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![1981 1995 2016
Personal Computers The Internet Internet of Things (IoT)
Social
Mobile
Voice UIs
SaaS
Drones Robots
Virtual reality
Augmented reality
Big data
Linked data
Open data
Glasses
Goggles
Wearables
AI 2.0
Machine learning
Predictive analytics
CNC
3D printing
Cloud computing
on-demand
4Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016
Technological change comes in waves,
which interact to create “combinatorial innovation.”[1]
– Work has gone digital.
– People have connected.
– Now, things are connecting, too.
[1] Hal Varian](https://image.slidesharecdn.com/iotproduct-161025204111/85/Io-t-product-Jobst-Shielding-4-320.jpg)
Uploaded byJobst Incorporated
Io t product Jobst Shielding
The document discusses how the Internet of Things (IoT) will shape future product design. It notes that as software and connectivity continue to spread, physical products will increasingly become smart connected systems and services. The IoT will see things like home appliances, industrial equipment, vehicles, and other physical devices connect to the internet and each other. This will lead to integrated product-service ecosystems and a shift in designers' roles from planning individual objects to participating in complex adaptive systems. By 2020, around 50 billion devices are expected to be internet-connected.
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- 1. Hugh Dubberly, DubberlyDesign Office Stephen B. Wilcox, Design Science presentations.dubberly.com/IoT_product.pdf Design in Plastics Conference Providence June 22, 2016 How the Internet of Things will shape future product design
- 2. 2222Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 ...we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy... — Marc Andreessen, founder, Netscape and Andreessen-Horowitz Wall Street Journal OpEd www.wsj.com/articles/SB10001424053111903480904576512250915629460 “...software is eating the world.
- 3. 3333Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 “If you went to bed last night thinking you’re an industrial company, you’re going to wake up this morning as a software and analytics company.” — Jeff Immelt, Chairman and CEO, General Electric Minds + Machines 2014 www.ge.com/stories/industrial-internet
- 4. 1981 1995 2016 PersonalComputers The Internet Internet of Things (IoT) Social Mobile Voice UIs SaaS Drones Robots Virtual reality Augmented reality Big data Linked data Open data Glasses Goggles Wearables AI 2.0 Machine learning Predictive analytics CNC 3D printing Cloud computing on-demand 4Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Technological change comes in waves, which interact to create “combinatorial innovation.”[1] – Work has gone digital. – People have connected. – Now, things are connecting, too. [1] Hal Varian
- 5. 55DDDDuDDuDuubbbbbbbbbbb eerererererlylylylylyyly DDDDDDesesssssigigggggnnnOffffififififiicececececece ·· HHHowwwwww ttttthehehehehehe IIIIIntntntnteeeere nnnenenn tt ofofofofofo TTTTThhihhhih ngngngngngs (I(II(IIoToToToTT)))) will ssssshahahahahahapepepepepepe ffffuutututututtuuruuuru ee prprprprprpp odducucucucuctttttt ded siiigngnnggngngngnn ··· JJJJJununununneeeee 22, 202020202020220202016161 2016 is like 1981 and 1995 all over again. You can see the next wave coming. It goes by many names: – Internet of Things (IoT) – Internet of Everything, Cisco – Industrial Internet, GE – Smarter Planet, IBM – Living Services, Accenture – Platform World, Sapient.Publicis – Social CRM or Social Business – Digital Engagement – Digital Transformation
- 6. 6Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 The change has already begun, for example Amazon announced AWS IoT, also testing pop-up stores in malls featuring IoT devices and Echo. GE hired 2,000 engineers in San Ramon, builds Predix platform, GE Digital now has 30,000 employees. Sears opens a series of “Connected Home” showcase stores. Target launches “Open House” IoT showcase store in San Francisco.
