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In collaboration with:A Social Insights Report from:
Do it for the
Top Vine Stars and their
interactions on Twitter
Vine was introduced in June 2012 as a new way to
tell video stories. The six-second videos quickly
resonated with a new, y...
94
Data Set At a Glance
[3] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
Delmondo and...
0%
23%
45%
68%
90%
Vine
YouTube
Instagram
Tw
itter
Apple
iTunes
Facebook
Periscope
Soundcloud
Shots
YouN
ow
Buzzfeed
Sm
ar...
Top Creators Reinforce Each Other’s Status
KingBach
christiand
N
ashgrier
LoganPaul
JackJackJohnson
curtislepore
m
arcusjo...
1. @KingBach
2. @Nashgrier
3. @christiand
4. @curtislepore
5. @JackJackJohnson
6. @LoganPaul
7. @TheMattEspinosa
8. @camer...
Twitter Accounts Most Mentioned by Top Vine Stars
[7] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail...
1. #TBT
2. #ad
3. #Periscope
4. #sp
5. #GRAMMYs
6. #wcw
7. #blessed
8. #PlaylistLIVE
9. #mcm
10.#SuperBowl
11.#Vine
12.#Bi...
1. #TBT
2. #ad
3. #Periscope
4. #sp
5. #GRAMMYs
6. #wcw
7. #blessed
8. #PlaylistLIVE
9. #mcm
10.#SuperBowl
11.#Vine
12.#Bi...
The Best Viners Diversify Audience
11.6 Million
Vine Followers
4.53 Million
Twitter
Followers
7.4 Million
Vine Followers
4...
Three Tips for Tapping Into the Power Vine Stars
1. Use multiple
influencers to tell your
stories to multiple
audiences
Th...
Conclusion
With the recent announcement of autoplay video on Twitter, including Vines, it’s clear there are only
going to ...
About Delmondo
Delmondo, LLC is a marketplace of highly influential, engaged, and motivated
creators ready to develop imme...
About Leadtail
Leadtail came about from our desire to help marketing executives tap into the power of
social media to get ...
In collaboration with:A Social Insights Report from:
Do it for the
Top Vine Stars and their
interactions on Twitter
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Do it for the Vine: Vine Stars' Interactions on Twitter

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Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.
Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.
The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.
The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.
With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content.
What can you learn from the social insights we’ve discovered?
Read on and find out...

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Do it for the Vine: Vine Stars' Interactions on Twitter

  1. 1. In collaboration with:A Social Insights Report from: Do it for the Top Vine Stars and their interactions on Twitter
  2. 2. Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation. Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between. The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine. The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star. With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content. What can you learn from the social insights we’ve discovered? Read on and find out… A Six-Second Revolution. [2] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo Nick Cicero CEO and Founder, Delmondo @nickcicero Carter Hostelley CEO, Leadtail @carterhostelley
  3. 3. 94 Data Set At a Glance [3] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo Delmondo and Leadtail identified We then analyzed creators on Vine 83,586 26 public tweets published by creators Jan. 1st - Apr. 27th 2015 Of the 94 top Vine creators… have posted a tweet using #ad in 2015 75 13,000 different hashtags used Links shared by these creators during this time More than More than
