Apple's iOS 11 is coming soon entailing dramatic changes to the App Store look & feel, as well "under the hood" meta changes which will likely effect the discoverability and user behavior. This deck summarizes the main changes we know of.
There are so many apps which are being developed each and everyday. So it become necessary to do 'App Store Optimization'. Here we going to talk about 'App Store Optimization' tips. Let us see. Visit: www.total-toolbar.com
1. The document discusses optimizing app store pages through testing different app icons, screenshots, and landing pages.
2. A case study shows that A/B testing different screenshots for a game dramatically increased conversions, with the new screenshots driving a 40% install rate compared to 6% for the original screenshots.
3. Future optimization recommendations include testing across different platforms, languages, device formats, and creative formats like video; and focusing optimization efforts on profiling and targeting top spending users.
App store optimization(optimize for app store search enginessocialraga
The document discusses important metadata factors for app store optimization (ASO) such as title, description, keywords, icon, screenshots, ratings, and reviews. The title and keywords are very important for ranking in search. The icon and screenshots should convey the brand and usefulness of the app to attract consumers. High ratings and positive reviews are also crucial as they influence users to install the app.
This presentation showcases several iOS demo applications including ones for car dealers, news websites, greeting cards, and restaurants. The car dealer app allows users to browse vehicle listings. The news app fetches headlines and allows reading articles on the iPad. The greeting card app lets users send cards to friends for different occasions. The restaurant app features an interactive menu for ordering and reviews.
This document provides an overview of key iPad features including the home screen, search screen, apps, settings, folders, and the App Store. It also includes instructions on how to bypass the iBoss web filter to access restricted sites, sign into an existing Apple ID, bookmark favorite websites to the home screen, and request apps through a provided form that must be filled out and submitted for approval.
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
This presentation shows users how to build their own Appafolio app for iPhone or iPad. You can download Appafolio at bit.ly/appafolio or visit our web site at appafolio.com to learn more.
Appiterate - world's only visual mobile editorAppiterate
Appiterate is the world's first WYSIWYG A/B testing platform for native mobile apps on iOS and Android. Appiterate helps app publishers optimize mobile apps. It lets you A/B test, manage your app content, analyze your app variations, deploy content in real-time and segment your user base.
There are so many apps which are being developed each and everyday. So it become necessary to do 'App Store Optimization'. Here we going to talk about 'App Store Optimization' tips. Let us see. Visit: www.total-toolbar.com
1. The document discusses optimizing app store pages through testing different app icons, screenshots, and landing pages.
2. A case study shows that A/B testing different screenshots for a game dramatically increased conversions, with the new screenshots driving a 40% install rate compared to 6% for the original screenshots.
3. Future optimization recommendations include testing across different platforms, languages, device formats, and creative formats like video; and focusing optimization efforts on profiling and targeting top spending users.
App store optimization(optimize for app store search enginessocialraga
The document discusses important metadata factors for app store optimization (ASO) such as title, description, keywords, icon, screenshots, ratings, and reviews. The title and keywords are very important for ranking in search. The icon and screenshots should convey the brand and usefulness of the app to attract consumers. High ratings and positive reviews are also crucial as they influence users to install the app.
This presentation showcases several iOS demo applications including ones for car dealers, news websites, greeting cards, and restaurants. The car dealer app allows users to browse vehicle listings. The news app fetches headlines and allows reading articles on the iPad. The greeting card app lets users send cards to friends for different occasions. The restaurant app features an interactive menu for ordering and reviews.
This document provides an overview of key iPad features including the home screen, search screen, apps, settings, folders, and the App Store. It also includes instructions on how to bypass the iBoss web filter to access restricted sites, sign into an existing Apple ID, bookmark favorite websites to the home screen, and request apps through a provided form that must be filled out and submitted for approval.
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
This presentation shows users how to build their own Appafolio app for iPhone or iPad. You can download Appafolio at bit.ly/appafolio or visit our web site at appafolio.com to learn more.