- 7. Fixed communications Mobile communications Computers Consumer electronics and medicaldevices Industrial devices (military and aerospace) Automotive 2013 2014 2015 2016 2017 2018 2019 2020 10b 20b 30b 40b 50b 7Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 By 2020, ~50 billion devices will be connected to the Internet; today, ~7 billion computers and tablets are connected. Sources: The Economist and Cisco
- 8. 8Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22,, 2016 “Design has also evolved from the design of objects both physical and immaterial, to the design of systems, to the design of complex adaptive systems. This evolution is shifting the role of designers; they are no longer the central planner, but rather participants within the systems...” — Joi Ito, Director, MIT Media Lab “Design and Science”, January 11, 2016
- 9. Product Service 9Dubberly DesignOffice · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Traditionally, “products” has meant not just hard goods but also information and services.
- 10. Product Service 10Dubberly DesignOffice · How the Internet of Things (IoT) will shape future product design · June 22, 2016 In the last 20–30 years, “services” have become a way to deliver “products.”
- 11. Product Service Ecologies 11DubberlyDesign Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 More recently, services are connecting to integrated systems, forming product service ecologies—networks of products, services, people, and their interaction.
- 12. 1. Product 2. Smartproduct Software 3. Smart, connected product Remote devices Software 4. Product system Planters Combine harvesters Tillers Tractors Farm Equipment System Remote devices Software 5. Systems of systems Irrigation System Irrigation nodes Irrigation application Field sensors Weather Data System Weather data application Weather forecastsWeather maps Rain, humidity, temperature sensors Farm Management System Seed Optimization System Seed database Farm performance database Seed optimization application Planters Combine harvesters Tillers Tractors Farm Equipment System Remote devices Software 12Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 —Michael Porter and James Heppelmann, How Smart, Connected Products Are Transforming Competition Harvard Business Review, November 2014 https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition Harvard Business School professor Michael Porter writes about systems of systems.
- 13. Source: Automotive Sensorsand Electronics Expo 2015—http://www.automotivesensors2015.com/ The average vehicle includes 60–100 sensors; that figure may grow to 200 by 2020. Source: The New York Times—http://www.nytimes.com/2010/02/05/technology/05electronics.html In 2010, basic cars included 30 microprocessors; luxury cars had as many as 100. 1. Product 2. Smart product Software 13Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Products are becoming “smart.” Product + Sensor + Computer = Smart Product
- 14. 1. Product 2. Smartproduct Software 3. Smart, connected product Remote devices Software 14Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Sets of smart products are connecting. Smart Product + Network + Cloud Service = Smart, Connected Product
- 15. 1. Product 2. Smartproduct Software 3. Smart, connected product Remote devices Software 4. Product system Planters Combine harvesters Tillers Tractors Farm Equipment System Remote devices Software 15Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Sets of connected products form product systems. Smart, Connected Product + other Smart, Connected Products = Product System
- 16. 1. Product 2. Smartproduct Software 3. Smart, connected product Remote devices Software 4. Product system Planters Combine harvesters Tillers Tractors Farm Equipment System Remote devices Software 5. Systems of systems Irrigation System Irrigation nodes Irrigation application Field sensors Weather Data System Weather data application Weather forecastsWeather maps Rain, humidity, temperature sensors Farm Management System Seed Optimization System Seed database Farm performance database Seed optimization application Planters Combine harvesters Tillers Tractors Farm Equipment System Remote devices Software 16Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Systems connect to other systems, forming ecologies. Product Systems + other Product Systems = Product-Services Ecology
- 17. 17Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 Farms are becoming automated factories. Plants are attached to sensors, connected to networks, generating data.
- 18. Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 Macro view: processed satellite images of crop growth over time, e.g., central Iowa, March 29 to October 23, in 8 day increments. Algorithms automatically align images, remove clouds, and detect vegetation.
- 19. 191191919Dubberly Design Office· How the Internet of Things (IoT) will ssssssssssssssshahhhhhhhhaaahahhahaaapeepppeppepepppp fffututututurururuurururuurururuurruururureeeeeeeeeeeee prprrrrrrrrrrrrrrprprprppp odoodododododododododoodoodododododucuuuuuuuuuuuucucuctttt dedddddddddededesisisisigngngngnggg · JJJJJJJJJJJJJJJJJJJJunununununununununununuuunununeeee 222222,,,,,,, 202222222222222220202016161616 Daily weather data can augment machine learning. Precipitation, temperature, wind direction and speed, snow cover, and cloud cover can aid forecasting.
