INWYA_WHR 2013_Milano "Il Wi-Fi in hotel diventa social"

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The document discusses a meeting that took place on November 14, 2010. Several attendees were present at the meeting to discuss an upcoming project. Key details of the project were shared and next steps were identified to move the project forward.

This document summarizes the key points from a conference on destination marketing for hotels. It began with a quote about how no man is an island, and that the same applies to hotels - noting that a coherent destination marketing strategy can positively influence both the territory and its businesses. The document then provided data on hotel performance by country and city, as well as tips for destination marketing, emphasizing creating a clear shared strategy, improving visibility, optimizing based on guest needs, leveraging technology, and joining consortiums/associations for strength in numbers. It concluded by listing the moderator, coordinator, and panelists that participated.

The document discusses integrated solutions for hoteliers to optimize performance, grow revenue, and strengthen their brand. It summarizes TravelClick's offerings which include central reservation systems, web and mobile booking engines, channel management, and business intelligence solutions to help hotels increase direct bookings and revenues. It also highlights the importance of an omnichannel strategy that includes distribution across online travel agencies, search engines, metasearch sites and a mobile-friendly website to meet the needs of today's travelers.

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1. A startup created in Switzerland by hotel industry insiders launched a new online travel agency (OTA) called TREOVI to change the OTA model by being commission-free for reservations. 2. Traditionally, OTAs generate revenue through commissions from hotels, but TREOVI offers a freemium model with free services and additional paid options without commissions on reservations. 3. After a year of beta testing with a focus on mobile, TREOVI plans to expand to major cities in Italy while helping destinations market themselves through new ways on the platform.

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