This document summarizes a presentation given at the 5th European Landscape conference in 2011. It discusses the economic and social benefits provided by landscapes, known as ecosystem services, such as improved air and water quality, flood prevention, and increased property values. It provides examples from the US, UK, and Europe where investing in urban trees and parks has returned economic values many times the initial investment. The document also presents case studies on how landscape-led development helped regenerate regions and promote tourism, including projects in Cornwall and London. It concludes by discussing opportunities and challenges for further recognizing landscape values.