Winnipeg for Water is a charity walk and awareness campaign I created. The event happened on February 15, 2015 and raised $2950. This presentation was to show the success of the event and the marketing I did leading up to it.

1. S
Winnipeg for Water
A 6k walk for water for schools in Tanzania
IPP by Bronwyn Fenn

2. Women and
children living in
areas with poor
access to water
walk an average
of 6 km every day
to collect water
for their families.

3. Target Audience
S Women 25-50 years old
S Part of the Mennonite
community
S Runners and walkers
23%
18%
13%
33%
13%
Female participants
18-24
25-34
35-44
45-54
55+

4. The Event
S 55 registered walkers
S 20 volunteers
S 30 day-of participants
S 180 km walked
S $2950 raised

5. Registrations
Friend
41%
Organizer
38%
Running Room
9%
Facebook
8%
Twitter
2%
Radio
2%

6. Sponsors

7. Marketing
S WinnipegforWater.com
S Online ads
S Social media
S Running Room
S Posters, brochures, and
promo cards

8. Marketing
S Used to raise awareness and
generate conversation the
day of the walk
S 12 entries
S Twitter
S Instagram
#walkforwater giveaway

9. Marketing
S CPAR
S CMU craft sale
S World Opportunity Week
S Community Counts spot
on QX 104

10. Media interactions
S Radio interviews with
S Mark Morris, QX 104
S Terry MacLeod, CBC
S Jacob Thiessen, Classic 107
S Brett Megarry, 680 CJOB
S Ace Burpee, 1031 Virgin
Radio

11. Media interactions

12. Media interactions
Interview with Brett Megarry on
680 CJOB, January 28

13. Boil Water Advisory
14 engagements
6.6% engagement rate

14. Boil Water Advisory

15. Evaluation
Proposed
S To have 100 people attend
events
S To raise $4000 for CPAR
S To have two media outlets
cover event
S To have more than 1000 views
on winnipegforwater.com
Outcomes
S 55 registered and 30 attendees
S Raised $2950 for CPAR
S Had 10 media stories about
event
S Had more than 2800 views on
winnipegforwater.com

16. What’s next?
S World Water Day Twitter party
S Continued awareness campaign on Twitter
S Possible Winnipeg for Water 2016

17. S
Winnipeg for Water