Sensing-as-a-Service: Prepare for the Next Business Model for Internet of Things Day 1 - Tuesday, April 21, 2015 9:50 - 10:15 am Once we are able to categorize the ownership of data on the Cloud, we will be able to offer "Sensing-as-a-service" -- that is, the ability to provide a free or chargeable service to any person who wishes to view or manipulate the data. This presentation discusses the benefits of IOT-as-a-Service, including harnessing the creativity of application developers, participatory sensing, reducing the cost of data acquisition, pay-per-use cloud computing, and more. It is also possible to aggregate different sensor data sources and create many innovative applications such as combining between parking sensor data and public transport data, between environmental data and flood detection data, between river quality data and fertility of soil data. An IOT service provider will be able to provide such services, thus opening many opportunities to generate new ways of monitoring and managing valuable assets. This seems to be the next wave of Cloud services where "Sensing-as-a-Service" will become the new IOT business model. The presentation will provide a different perspective on how to monetize IOT for business executives, who are interested in utilizing IoT applications to increase efficiency and build new business models.

1. 4/7/2015 IoT Global Innovation Forum 2015
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5Program Schedule
Note: Subject to change. Additional speakers to be announced.
Day 1 ­ Tuesday, April 21, 2015
7:00 ­ 5:30 On­Site Registration Open
7:00 ­ 8:30 Networking Breakfast
Opening Keynote Address
8:30 ­ 9:00
The Internet of Things: What Does it Take to Make the Internet of
Everything Real?
> abstract
Kip Compton
Vice President, IoT Systems & Software Group, Cisco
bio
Defining and Refining the IoT Business Model
9:00 ­ 10:15
Moderator
Jack Levin
Partner
Venetia Systems,LLC
bio
The ABCs of Industrial Internet of Things, or What Does It Take to
Succeed in Industrial IoT
> abstract
Mike Krell
Lead Internet of Things Analyst, Moor Insights & Strategy
bio
Industrial IoT in the Real World: Driving IT/OT Convergence
> abstract
Christoph Inauen
Vice President, Internet of Things, SAP
bio
Sensing­as­a­Service: Prepare for the Next Business Model for Internet of
Things
> abstract
Dr. Mazlan Abbas
CEO, REDtone IOT
bio
10:15 ­ 10:45 Networking Break
10:45 ­ 11:10
The Unbearable Lightness of IOT Forecasting
> abstract
Marc Jadoul
Strategic Marketing Director, Customer and Market Insight, Alcatel­Lucent
bio
Transforming IoT Data for Immediate Value
11:10 ­ 12:00
pm Moderator
Tom Kerber
Director, Research, Home Controls & Energy
Parks Associates
bio
The Real­World Value of Big Data and IoT
> abstract
Jason Kolb
CTO, Uptake Technologies LLC
bio
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Unleashing Value from Analyzing Data Generated by Internet of Things
> abstract
Peter Jensen
CEO, ParStream
bio
12:00 ­ 1:15 Networking Luncheon
1:15 ­ 1:45
The Commercial / Industrial End User Perspective: Why Companies Adopt
IoT Technologies, Deployment Plans, and Feedback to Date
> abstract
Keith Kreisher
Executive Director
International M2M Council
bio
The Democratization of Data (Discussion Panel)
> abstract
1:45 ­ 2:50
Allen Proithis
President & Founder, wot.io
bio
Mark Castleman
Entrepreneur in Residence
Bell Labs/Alcatel­Lucent
bio
Bill Podrasky
Executive Vice President
Stream Technologies Ltd
bio
David Formisano
Director of Strategy
Internet of Things Group
Intel Corporation
bio
James Brehm
Founder and Technology Evangelist
James Brehm & Associates
bio
2:50 ­ 3:20 Networking Break
New Requirements for Building the IoT
> abstract
3:20 ­ 3:50
Raj Vaswani
Co­Founder and CTO, Silver Spring Networks
bio
IoT Advances and Architectures: Driving Operational and Performance Gains
3:50 ­ 4:15
Operational Considerations to Leverage Performance
> abstract
Dr. Mohammad Shakouri
Chairman, WiMAX Forum
bio
4:15 ­ 4:40
Using Advanced Analytics / IOT to Predict Field Equipment Failures
> abstract
Jeff Newman
Vice President, Business Development, IoT/M2M, Illuminate360
bio
4:40 ­ 5:05
The Factory Data Revolution ­ Two Stories of the Plant Floor
> abstract
Nathan Oostendorp
CTO & Co­Founder, Sight Machine Inc.
bio
5:05 ­ 5:30
Edge Processing in IoT­ The Emerging Trend, and Why It Is Important
> abstract
Shanmugasundaram Murugesan
Associate Director, Product Engineering, Happiest Minds
bio
5:30 ­ 6:30 Networking Reception
Day 2 ­ Wednesday, April 22, 2015
7:00 ­ 5:00 On­Site Registration Open

