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Investing from social media analytics


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Some slides that support most recent and next blog posts on making investment decisions based on social media analytics. You can find my blog at

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Investing from social media analytics

  2. 2. This presentation is intended for discussion only. The views expressedaccurately reflect the personal views ofthe author, Simon Ryan. The author has not and will not receive any compensation for providing a specific recommendation or view in this presentation.
  3. 3. The number of people that choose to communicate using social mediaare measured in the 100’s of millions
  4. 4. 900million users Source:Wikipedia,,April2012
  5. 5. 500million users Source:Wikipedia,March2011
  6. 6. 490million users Source: Quora, January2011
  7. 7. 124million users Source: VKWebsite, August2012
  8. 8. 160 100 million users Source:Wikipedia,November2011
  9. 9. 300 480 268 million users Source:Wikipedia,November2011
  10. 10. 41%…of consumers who use social media are actually influenced by positive and negative comments about brands and companies on social media sites. Source:YouGov, April2012
  11. 11. So we monitor, analyse and reporton our brand, products, customers and competitors
  12. 12.
  13. 13.
  14. 14. We can assess the nature of conversations We can quantify conversations
  15. 15. We can estimate the Impact on sales
  16. 16. Negative sentiment has most influence on sales Neutral messages carry brand messages – effective for reaching early adoptersPositive feelings are persuasive forbrands with have high recognition
  17. 17. Brands have an incentive to get involved in the social media processBrands should positively manage anything leading to negative situations
  18. 18. • People talk about brands and what they say affects sales• Using social media enables consumers views to reach beyond their immediate networks• Having an increased effect on sales• Their use of social media allows us to track and measure what is being said• This information can predict earnings …earnings drive share price
  19. 19. SIMON J. RYAN MOBILE: +447 446 119 778 E MAIL: SIMONRYAN.UK@GMAIL.COM TWITTER SIMONJRYAN BLOGSPOT SIMONJRYAN Twittermoodpredictsthestockmarket Thejunk sciencebehindthe‘TwitterHedgeFund’ JohanBollen,HuinaMao,Xiao-JunZeng BenShneidermanetal JournalofComputationalScience,2(1),March2011, Pages1-8 Adynamicmodeloftheeffectofonlinecommunicationsonfirmsales Adynamicmodeloftheeffectofonlinecommunicationsonfirm RochesterCahan/YinLuo/Miguel-AAlvarez/JavedJussa/Zongye sales Chen/ShengWang GarrettP.Sonnier,LeighMcAlister,andOliverJ.Rutz MarketingScienceJune2011mksc.1110.0642 fThis presentation is intended for discussion only. The views expressed accurately reflect the personal views of the author, Simon Ryan. The author has not and will not receive any compensation for providing a specific recommendation or view in this report.