- 20. 72 64 56 48 Production(millionbu) 40 32 24 16 8 72 64 56 20Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 201622net of Things (IoT) 01enel ro g e 22b i Last year, Descartes Labs used satellite and weather data and machine learning to make the first entirely automated forecasts of crop production.
- 21. Music Listener iPod HardwareSoftware Networked Service Marketplace iTunes iTunes Store Record Companies Artists MENU 21Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 iPod was the proto-IoT device—an integrated system of hardware, software, and networked services.
- 22. Ride Seeker Driver Database MatchingService GPS Maps Members Drivers CarPhone Phone 22Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 VCs are no longer funding stand-alone apps; Uber isn’t just an app; it’s an IoT platform for logistics.
- 23. Customer database Batteries Microprocessor Cloud Connected Mobile App Speaker AI machine-learning system Microphone Wi-Fi 23DubberlyDesign Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Last fall, Mattel relaunched Barbie, as a smart, connected product. Barbie + sensor + computer + network + cloud services = Eliza 2016 – Recognizes you and what you say – Learns about you – Converses with you, using 8,000 pre-recorded phrases – Extends up to 120 exchanges https://en.wikipedia.org/wiki/ELIZA http://www.nytimes.com/2015/09/20/magazine/barbie-wants-to-get-to-know-your-child.html http://www.nytimes.com/2015/10/16/business/mattel-aims-to-reanimate-sales-with-interactive-barbie.html
- 24. Business Marketing Mar-com CRM MM DB Member Marketing Database Business New products+ services built on the MMDB. Additional products + services Marketing Mar-com CRM MM DB 24Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Now imagine Barbie’s AI connected to a CRM system. “Have you told Grandma what you’d like for your birthday?” CRM (Customer Relationship Management) has moved from outsourced service... Before / existing ...to core business function. You have to recognize your customers in real-time. After / emerging
- 25. Customer database BatteriesMicroprocessor Cloud Speaker AI machine-learning system Microphone Wi-Fi 25Dubberly DesignOffice · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Catalia Health is developing Mabu, a personal healthcare companion. Robot + touch-screen + network + cloud services = Mabu – Recognizes you and what you say – Learns about you – Imports data from health trackers – Converses with you about your condition – Reminds you to take medications – Connects with HCPs
- 26. 26Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 Many companies are working on robots— almost all are networked systems connected to the cloud. Sony Qrio Asus Zenbo Boston Dynamics Atlas VGo Telepresence
- 27. HCP Wi-Fi Website Sensor RAM Phone Patient Family Cloud Blood App Analytics engine 27Dubberly DesignOffice · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Medical devices are connecting to the cloud, too, including pacemaker-defibrillators, auto-injectors, and glucometers. Smart, connected glucometers can alert family and HCPs about extreme lows; they also collect data automatically and help users see trends and make correlations.
- 28. 1. Product Glucometer +processor = computer that can run apps; e.g., bolus calculator, calorie estimator and tracker. 2. Smart product Software 3. Smart, connected product Remote devices Software When a glucometer connects to a smart-phone, cost can come down, because the meter can build on the phone's processor and display. Plus data can be shared with family and HCPs. 4. Product system Monitor Syringe Cartridge Vial Pump Glucose Management System A near continuous glucose monitor can be coupled with an insulin pump, forming a glucose management system. Remote devices Software 5. Systems of systems The glucose management system can connect with many other systems, such as EMRs, remote alerting, patient population management, drug interaction monitoring, pharmacy order management, and billing. Monitor Syringe Cartridge Vial Pump Management System Health Management System Pharmacy Order Management System EMR System Remote Alerting System Drug Interaction Monitoring System Billing System Patient Population Management System Remote devices Software 28Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 In the future, medical products will no longer stand alone. Increasingly, they will exist in complex networked service webs.
- 29. Patient Web +mobile Bio-med engineers Researchers Designers HCPs Individual view Individual view Aggregate view Individual view Devices Cloud Integrated databases Company views Patient view - My Record - Messages - Appointments - Billing - Support Patient ID# Patient ID# Patient ID# All Patient Data My Record 29Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Unified patient and device data will afford useful views to many constituents.