Appiterate - world's only visual mobile editorAppiterate
Appiterate is the world's first WYSIWYG A/B testing platform for native mobile apps on iOS and Android. Appiterate helps app publishers optimize mobile apps. It lets you A/B test, manage your app content, analyze your app variations, deploy content in real-time and segment your user base.
Appafolio enables users to create interactive iPad and iPhone apps without coding. It features 100% native apps, offline viewing capabilities, and easy updating of content. Popular brands like The Roots and 60 Minutes use Appafolio's proven platform. Users can create their first app in 2 minutes by registering, adding screens, images, videos, and sharing the app using a passphrase.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
App Store Optimization (ASO) is the process of optimizing an app's characteristics like name, keywords, screenshots and description to improve search visibility and downloads on app stores. Key aspects to optimize include the title, keywords, description, category, icon, screenshots and reviews. The optimization process involves choosing relevant keywords, localizing the app for different regions, selecting an appropriate category, and monitoring keywords to replace underperforming ones. The goal is to drive more traffic and installs through improved search rankings and discoverability on stores like the Apple App Store and Google Play.
The document outlines the tasks needed to plan and design a song making app called "Song Maker". It discusses picking a platform, identifying techniques to promote the app, and earning money. It then lists the specific tasks for the app's design, which include creating a website, writing a description, researching similar apps, designing fonts, icons, and a color scheme, including a music tune, and identifying the target audience and price point.
The document discusses redesigning a homepage interface. It addresses problems with the existing layout by making more space on the sides for easier viewing while focusing on the central content. Several sections are being reorganized or consolidated to improve user understanding of available information and what they can expect to find.
The document discusses opportunities for earning money by developing Android apps. It notes that the smartphone market is growing rapidly, creating many opportunities for monetization through app sales, in-app purchases, advertising, and selling app frameworks. Developing simple but useful apps can be highly lucrative. The document encourages readers to get started in app development through platforms like App Inventor and PhoneGap, and to continue learning in order to develop more advanced apps and earn higher revenues.
This document discusses six ways to monetize a mobile app: 1) Paid app, 2) Advertising, 3) In-app purchases, 4) Merchandizing, 5) Subscriptions, and 6) Sponsorships. It provides details on each method, including typical revenue models. For example, with a paid app Apple keeps 30% of revenue but customers are retained for life. Advertising requires many downloads to generate sizable money. In-app purchases provide flexibility with options like consumables and upgrades. The document promotes a company that develops optimized mobile apps and offers extensive reach and profitability through monetization solutions.
This document discusses the application bar in Windows Phone 8. It begins with an overview of what an application bar is and how to add one to a project. It then covers making the buttons on the application bar functional by adding click event handlers. The document also discusses text-based menu items, other properties that can be set for the application bar, and where to find best practices for application bars.
The document discusses 10 ways to monetize mobile apps: 1) Paid apps, 2) Advertising, 3) In-app purchases, 4) Web app subscriptions, 5) Subscriptions, 6) Sponsorships/promotions, 7) Lead generation, 8) Affiliate sales, 9) Analytics, and 10) Don't monetize. It provides details on each approach and considerations for user expectations, costs, market size, and doing the math to estimate potential revenue. The document concludes by noting different monetization strategies can be combined and that paid apps and advertising are easy starting points.
The document lists the top 10 companies based on the number of iPhone apps they have developed. GP Apps, which has developed over 250 apps across many categories, is ranked number 1. The majority of GP Apps' apps are priced at $0.99 with one free app. IndiaNIC, which focuses on spiritual books and has developed 200 apps, prices its apps between $0.99-$7.99 with one free app. Paragon Technologie, focused on language dictionaries with over 175 apps, has the highest prices ranging from $9.99-$59.99 and does not offer any free apps.
