| Fashion For Change | We believe fashion has the ability to have greater impact than just looking good. Ćharlotte Prive has partnered with WaterAid Ghana to produce an exclusive collection that gives back with every purchase. All proceeds from these exclusive pieces will go directly to WaterAid Ghana efforts to help more Ghanaians with access to water, sanitation, and hygiene. This is #CPFashionforChange.

1. CHARLOTTE PRIVE X WATERAID GHANA
L O O K B O O K
FASHIONFor
CHANGE

2. 2
FashionForChange
Campaign
THE CRISIS
Ghana, deemed a lower middle-income country in 2010, reached the Millennium Development Goal (MDG) target for access to drinking water. However, serious challenges exist in terms of realizing improved access
to sanitation and hygiene. By the end of 2015, 78% and 14% of the population of over 27 Million had at least basic access to water and sanitation respectively. Nineteen per cent (19%) of Ghanaians practice open
defecation (OD) but the burden is more in the rural areas. Thirty-one per cent (31%) of the rural populace practice with only 9% having access to basic sanitation (JMP update, 2017). The lack of water, sanitation
and hygiene services impacts every aspect of a person’s life, women and young girls often feel the burnt as the spend hours walking for water and searching for a safe place to use ease themselves in the open, hours
which could be used carrying out other meaningful activties (attending school, developing livelihoods). School children also miss out on contact hours as they search for water and safe sanitation. Dishearteningly,
over 10,000 Ghanaian children die every year (UNICEF 2016) from diarrheal diseases due to unsafe water, poor hygiene and sanitation. At the rate of work Ghana is doing in addressing the sanitation challenges,
each household will not have decent toilet until the year 2483 .
CHARLENE ASAMOAH

3. 3
WATER AID GHANA
WaterAid Ghana is an international NGO dedicated to the provision of safe domestic water, sanitation and
hygiene education to the world's poorest people. Our vision is of a world where everyone has access to safe
water and sanitation. Our mission is to transform lives by improving access to safe water. We have been
present in Ghana since 1985 and have transformed the lives of millions of Ghanaians across our operational
areas; Greater Accra, eastern Region, Volta Region, Northern Region, Upper East & Upper West.
WaterAid Ghana is delighted to partner with Charlotte Prive, through the #FashionForChange campaign.
The Campaign brings to light one of Ghana’s major challenges, which hinders to its quest for development
and also provides a solution in which we can all contribute. The provision of water and good sanitation
underpin development and without universal access Ghana will continue to lag behind. The campaign
enables everyone who can to purchase an item form the exclusive collection and help advance the work of
WaterAid Ghana.
THE PARTNERSHIP
CHARLENE ASAMOAH

4. 4
NEUTRAL POWER PLAY
The Simple Full Dress
The Cape Tie-Back Top
In Black
In Taupe

5. 5
PRETTY IN PINK
The Backless Tie Dress
The Backless Tie Dress
In Pink
In Pink

6. 6
PRETTY IN PINK
The Blazer Romper
The Blazer Romper
In Pink
In Pink

7. 7
PRETTY IN PINK
The Oversized Blazer
The Oversized Blazer
In Pink
In Pink

8. 8
THE GRASS IS GREENER
The Color Block Waist Dress
The Color Block Waist Dress
In Green & Black
In Green & Black

9. 9
THE GRASS IS GREENER
The Half-Tuck Blazer
In Dark Green
In Dark Green
The Half-Tuck Blazer

10. 10
THE GRASS IS GREENER
The Flare Button-Down
In Green
In White
The High Waist Shorts

11. 11
COLOR POP
The Color-Pop Button-Down
In Navy & Pink
In Green
The High Waist Shorts

12. 12
COLOR POP
The Color-Pop Button-Down
In White & Teal
In Green
The High Waist Shorts

13. 13
Why WaterAid?
Over 6 million Ghanaians lack access to safe water and 18 million lack access to improved sanitation. The lack
of water and sanitation have negative effects on all aspects of life, social status, economic opportunities and
overall well-being. For women and girls, no access to sanitation means, less time spent in school, less time
developing or pursuing livelihood activities, no dignity, no privacy and no safety- they often wait until dark to find
a place to defecate. Universal access to water and sanitation will put an end to these practices and enable
women and young girls to play their rightful role in the development of Ghana.

14. 14
MEET ME AT SUNSET ORANGE
The Crossover Shirt Dress
In Orange
In Orange
The Crossover Shirt Dress

15. 15
BLUE LIKE YOU
The Flare Button-Down
In White
In Green
The High Waist Shorts

16. 16
BLUE LIKE YOU
The Buttoned-Up Wrap Dress
In Blue
In Blue
The Buttoned-Up Wrap Dress

17. 17
COLOR POP
The Color-Pop Pocket Shift Dress
In Black & Pink
In Black & Pink
The Color-Pop Pocket Shift Dress

18. 18
COLOR POP
The Full Sundress with a Slit
In Grey & Green
In Grey & Green
The Full Sundress with a Slit

19. 19
COLOR POP
The Fitted Sundress with a Slit
In Créme and Blue
In White
The Single Button Blouse

20. 20
COLOR POP
The Fitted Sundress with a Slit
In Tan and Green
In Tan & Green
The Fitted Sundress with a Slit

21. 21
CHARLOTTE PRIVE
We believe fashion has the ability to have greater impact than just looking good. Ćharlotte Prive has
partnered with WaterAid Ghana to produce an exclusive collection that gives back with every purchase. All
proceeds from these exclusive pieces will go directly to WaterAid Ghana efforts to help more Ghanaians with
access to water, sanitation, and hygiene. This is #CPFashionforChange.
MADI CARUSO

22. 22
Why a Fashion Collection?
All Rights Reserved
“As Charlotte Prive has grown in imagination and influence, it is of the utmost importance to us
that we use this influence to positively impact our community. WaterAid inspired us to follow
their lead in driving water and sanitation efforts, because every Ghanaian deserves access to
clean water and sanitation. An idea for a joint t-shirt quickly took flight into a full fashion
collection as we couldn’t stop asking what more we can do. We look forward to making “doing
good” as easy as picking up a new Charlotte Prive dress.” – Nana Kwame Adusei, Award-
Winning Creative Director of Charlotte Prive