Investor Relations Podcasts Using Buzzsprout
How does the modern IRO reach their
audience of investors?
Buzzsprout for Podcasting
Buzzsprout bills themselves as the best
way to publish your podcast. That
doesn‟t necessarily mean it‟s the best
for public companies, but it‟s certainly
We particularly suggest using
Buzzsprout if you have NOT hosted
your earning calls and other interviews
in another location, like on an inhouse server.
Create a Buzzsprout Account
Go to buzzsprout.com and create a new podcasting account.
Use the email address and password you use for your investor relations
Optimize Your Buzzsprout Profile
Use the name of your primary IR contact at your
company as the name on your Buzzsprout account when
You can change the title to anything, like “Company
It‟s usually best to use your website‟s „About‟ text. Most people
searching for your podcast will do so using keywords relating to the
name of the company.
Include something about why your company has decided to
create a podcast in the description, which will help people who
arrive on your page by telling them what to expect after
Use your company branding to create a design for your podcast.
Ideally this should be a large image, and in most cases you can
manage with a screenshot from your website or by overlaying your logo
on a website background image.
With IR Smartt, we created a new brand #IRchat as part of our media
Select a Theme
Your theme will rarely be seen because users won‟t be on your
podcast URL, but your theme should try and match your
branding color palate.
Your Background Image
Use something from your company branding, like images you
used for your Twitter or YouTube backgrounds. Try to use a .jpg
as these images are smaller file sizes and likely won‟t need
Buzzsprout Public URL
The best bet is to use Buzzsprout‟s normal custom settings, which
will take the name of the podcast and use this in the URL.
Get the Podcast Listed in iTunes
Buzzsprout has an excellent resource for submitting your
podcast to iTunes. ITunes has the largest group of
podcasts on the web, but you‟ll also want to submit it to
other directories, particularly Stitcher, which is common
amongst Android users.
For some advanced features and metrics you can use
Feedburner and submit your podcast RSS feed to iTunes
directly by going to their “Submit Podcasts to the iTunes
Create a Feedburner Account
Go to feedburner.com
Sign up for an account using a gmail account. Like
almost all Google products, you need a gmail address,
which hopefully you already have for your Google+ and
Google Places pages.
Burn a RSS Feed
Setting up the RSS correctly is the most critical part of the
process. Take your Buzzsprout page URL and enter it into
Feedburner to create a RSS feed.
We suggest making some minor adjustments within Feedburner
to optimize your podcast in iTunes and Google Play. For a full
rundown, check out Investor Relations Using Feedburner
This step is only necessary if there is a large amount of traffic to
your website, like 10K+ unique visitors a month. This will allow
your podcast to be displayed as part of the company website
and requires a new CNAME record in your hosting account and
And there you have it! If you need clarification or have any
questions, feel free to email us at firstname.lastname@example.org and we‟ll be
happy to help.
More from IR Smartt?
Visit our website @ Social Media for Investor Relations
Checkout more powerpoints @ slideshare.net/IRSmartt
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