The document proposes an "Ultimate Productivity app" that combines word processing, spreadsheets, presentations, and citation features into a single app. It would integrate the functionality of existing Apple apps like Pages, Numbers, Keynote, and EasyBib to make it easier for students to complete school assignments and projects from a single mobile app. The app is intended for high school and college students to help improve their productivity.
Tomas Ruta - Growth Hacking Meetup #3 - The 80-20 guide to increasing app ins...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
The document outlines UI changes made to various screens in the iPhone 5, including repositioning icons and buttons on screens like the welcome screen, student screen, change picture screen, and contact us screen. Other changes included resizing icons on the home screen, removing the title bar from the forgot password screen, and changing titles and logos on screens like the welcome screen and change password screen. The changes were made by Mohamed Digwey on April 9, 2014.
This document outlines a proposed car maintenance app that would help users identify issues with their vehicles. The app would allow users to input details about their car, describe any sounds or lights they notice, and receive potential diagnoses and next steps. It aims to save users time and money by helping them address problems sooner without needing to visit a mechanic. The app would have an intuitive interface with graphics, animations and sound effects to guide users through the troubleshooting process. It seeks to help people of all ages and backgrounds better understand and care for their cars.
This document proposes a new Android app to help roadside vegetable and fruit vendors in India. The app would allow vendors to easily update prices, select the items they are selling, create bills for customers, and offer discounts. Key features include supporting multiple Indian languages, working offline without internet, and being lightweight to run on low-end smartphones. The goals are to bring more vendors onto the platform within a year and help them while avoiding losses from small pricing discrepancies. Initial earnings will be low but customer understanding and value of the app is expected to grow over time. The strategy is to start small, test the app, innovate based on feedback, and employ community building tactics and emotional branding.
July 2013 Meetup : Introduction To App Publish - Ujjwal KabraBlrDroid
This document introduces InMobi App Publish, which allows developers to easily distribute their Android apps to over 300 alternative app stores with a single submission process. It addresses the challenges of distributing to these stores individually, such as complex agreements and low return on investment. App Publish provides global reach, access to over 300 million additional Android users, and estimates over 1 billion downloads with less competition than Google Play. It offers features like marketing translations, image manipulations, and a single dashboard for reports and payments across all stores.
The document outlines potential features and layout for a new iPhone app called Luerzer's Archive. It includes standard iOS elements like a status bar, navigation bar, tab bar, and customization options. Content would be organized into sections for searching, browsing, and viewing interviews, ads, events and more. The app aims to provide an accessible archive of advertising work that users can view offline.
Our “App Creation Guide” will show you the step by step process to create your mobile app with the 3D Issue App Platform. You don’t need any coding knowledge!
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)TheTool - ASO Tool
App Store Optimization (AKA ASO or App Store SEO) is the process of optimizing a game or application in order to maximize its visibility in the Apple App Store, Google Play Store or other markets in Search (when users search on the app stores), Top Charts, and Featured, boost traffic to listing and improve conversion rate to generate the maximum volume of organic downloads.
ASO brings free high-quality users to your Android or iOS app and is the base of any Mobile Growth strategy.
App Store SEO = Traffic + Conversion
This process requires a critical understanding of how the stores work, the target user base, and the most relevant keywords potential users are typing or speaking to find apps or discover new ones.
In order to stay up-to-date with rapidly evolving app stores and the changes in their algorithms, we have decided to created the most updated guides to ASO strategy for the biggest markets: ASO Guide for Google Play Store and this ASO Guide for Apple App Store (iOS 13), that that we are now proudly presenting.
