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iPhone
Photography for
Small Business
IT’S NOT
ABOUT
THE
CAMERA
“There’s nothing
worse than a
sharp image of a
fuzzy concept.”
- AnselAdams
What Makes Your Business Unique?
Brand Personality
Product Selection
Shopping/Consumer Experience
Customer Service
Great Prices & Special Offers
Hosted Events
Social Consciousness / Nonprofit Alliances
HUMOROUS CONNECTED ADVENTUROUS
ELEGANT
WEIRD
SETTINGTHE SCENE
- Styling
- Clutter
- Background
- Light
- Perspective
best-selling
photo ever!
STYLING
- Take pictures of the experience, rather than the product
- Include a person – or the hint of a person. Provides scale and human
connection.
- Details:Are your details clean? Do the colors work well together? Are they
dusty, or is there lint showing?And don’t use wilted arugula.
Wilted
Arugula!
CLUTTER
- Put full focus on the object or person that tells the story
- Look around and behind for elements that take away from the story (trash,
splotchy light, distracting surfaces, too many colors)
- Clean area before you shoot
BACKGROUNDS
- Pay attention to what is around and behind your subject
- What story does your background tell?
- When in doubt, MOVE !
PERSPECTIVE
Speaking of Moving …
LOOKAROUND
- Get low and aim high
PERSPECTIVE
Move around to the
other side of your
photo or shoot
straight down
PERSPECTIVE
- Take LOTS of photos from different angles
PERSPECTIVE
NEAR FAR HIGH LOW
STABILIZE
- Railing
- Table
- Tree
- Elbows on Knees
- Back of Chair
- Tripod (for big projects)
- Exhale
- Volume Up Button v. On Screen
LIGHTING
Window Light (especially indirect or cloudy)
is your best friend!
LIGHTING
Turn OFF your flash!
FOCUS
- Turn on your grid (Settings – Photos & Camera – Grid (toggle on)
- Choose your focus object (product, eyes, etc.)
- Tap on screen where focal object is located
FINDYOUR LOOK & STICKTO IT
Flowers for Dreams Salt & Straw Linda Lomelino
MY TEAM
Landrey
Tayler
Kenzie
Q & A
DID I
FORGET
ANYTHING?
Right … the giveaway!
KELLYMOONEYPHOTOGRAPHY.COM
607 Main St., Suite 240 | Oregon City
503.722.4080
Kelly@KellyMooneyPhotography.com

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iPhone Photography for Small Business