IoT Business Transformation_publish

8/22/2015
1
Bridge to IoT Transformation
IoT Growth and Innovation Forum
Aneet Chopra
IOT Evangelist, Trusted Advisor
Disclaimer: This is my personal opinion. The views expressed in this are of
mine alone and not those of my employer. As industry evolves, my thoughts
and opinion will change, a necessary consequence of an open mind
Aneet Chopra, IoT Growth and Innovation Forum 2015
Agenda
• Understand Value Drivers
• Anecdotal perspective
• Path to Transition
• Call to action
About the Presenter
• 15yr Tech Industry B2B (Virtualization, Security,
Manageability, CPU) & B2C Products (wearable, phone, tablet,
2in1)
• Embedded devices and platforms 9+ yr
• Sales and Business development expat leader for
ultra mobility and IoT in Asia
• Today: Director of IPaaS Strategy and Platform SW
Security for new growth business incldg IoT
• Evangelize new ventures especially in the field of
IoT
• MBA Wharton, MS UC Davis

8/22/2015
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The pursuit of IoT
Impact
Ubiquity
50B
$19T
$2T
Source: Accenture
Source: McKinseyAneet Chopra, IoT Growth and Innovation Forum 2015

8/22/2015
3
GatewayGateway Data Pipe GatewayGateway
Security
Framework
Manageability
Framework
Comms
Framework
Data Analytics
Service Orchestration
Centralized Monitoring
Data Pipeline…
Platform as a Service Layer
Comms Infrastructure
Big
Data
API
Services
Orchestration Data
Analytics
Data base
CRM
Silicon
Providers
OEM/
ODM
Service
Provider
S
E
C
U
R
I
T
Y
&
M
A
N
A
G
E
A
B
I
L
I
T
Y
Cloud
service
provider
Customized End User Application & Integrated Services
Health Retail Automotive Buildings Home/Consumer Others
Edge
Management
Verticals
System
Integrators
My Perspective of IoT Value Drivers
PSV/PSP
Smart City

8/22/2015
4
Developer Mindset
BUT !

8/22/2015
5
•Keeping up with advances in technology is non trivial
•Putting it all together, E2E, is extremely hard
•Existing infrastructure works..hard to justify ROI
•Hard to imagine new services, value add
•Lack of partnerships
•Long lead times for design win/implementation
Monetization is Complex….….
SO WHO WILL MAKE
MONEY IN THE VALUE
CHAIN?

8/22/2015
6
ANECDOTE REMOVED!
Data
Generate
Data
Generate
Data Flow
short and
long pipe
Data Flow
short and
long pipe Data
Acquisition
& storage
Data
Acquisition
& storage
Data
Orchestration
Data
Orchestration
Data
Manageability
Data
Manageability
Data SecurityData Security
Data AnalyticsData Analytics
Data APIData API
Data
Presentation
Data
Presentation
Data
Application
Data
Application
Data is the currency

8/22/2015
7
What do you want to be?
Commodity: Build things wearable, intelligent devices
Enablers: Provide IP, Platform, Data analytics, Security
Passage: Embedded Protocols, Wireless, 5G, Gateway
McKinsey “Sizing up the opportunity“ report suggests
“commodity” will generate <20% of the value. I concur.
How would I begin transformation?

8/22/2015
8
Path to Transition: Top 5 Steps
1. Closed system to open system
2. Organizational/Cultural
3. Key Architectural Competencies
4. Partnership and Alliances
5. New Business Models
• Connected, Connected, Connected
• Interoperability in a heterogeneous environment
• Mindset change
Closed System to Open System
Organizational, Cultural, Partners
• Inertia: Existing Infrastructure works, we have a process, we have a model
• Risk Taking, Change implies deviation from normal, inherent risk
• Are you structured to deliver on new capabilities, services; right skills
• Partnerships need to be setup as NO ONE has all E2E capabilities
• Standards (OIC, Allseen, Thread); Adoption of open sourceAneet Chopra, IoT Growth and Innovation Forum 2015

8/22/2015
9
• Again…Connected, Connected, Connected; Know the protocols
• Long term perspective scalable, open: How will 5G change what I do?
• Awareness of existing Infrastructure; Gateway
• Technologies exist but convergence is new, E2E in mind
• Sensors understanding and applicability with deep learning
• 3 Security domain : End point/TEE, security in motion, Edge/datacenter
• Has to start with root of trust
• Network Capacity & Manageability
Architectural Elements and Competencies
• Product centric to service centric
• Think of new simple usages? If you mine 5% of the data, you are ahead
• Most today are cost savings centric
• How do I maximize the value chain? Enlighted
• IT: A business partner, not an enabler
• Measure performance, KPI adapted to the new world
• Plan for long lead DW times IVI
• Define Efficient Frontier
New Business Models
Investment
Value
Proj A
Proj B
Proj D

8/22/2015
10
1. This is for real. NO ACTION will ensure you are late
2. Identify where you are in the value chain and which direction to extend
3. Determine your approach to monetization ( thing/device, IP/technology
supplier, Comms/Services)
• Data is the currency and center of it all
4. Look intrinsically on the path to transition
• Evaluate the top 5 steps pragmatically and see how it applies to your organization
• Develop Efficient Frontier
5. It’s a journey…HAVE FUN!!!
Call to action for all of you!
Thank You!
Contact:
Email : aneetchopra@gmail.com
PH: 510 2988225

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