- 30. Integrated databases Company views Patient ID# PatientID# Patient ID# All Patient Data Patient Bio-med engineers Researchers Designers HCPs Individual view Individual view Aggregate view Individual view Devices Cloud Benefit = better experience Web + mobile Patient view - My Record - Messages - Appointments - Billing - Support - Clearer picture of health status - Alerts on possible problems - Personalized communications - Record of appointments My Record 30Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Patients can know much more about what’s happening and can share information with family, friends, and HCPs.
- 31. Integrated databases Company views Patient ID# PatientID# Patient ID# All Patient Data Patient Bio-med engineers Researchers Designers HCPs Benefit = higher patient sat Individual view Individual view Aggregate view Individual view Devices Cloud Web + mobile Patient view - My Record - Messages - Appointments - Billing - Support My Record 31Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 HCPs can receive a more holistic view of each patient and can manage groups of patients more efficiently.
- 32. Patient Bio-med engineers Researchers Designers HCPs Benefit =lower costs Individual view Individual view Aggregate view Individual view Devices Cloud Web + mobile Integrated databases Company views Patient view - My Record - Messages - Appointments - Billing - Support Patient ID# Patient ID# Patient ID# All Patient Data My Record 32Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Bio-med engineers can better manage equipment, improve service, and reduce support costs.
- 33. Patient Bio-med engineers Researchers Designers HCPs Benefit =more efficient ops Individual view Individual view Aggregate view Individual view Devices Cloud Web + mobile Integrated databases Company views Patient view - My Record - Messages - Appointments - Billing - Support Patient ID# Patient ID# Patient ID# All Patient Data My Record 33Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Researchers can learn from aggregate data, to improve procedures and care-facility operations.
- 34. Patient Bio-med engineers Researchers Designers HCPs Benefit =improved next gen products Individual view Individual view Aggregate view Individual view Devices Cloud Web + mobile Integrated databases Company views Patient view - My Record - Messages - Appointments - Billing - Support Patient ID# Patient ID# Patient ID# All Patient Data My Record 34Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Designers can get detailed usage data, to improve next generation products.
- 35. 35Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 What does this mean for designers, developers, and product managers?
- 36. networked service user recognized by receives uniqueresponse from 36Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Networked services can recognize their users and respond uniquely.
- 37. networked service user recognized by receives uniqueresponse from data collect 37Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Networked services collect information as a natural part of operating.
- 38. networked service user recognized by receives uniqueresponse from continuously revised by designerdata collect informs 38Dubberly Design Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 Networked services change continuously.
- 39. 399Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 “...designing networked services requires a new way of thinking about a product and its development.” — Tim Misner, Oracle Software Architect
- 40. Product Manager stand-alone product Product-service Ecology Planner datanetworked platform 40DubberlyDesign Office · How the Internet of Things (IoT) will shape future product design · June 22, 2016 “...internal discussion changes from ‘what features or quality level do we think our products need?’ to ‘what data can we collect about our features and quality?’”
- 41. 41Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 The Internet of Things, signals a larger cultural shift...
- 42. 4244424424242422242424424242424222244224442244DuuDubbbbbbbbbbbbbeeeeeererreeerrlylylylyyyyy DDDDesessssesigigiggigiggnnnnnn OOOfffiiiceceeee··· HHHHHHHowoowowowowowowowoow tttheheh IIntntnterernenett ofof TThingngss (IoToT)) wiwillll sshahaapepeppepepeppp futu ure product design · JJunune 22, 200016161 from Industrial age to Information age
- 43. 43Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 ...and a corresponding shift in the nature of products.
- 44. 4444444Dubberly Design Office· How the Internet of Things (IoT) will shape future product design · June 22, 2016 from the design of Objects to adaptive systems orchestrating Experiences
- 45. hugh@dubberly.com sbw@dscience.com Presentation posted at presentations.dubberly.com/IoT_product.pdf Specialthanks to Bob Grace Ryan Reposar