  4. 4. 0% 23% 45% 68% 90% Vine YouTube Instagram Tw itter Apple iTunes Facebook Periscope Soundcloud Shots YouN ow Buzzfeed Sm arturl.it G oFundM e M TV VEVO 10%10% 14%15% 17%17% 21% 24% 28%29% 48% 64% 76% 89%90% Which Sites/Platforms are Vine Influencers Sharing Content From? % of Top Vine creators that shared links from this domain to Twitter during the study period. Source: Leadtail [4] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  5. 5. Top Creators Reinforce Each Other’s Status KingBach christiand N ashgrier LoganPaul JackJackJohnson curtislepore m arcusjohns jackgilinsky TheM attEspinosa cam erondallas Shaw nM endes john allicatttx 0% 10% 20% 30% 40% 18% 18% 21% 22% 22% 22% 23% 23% 23% 23% 29% 29% 39% % Mentioned by other Top Viners Viners Support Their Own % of Top Vine creators who mentioned the listed user on Twitter during the study period. Source: Leadtail [5] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  6. 6. 1. @KingBach 2. @Nashgrier 3. @christiand 4. @curtislepore 5. @JackJackJohnson 6. @LoganPaul 7. @TheMattEspinosa 8. @camerondallas 9. @jackgilinsky 10. @marcusjohns 11. @allicatttx 12. @john 13. @ShawnMendes 14. @AndreaRussett 15. @TheGabbieShow 16. @HayesGrier 17. @lelepons 18. @AlxJames10 19. @AmandaCerny 20. @BrandonRayBowen 21. @carterreynolds 22. @ericvdunn 23. @JCyrusMusic 24. @Klarity_ 25. @MrLegenDarius 26. @PageKennedy 27. @rudymancuso 28. @_LandonMoss 29. @bryanteslava 30. @Cody 31. @MelvinGregg 32. @taylorcaniff 33. @Alphacat 34. @BJCalvillo 35. @ImJakePaul 36. @RyDoon 37. @tyleroakley 38.@chrismelberger 39.@IGGYAZALEA 40.@ImNotScottySire 41.@jeromejarre 42.@robbyjayala 43.@WellieBoyce 44.@_omargHonim 45.@AaronCarpenter 46.@annaclendening 47.@anwar_wj 48.@DeStorm 49.@directorwuzgood 50.@garyrojas Top 50 Vine Stars Most Mentioned by Other Top Vine Stars on Twitter [6] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo Twitter Accounts mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail
  7. 7. Twitter Accounts Most Mentioned by Top Vine Stars [7] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo Twitter Accounts mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail 1. @YouTube 2. @vine 3. @PlaylistLive 4. @shots 5. @CocaCola 6. @MTV 7. @Budweiser 8. @periscopeco 9. @Snapchat 10. @twitter 11. @YouNow 12.@BuzzFeed 13.@McDonalds 14.@ComedyCentral 15.@HP 1.@justinbieber 2.@ArianaGrande 3.@Drake 4.@JCyrusMusic 5.@Alphacat 6.@IGGYAZALEA 7.@edsheeran 8.@kanyewest 9.@katyperry 10.@onedirection Brands Musicians
  8. 8. 1. #TBT 2. #ad 3. #Periscope 4. #sp 5. #GRAMMYs 6. #wcw 7. #blessed 8. #PlaylistLIVE 9. #mcm 10.#SuperBowl 11.#Vine 12.#BieberRoast 13.#remake 14.#Oscars 15.#thedress 16.#BestBuds 17.#MakeItHappy 18.#relatable 19.#goals 20.#np 21.#throwback 22.#KCA 23.#youtube 24.#Snapchat 25.#wce 26.#BendTheRules 27.#VineStar 28.#SheBadToNumberOne 29.#CantWait 30.#BellLetsTalk 31.#LA 32.#SXSW 33.#tb 34.#SoundCloud 35.#rt 36.#Coachella2015 37.#VoteFifthHarmony 38.#Unfriended 39.#coachella 40.#love 41.#vinecomedian 42.#JeSuisCharlie 43.#RelationshipGoals 44.#valentinesday 45.#NYC 46.#RoastOfCarterReynolds 47.#Digitour2015 48.#NashsNewVideo 49.#LeftSwipeDat 50.#Respect Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter [8] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo Hashtags mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail
  9. 9. 1. #TBT 2. #ad 3. #Periscope 4. #sp 5. #GRAMMYs 6. #wcw 7. #blessed 8. #PlaylistLIVE 9. #mcm 10.#SuperBowl 11.#Vine 12.#BieberRoast 13.#remake 14.#Oscars 15.#thedress 16.#BestBuds 17.#MakeItHappy 18.#relatable 19.#goals 20.#np 21.#throwback 22.#KCA 23.#youtube 24.#Snapchat 25.#wce 26.#BendTheRules 27.#VineStar 28.#SheBadToNumberOne 29.#CantWait 30.#BellLetsTalk 31.#LA 32.#SXSW 33.#tb 34.#SoundCloud 35.#rt 36.#Coachella2015 37.#VoteFifthHarmony 38.#Unfriended 39.#coachella 40.#love 41.#vinecomedian 42.#JeSuisCharlie 43.#RelationshipGoals 44.#valentinesday 45.#NYC 46.#RoastOfCarterReynolds 47.#Digitour2015 48.#NashsNewVideo 49.#LeftSwipeDat 50.#Respect Disclosure Brand Campaign HashtagsHashtags mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter [9] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  10. 10. The Best Viners Diversify Audience 11.6 Million Vine Followers 4.53 Million Twitter Followers 7.4 Million Vine Followers 4.66 Million Twitter Followers 5.5 Million Vine Followers 2.14 Million Twitter Followers 7.5 Million Instagram Followers 6.2 Million Instagram Followers 410k Instagram Followers Jack and Jack Cameron Dallas Nash Grier [10] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  11. 11. Three Tips for Tapping Into the Power Vine Stars 1. Use multiple influencers to tell your stories to multiple audiences There has been a rise of collaboration between top Viners for great content. With multiple supporting actors, each Viner takes turns starring in each other’s videos to tell stories which they then Revine across multiple audiences. Instead of working with just one influencer, try working with multiple to create a network effect and dominate the feeds of likeminded Vine accounts during your campaign. 