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8BOOSTERS
for internal comms
from
Define
your
purpose
1
Lay the foundations of a strong IC team by understanding
what you’re there to do and how your team is going to do it!
Keeping an ear to the ground is vital
for all good comms teams
2
culture and
Get to the heart of your
and listen to
your
people
3
Think strategy
Place your organisation’s mission, vision and values
at the centre of your comms strategy
4
Be proactive
Lead the agenda and dispel
rumours to build engagement
not reactive
5
Tell your
story
Engage people with
genuine, human storytelling
When appropriate, be less
corporate and more conversational
Develop a tone of voice
to match your culture
and your audience
Modern, two-way channels are essential
for IC teams to perform in the connected, digital age
6
Invest in
channels
that reach everyone
7 Measure
and refine
Continually gather data and insights
on how effective your comms are.
If it’s not working, change it!
8
Make
your
mark
Be bold, be brave and dare to be different
IC should inspire and engage. Aim high and to go beyond people’s
expectations of what comms can be
inspiring
organisations
engaging
people
©invigor8 2019
brilliant
communications

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invigor8 internal comms boosters