10 Source: Wikipedia, November 2011
- 11. 480 300 268 Source: Wikipedia, November 2011 11
- 12. Importance 41% … of consumers who use social media are actually influenced by positive and negative comments about brands and 12 Source: YouGov, April 2012
- 13. Relevance 13
- 14. Reality Your clients have no time to - Take your sales calls - Respond to your advertisements or direct mail - Go to your events - Read your newsletters Interruption marketing is no longer 14
- 15. Redington 15
- 16. Redington 16
- 17. Redington 17
- 18. Redington 18
- 19. Pete Matthew 19
- 20. Pete Matthew 20
- 21. Pete Matthew 21
- 22. Pete Matthew 22
- 23. Start 23
- 24. Listen 24
- 25. THANK YOU Simon J. Ryan Mobile +447 446 119 778 E Mail simon.ryan@avivainvestors.com Twitter @simonjryan My blog http://simonjryan.blogspot.co.uk 25