2. UNDERSTANDING
Maddy Kappers
• Age: 15
• Sophomore at Anderson High School
• Cheerleader and gymnast
• Owns an Iphone 4
• Does not want to spend a lot of money
• Wants a case that won’t slip out of her hands
• A case that can hold her headphones and can
be made in blue
4. DEFINE
• Blue in color
• Under 20 dollars
• Case keeps phone secure
• Capable of holding headphones
• Comfortable material
• Case to be all in one piece
5. IDEATE
Possible
Capabilities and
Materials:
Characteristics:
• Rubber • Capable of holding headphones
• Plastic • Comfortable casing makes case
easy to hold and maneuver
• Aluminum
• Must be made in the color blue
• Leather • Sleek design
Headphone Holder Ideas: • Made all in one piece for easy
• Hooks on back of phone merging with phone
• Loops for headphones
• Clips
• Spindle like structure
• Half spool for the headphones to wrap
around
9. CUSTOMER RESPONSE
Maddy loved the
phone design and
how it could hold her
headphones. She
also liked the color of
the phone case.
All requirements
were met for the
case.