ENJOY this Apple iOS App Store Optimization guide! (Update 2020)
Appafolio enables users to create interactive iPad and iPhone apps without coding. It features 100% native apps, offline viewing capabilities, and easy updating of content. Popular brands like The Roots and 60 Minutes use Appafolio's proven platform. Users can create their first app in 2 minutes by registering, adding screens, images, videos, and sharing the app using a passphrase.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
App Store Optimization (ASO) is the process of optimizing an app's characteristics like name, keywords, screenshots and description to improve search visibility and downloads on app stores. Key aspects to optimize include the title, keywords, description, category, icon, screenshots and reviews. The optimization process involves choosing relevant keywords, localizing the app for different regions, selecting an appropriate category, and monitoring keywords to replace underperforming ones. The goal is to drive more traffic and installs through improved search rankings and discoverability on stores like the Apple App Store and Google Play.
The document outlines the tasks needed to plan and design a song making app called "Song Maker". It discusses picking a platform, identifying techniques to promote the app, and earning money. It then lists the specific tasks for the app's design, which include creating a website, writing a description, researching similar apps, designing fonts, icons, and a color scheme, including a music tune, and identifying the target audience and price point.
The document discusses redesigning a homepage interface. It addresses problems with the existing layout by making more space on the sides for easier viewing while focusing on the central content. Several sections are being reorganized or consolidated to improve user understanding of available information and what they can expect to find.
The document discusses opportunities for earning money by developing Android apps. It notes that the smartphone market is growing rapidly, creating many opportunities for monetization through app sales, in-app purchases, advertising, and selling app frameworks. Developing simple but useful apps can be highly lucrative. The document encourages readers to get started in app development through platforms like App Inventor and PhoneGap, and to continue learning in order to develop more advanced apps and earn higher revenues.
This document discusses six ways to monetize a mobile app: 1) Paid app, 2) Advertising, 3) In-app purchases, 4) Merchandizing, 5) Subscriptions, and 6) Sponsorships. It provides details on each method, including typical revenue models. For example, with a paid app Apple keeps 30% of revenue but customers are retained for life. Advertising requires many downloads to generate sizable money. In-app purchases provide flexibility with options like consumables and upgrades. The document promotes a company that develops optimized mobile apps and offers extensive reach and profitability through monetization solutions.
This document discusses the application bar in Windows Phone 8. It begins with an overview of what an application bar is and how to add one to a project. It then covers making the buttons on the application bar functional by adding click event handlers. The document also discusses text-based menu items, other properties that can be set for the application bar, and where to find best practices for application bars.
The document discusses 10 ways to monetize mobile apps: 1) Paid apps, 2) Advertising, 3) In-app purchases, 4) Web app subscriptions, 5) Subscriptions, 6) Sponsorships/promotions, 7) Lead generation, 8) Affiliate sales, 9) Analytics, and 10) Don't monetize. It provides details on each approach and considerations for user expectations, costs, market size, and doing the math to estimate potential revenue. The document concludes by noting different monetization strategies can be combined and that paid apps and advertising are easy starting points.
The document lists the top 10 companies based on the number of iPhone apps they have developed. GP Apps, which has developed over 250 apps across many categories, is ranked number 1. The majority of GP Apps' apps are priced at $0.99 with one free app. IndiaNIC, which focuses on spiritual books and has developed 200 apps, prices its apps between $0.99-$7.99 with one free app. Paragon Technologie, focused on language dictionaries with over 175 apps, has the highest prices ranging from $9.99-$59.99 and does not offer any free apps.
The document proposes an "Ultimate Productivity app" that combines word processing, spreadsheets, presentations, and citation features into a single app. It would integrate the functionality of existing Apple apps like Pages, Numbers, Keynote, and EasyBib to make it easier for students to complete school assignments and projects from a single mobile app. The app is intended for high school and college students to help improve their productivity.
Tomas Ruta - Growth Hacking Meetup #3 - The 80-20 guide to increasing app ins...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
The document outlines UI changes made to various screens in the iPhone 5, including repositioning icons and buttons on screens like the welcome screen, student screen, change picture screen, and contact us screen. Other changes included resizing icons on the home screen, removing the title bar from the forgot password screen, and changing titles and logos on screens like the welcome screen and change password screen. The changes were made by Mohamed Digwey on April 9, 2014.
