There is a bot for that

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Bart Bellers

ChatBots Apac driven innovation

Technology

Confidential
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There is a bot for that
©2016AmadeusAsiaLimited
APAC Inspired innovation
Bart Bellers
Corporate Strategy
Amadeus APAC

© 2016 Amadeus Asia Limited
All aboard
the hype
train

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“We are the bots!”
Applications that run simple, automated tasks over the Internet.

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and now
we chat
… with
humans …

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©2016AmadeusITGroupSA
“Bots are the new apps”

Confidential
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Page 6
Clippy’s Revenge?

the race to become
the WeChat of the West
heading
east

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Chat is eating the world
©2016AmadeusITGroupSA

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©2016AmadeusAsiaLimited

If there's an App for that
who needs Bots?

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Apps are increasingly difficult to …
©2016AmadeusAsiaLimited©2016AmadeusAsiaLimited
Market Engage Monetize

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Page 12
©2016AmadeusAsiaLimited
“No one wants to install a new
app for every service they want
to interact with”

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Page 13
SHOW ME
THE MONEY

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A little less conversation, …
©2016AmadeusAsiaLimited
73

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… a little more action
©2016AmadeusAsiaLimited
16

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©2016AmadeusITGroupSA
an ecosystem
disguised as an app

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Messaging as a platform
©2016AmadeusITGroupSA

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Bots won't replace apps
©2016AmadeusAsiaLimited

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©2016AmadeusAsiaLimited
Better apps
will replace
apps

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©2016AmadeusAsiaLimited
Bots won't replace appsAlive & kicking

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There is a bot for thatWhere is the opportunity

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flip the funnel
©2016AmadeusAsiaLimited

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We tested with EVA
©2016AmadeusITGroupSA

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and will take it to the NEXT level
©2016AmadeusAsiaLimited

Confidential
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You can follow us on:
AmadeusITGroup
amadeus.com/blog
amadeus.com
Thank you
©2016AmadeusAsiaLimited

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