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7:00 ­ 8:30 Networking Breakfast
Morning Keynote Address
8:30 ­ 9:00
Makers, Multiplied
> abstract
Andrew Bolwell
Chief Disrupter, Technology Vision & Strategy
Hewlett­Packard
bio
Smart Buildings and the Enterprise Internet of Things
9:00 ­ 10:15
Moderator
Laura DiDio
Systems Research & Consulting
Strategy Analytics
bio
Fortifying Energy Resiliency Through IoT­enabled Centralized Facilities
Management
> abstract
Tom Willie
CEO, Blue Pillar
bio
EMaaS: Using IoT to Tackle Massive Energy Waste in Commercial
Buildings
> abstract
Greg Fasullo
Chief Executive Officer, EnTouch Controls
bio
The Next Disruptive Innovation in Buildings
> abstract
Vladi Shunturov
Cofounder and CEO, Lucid
bio
10:15 ­ 10:45 Networking Break
10:45 ­ 11:10
Keeping up with the Standards ­­ ZigBee, WiFi and IPv6
> abstract
Mandeep Khera
Vice President Marketing and Channels, Daintree Networks
bio
The Future of IOT Protocol Standardization & Stacks (Discussion Panel)
> abstract
11:10 ­ 12:15
Moderator
Ed Hemphill
CEO and Co­
Founder
WigWag Inc. bio
Shiv Ramamurthi
Director
Home Segment
Marketing
ARM
bio
Benno Ritter
Business
Development
IP500 Alliance
bio
Brian Modoff
Senior Analyst
IOT Segment
Deutsche Bank
Daniel Cooley
VP & GM
MCU and Wireless
Division
Silicon Labs
bio
Dr. Stan Schneider
Chief Executive
Officer
RTI
bio
12:15 ­ 1:30 Networking Luncheon and Exhibits
IoT Use Cases: Enabling Effective Customer Interaction
1:30 ­ 2:45
Moderator
Dr. Daniel W. Engels
Associate Professor
Computer Science and Engineering Department
Southern Methodist University
bio
Getting Engaged with End Customers Goes Beyond Connecting
on the IoT
> abstract

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Dr. Sean Lorenz
Senior Product Marketing Manager, LogMeIn
bio
Social Machines and IoT
> abstract
Peter Semmelhack
Founder & CEO, Bug Labs, Inc.
bio
How to Talk to Your Fridge: Conversation in the Internet of Things
> abstract
Ilya Gelfenbeyn
CEO, Speaktoit
bio
2:45 ­ 3:15 Networking Break
Securing the Internet of Things
3:15 ­ 4:05
Moderator
Kevin McDermott
Director, Strategic Marketing ­ IoT
Imagination Technologies
bio
Industrial IoT Cybersecurity from the Ground Up
> abstract
Francis Cianfrocca
Founder & CEO, Bayshore Networks
bio
How Secure is the Connected World?
> abstract
Sami Nassar
Vice President, Cyber Security Solutions
NXP Semiconductors
bio
Making Connections ­ Where Does The Future Of IoT Lie? (Discussion Panel)
> abstract
4:05 ­ 5:00
Moderator
Dilip Sarangan
Director of Marketing &
Operations
Compass Intelligence
bio
Rob Martens
Futurist & Director
Connectivity
Platforms
Allegion / Schlage
bio
Meg A. Divitto
Vice President
Future Solutions
& Technology
Internet of Things, IBM
bio
Chris Allen
CEO, iDevices
bio
Mal Raddalgoda
Principal Consultant (M2M/IoT)
Ericsson
bio

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