This document outlines a proposed car maintenance app that would help users identify issues with their vehicles. The app would allow users to input details about their car, describe any sounds or lights they notice, and receive potential diagnoses and next steps. It aims to save users time and money by helping them address problems sooner without needing to visit a mechanic. The app would have an intuitive interface with graphics, animations and sound effects to guide users through the troubleshooting process. It seeks to help people of all ages and backgrounds better understand and care for their cars.
This document proposes a new Android app to help roadside vegetable and fruit vendors in India. The app would allow vendors to easily update prices, select the items they are selling, create bills for customers, and offer discounts. Key features include supporting multiple Indian languages, working offline without internet, and being lightweight to run on low-end smartphones. The goals are to bring more vendors onto the platform within a year and help them while avoiding losses from small pricing discrepancies. Initial earnings will be low but customer understanding and value of the app is expected to grow over time. The strategy is to start small, test the app, innovate based on feedback, and employ community building tactics and emotional branding.
July 2013 Meetup : Introduction To App Publish - Ujjwal KabraBlrDroid
This document introduces InMobi App Publish, which allows developers to easily distribute their Android apps to over 300 alternative app stores with a single submission process. It addresses the challenges of distributing to these stores individually, such as complex agreements and low return on investment. App Publish provides global reach, access to over 300 million additional Android users, and estimates over 1 billion downloads with less competition than Google Play. It offers features like marketing translations, image manipulations, and a single dashboard for reports and payments across all stores.
The document outlines potential features and layout for a new iPhone app called Luerzer's Archive. It includes standard iOS elements like a status bar, navigation bar, tab bar, and customization options. Content would be organized into sections for searching, browsing, and viewing interviews, ads, events and more. The app aims to provide an accessible archive of advertising work that users can view offline.
Our “App Creation Guide” will show you the step by step process to create your mobile app with the 3D Issue App Platform. You don’t need any coding knowledge!
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)TheTool - ASO Tool
App Store Optimization (AKA ASO or App Store SEO) is the process of optimizing a game or application in order to maximize its visibility in the Apple App Store, Google Play Store or other markets in Search (when users search on the app stores), Top Charts, and Featured, boost traffic to listing and improve conversion rate to generate the maximum volume of organic downloads.
ASO brings free high-quality users to your Android or iOS app and is the base of any Mobile Growth strategy.
App Store SEO = Traffic + Conversion
This process requires a critical understanding of how the stores work, the target user base, and the most relevant keywords potential users are typing or speaking to find apps or discover new ones.
In order to stay up-to-date with rapidly evolving app stores and the changes in their algorithms, we have decided to created the most updated guides to ASO strategy for the biggest markets: ASO Guide for Google Play Store and this ASO Guide for Apple App Store (iOS 13), that that we are now proudly presenting.
ENJOY this Apple iOS App Store Optimization guide! (Update 2020)
To update an app's settings for publishing on app stores:
1. Navigate to the 'Settings' tab and 'Application Info' section to change display information like the app icon, splash screen, loading images, and Play Store feature image.
2. Choose the app name for both app stores and for how it appears on users' phones.
3. Fill out additional details like description, synopsis, keywords, and support URL.
4. Press 'Save' to publish the changes.
To update an app's settings for publishing on app stores:
1. Navigate to the 'Settings' tab and 'Application Info' section to change details like the app name, icon, splash screen, descriptions, and keywords.
2. Ensure the app icon is 1024x1024 pixels and splash screen is 1080x1920 pixels in PNG format.
3. Set the Play Store feature image and loading images for tabs and product pages.
4. Fill out additional details, choose a support URL, and save the changes.
This document provides tips for optimizing mobile apps to rank higher in app store search results. It discusses factors like app description, screenshots, videos, reviews/ratings, social media integration, targeting the right audience, and localization. The goal of app store optimization is to drive more traffic and downloads by improving search visibility. Key factors that influence rankings include number of downloads, uninstalls, reviews, ratings, and social media engagement. Regularly updating the app based on user feedback can also help optimize rankings over time.
