IP based games offer opportunities for creativity across genres and platforms while leveraging existing fan bases and content. Co-production allows for talent and cost sharing as well as risk mitigation. Successful co-productions require defining financial models, responsibilities, and team structures up front. Potential pitfalls include failing to meet user expectations of the IP or overestimating its marketing power without a quality game. With proper pre-production, coordination, and focus on the IP's style, co-productions can result in amazing hits that bring IPs to life in new ways.

1. IP BASED GAME PRODUCTIONSIP BASED GAME PRODUCTIONS
Elena Lobova
CEO, iLogos

2. [Still] The fastest growing
sector of the entertainment
industry
Attractive economics Unlimited opportunities
for creativity
(genres, platforms etc)
Audience widening
Why games?
2014
$24.5 Bn
$17.0
$7.4
$30.0 Bn
$9.4
$20.6
2015
$35.5 Bn
$11.2
$24.4
2016
$40.4 Bn
$12.8
$27.6
2017
$44.2 Bn
$12.9
$31.3
2018
CAGR
+15.9%
2014 – 2018
© 2015 Newzoo | Source:
Newzoo Global Games Market Report Premium

3. Why IP based?
Necessity to be distinguished
in overcrowded marketplace
Opportunity to use existing
content (art assets, story, setting)
Loyal audience Potentially big existing
fan base
IP = traffic
(A. Lot. Of. Free. Traffic!)

4. Why co-production?
Talent access Technology
and know-how sharing
Success sharing
Cost sharing Risk sharing Skill sharing
Market access
and expertise

5. Development cost
estimation
Co-funding Revenue share
What should be considered first
Financial model (mutually beneficial)
depends on IP strength
costs coverage
developer’s experience
value of provided assets
code re-usage/existing engines
marketing effort
distribution channel strength

6. What should be considered first
Split of main responsibilities
Game design Development process
coordination
Art assets creation,
art direction
Facilitating access between
IP and game production
Marketing
coordination

7. What should be considered first
Team structure

8. What can go wrong?
Users' expectations
(of familiar characters, storyline)
are not met
Game mechanics don’t
suit the IP
Team members don’t know
and don’t understand
the IP well

9. What can go wrong?
Development timeline
is not adjusted to the other IP
productions timelines
The game itself is not
interesting (without the IP)
No/insufficient marketing
budget to promote the game
and overestimating the role
of the IP

10. How to make things right
Pre-production is a must Know your IPAllocate the time
for coordination with the IP
owner, feedback and approval

11. How to make things right
Define the Executive
Producer/Product Owner
who determines the final
vision
Follow the art style
religiously
Provide the infrastructure
for working together
with the co-production partner
and for effective feedback

12. Examples of the IPs
Movies, TV Video Games

13. Examples of the IPs
Books Comics, manga

14. Examples of the IPs
Board games Cartoon

15. Examples of the IPs
Music Celebrity

16. Anything else!
Examples of the IPs

17. Strong IP Right genre Expertise
Pre-production Pipeline Perfect collaboration
Amazing IP-based
Hit Game!

18. Would like to discuss more?
...or let’s meet at the party tonight!
elena@ilogos.biz
www.ilogos.biz
olena.lobova
elenalobova