2. Use Vine Stars to create better branded content for Twitter Ads Most Vine users also have a Twitter account, making tapping into this network of creators for Twitter Ads a perfect way to pair interesting content and targeted audiences. Every brand out there is looking for new and interesting ways to target users on Twitter. Why not tap into an influencer’s network of fans and collaborators to create content for your next Twitter ad instead of repurposing the same TV spot? 3. Take them off Vine People consume different messages in different ways. Instead of trying to tap into their primary audience on Vine again and again (often competing with other brands), look to an influencer’s other platforms to build campaigns around. Many have created a persona far beyond just Vine, and using channels like YouTube, Instagram, Facebook Video, Twitter, Snapchat and now even on streaming platforms like Periscope and Meerkat. [11] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  12. 12. Conclusion With the recent announcement of autoplay video on Twitter, including Vines, it’s clear there are only going to be new ways to innovate and tell stories around six-second snippets. It’s truly a unique channel for your brand to create content that gets your message in front of new audiences told in new interesting ways. There has never been a better time to be a creator today, and marketers can use the talents of these social influencers to tap into the highly engaged audiences they can bring to branded content. We created this report to provide you with social media insights to help you make more informed decisions about to reach, engage, and influence Viners to want to reach out and start working with you. And since the topics, content sources and influencers are constantly changing so, too are the social media insights. Sign up to receive new social insights reports, studies and blog posts at leadtail.com and delmondo.co [12] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  13. 13. About Delmondo Delmondo, LLC is a marketplace of highly influential, engaged, and motivated creators ready to develop immersive custom content at scale for targeted audiences. Creators register for the platform, which allows them to be found and discovered by brands. Brands and creators can negotiate simple, fair and transparent agreements for content production that forms our easy contract formation, and track consumption of influencer branded content, performance of campaigns, and mine rich audience data about creators and their fans. Our clients include Priceline, 20th Century Fox, JBL, and more. Interested in learning more about Delmondo’s Influencer Marketing Services? Visit http://www.delmondo.co or email nick@delmondo.co @delmondoNY @delmondonY [13] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  14. 14. About Leadtail Leadtail came about from our desire to help marketing executives tap into the power of social media to get closer to target buyers and radically improve their marketing strategies. We work with innovative companies to create social media strategies and leverage social insights research. Our team has developed and implemented programs for leading business brands and venture backed startups including: WageWorks, Trend Micro, Adaptive Insights, Robert Half, Hoover’s, and NetBase. We also publish social insights reports about different decision maker groups such as digital marketers, HR executives, sales leaders and CFOs. These reports have been referenced in major publications including: The Wall St. Journal, Business Insider, Forbes, Huffington Post, Adweek, and MarketingProfs. Interested in collaborating on a future social insights report? Email us: hello@leadtail.com @Leadtail LinkedIn.com/company/Leadtail [14] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
  15. 15. In collaboration with:A Social Insights Report from: Do it for the Top Vine Stars and their interactions on Twitter

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