Keyword Research: Finding 100's of Keywords With The Click Of A Button
Analyzing Keyword
Generating App Title
Writing your way for Ranking #1
How to use main keyword and secondary keyword within description
First Impressions are Crucial
Split Testing your Icon
Bonus- To Increase Downloads
App Reviews Importance and Methods
Get Featured
Partnership, Influencers, Marketing and PR
Social Media Marketing
Viral Loops & Referrals
Paid App Installs
LTV
Re-Engagement
The document outlines quality standards and requirements, known as the "quality bar", for applications in the Windows Phone Store. It defines requirements in several areas such as user experience, design, performance, and more. Applications must meet all "must fix" requirements, which include things like having no critical bugs, following Windows Phone design guidelines, providing smooth performance, and being localized correctly. The document provides examples of specific issues that would require fixes or improvements.
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
This document discusses app store optimization (ASO) which is important for app marketing and rankings. It notes that apps are increasingly how people access the internet, with over 2,300 new apps published daily. Good ASO includes optimizing an app's metadata like name, description, keywords and screenshots to target relevant searches and rank higher in app stores. The top mobile platforms are iOS, Google Play, and others. ASO considers on-page elements like these as well as off-page factors like ratings, downloads and social signals.
The document provides instructions for creating a new application in Salesforce:
1. Enter "Recruiting" for the app label and name, and "Manage positions, candidates, and job applications, and track job postings on employment websites" for the description.
2. Accept the default logo and included tabs.
3. Make the app visible to Standard User and System Administrator profiles.
4. Click Save to complete the new application setup.
This document discusses strategies for user acquisition through organic and paid channels. It begins by covering organic user acquisition techniques like keyword research, creating appealing app store metadata, and leveraging user reviews. It then covers paid user acquisition channels like Facebook ads, Google Ads, and mobile ad networks. Key recommendations include choosing keywords strategically, split testing app assets, building communities on social media, and attributing the relationship between paid and organic installs for better ROI. The document provides checklists and examples to help optimize different acquisition tactics.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Ten tips are provided to increase app install conversions by optimizing the app store listing. The tips include: 1) Testing different screenshots and icons to improve first impressions; 2) Diversifying elements like screenshots, videos, and descriptions to engage exploring users; 3) Switching screenshots frequently to increase install rates; 4) Writing concise descriptive first lines; 5) Tailoring creatives for different app stores; 6) Adding an app video to increase installs; 7) Designing effective poster frames; 8) Focusing videos on the first 10 seconds; 9) Refreshing creatives with each release; and 10) Localizing content. Regular testing and optimization of app store listings can significantly increase conversion rates and reduce user acquisition
Introduction to ASO for Google Play StoreIrfan Arghi
Short presentation about AppStore Optimization on Google Play for beginner who wants to know the basic of ASO. This material was presented on my webinar with Gameloft during students game competition
Detailed instructions about how you can customize you destination guide App that was created with the GuideMaker Engine.
Find more info at www.wantmyguide.com
This document proposes a skincare and cosmetics tutorial app called Venustas that would provide video tutorials, articles, and links to products. It would be targeted at current cosmetics consumers and potential future consumers aged 16-18. The app would be accessible on tablets and phones and have useful search and filter options. Competition in the space is analyzed, with advantages and disadvantages of similar apps noted. Technical requirements, user experience considerations, development needs, costs, and promotion strategies are outlined. The app aims to be a comprehensive hub for beauty and skincare information.
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
This document provides a marketing plan for a mobile app that provides lecture videos from top professors around the world. The plan outlines situational analysis of the target market of 17-25 year olds who prefer mobile learning. It details goals, strategies, and tactics to promote the app through social media and networking sites. Key features for free and premium versions are identified to attract users and premium subscribers. An implementation plan outlines developing the app infrastructure, database, and promotion over the first year.
3. Title and Subtitle
➢ The app title has been shortened from 50 to 30 characters.
➢ The title, when displayed in search, shows only 18-21 characters.
➢ The new subtitle, which appears under the title, is 30 characters.
➢ The subtitle, when displayed in search, shows only 25 characters.
➢ If there is no subtitle, the app’s secondary category will be shown
instead.
4. The Search Results New Design
If there are more than two screenshots,
three will be displayed on search
If the screenshot or video is horizontal,
only the first one will be displayed.
Videos will auto-play on mute.
5. Top PaidTop Free Are Hidden, Top Grossing Is Gone
Games AppsThe top lists now only appear when scrolling down in
the GamesApps tabs
6. The GET Button Converts More
➢ The GET button is now located in the center of the screen.
➢ When the user starts scrolling down the GET button (and the app icon) follows in the top bar - making it easier
to install.
7. New Promo Text and Changing the Description
➢ Promo text is a new field of 170 characters which can be updated
constantly, without a version update.
➢ It is right under the screenshots and above the full description.
➢ In order to read the full description, you have to tap “more”.
➢ The description is immutable between new app versions.
➢ The description should allow users to know what types of access
(e.g., location, contacts, calendar, etc.) are requested by the app, and
what aspects of the app will not work if the user does not grant
permission.
8. The Review Gets Bigger
➢ The app’s rating is presented under the icon, together with the app ranking within the top categoryoverall.
➢ The rating won’t get deleted with each new version from now on and it can be reset manually if needed.
➢ When scrolling the app’s page, if the app is installed already, there is a new “Tap to Rate” layer & open reviews.
10. Endless Apps – Developers Cross-Promotion and Competition
➢ When scrolling all the way down in the app page, there is a new section showing more apps by the developer.
➢ Under the new developer section, there is another new “you may also like” section with similar apps.
11. Videos Are Getting Real Attention
➢ From now on, you can add up to three promo videos to the store and localize them.
➢ When scrolling the search results or entering an app’s page, the video is muted and auto-plays.
➢ The video can be vertical or horizontal, and it gets much more attention when scrolling in the search results.
13. And Many More Design Changes
➢ When searching, the auto-complete shows 7 results (previously 10) in a much bigger font.
➢ When users enter an app page that is already installed, the first field will be What’s New in the last version.
➢ In the new Updates tab you can now see the first two lines of text for each update.
14. In-App Purchases and Subscriptions
➢ Now each app can have up to 20 in-app purchases/subscriptions.
➢ There should be an option to make in-app purchases from the page itself (not yet released in the iOS 11 Beta).
➢ The name of the in-app purchase packages will also get indexed and will be searchable.
15. Additional updates
➢ Data Use and Sharing: Developers may not attempt, facilitate, or encourage others to identify users or
reconstruct user profiles based on data that has been collected in an "anonymized", "aggregated", or otherwise
non-identifiable way;
➢ In-App Purchase: Apps may use in-app purchase currencies to enable customers to 'tip' digital content
providers in the app;
➢ App Store Reviews: Custom review prompts are not allowed. Developers should use the provided API to
prompt users to review their app; this functionality allows customers to provide an App Store rating and review
without the inconvenience of leaving the app.
16. Additional updates
➢ Subscriptions: Developers who offer an auto-renewing subscription must provide ongoing value to the
customer, and the subscription period must have a duration of at least seven days and be available across all of
the user’s devices
➢ Software Requirements: Apps must run on the most current OS. Developers should keep their apps up-to-date
and ensure that they phase out any deprecated features, frameworks or technologies that will no longer be
supported in all future versions of an OS.
➢ Binary Options: Apps that facilitate binary options trading are not permitted on the App Store moving forward.
17. Thank you
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